Exhibit 23


           Consent of Independent Registered Public Accounting Firm


The Board of Directors
Publix Super Markets, Inc.:

We consent to the incorporation by reference in the registration statements (No.
033-55867, No. 333-62705 and No. 333-63544) on Form S-8 of Publix Super Markets,
Inc. of our reports dated  February 28, 2006,  with respect to the  consolidated
balance  sheets of Publix  Super  Markets,  Inc.  as of  December  31,  2005 and
December  25,  2004,  and  the  related  consolidated  statements  of  earnings,
comprehensive  earnings,  stockholders'  equity  and cash  flows for each of the
fiscal years in the  three-year  period ended December 31, 2005, and the related
financial  statement schedule,  management's  assessment of the effectiveness of
internal  control  over  financial  reporting  as of  December  31, 2005 and the
effectiveness  of internal  control over financial  reporting as of December 31,
2005,  which reports  appear in the December 31, 2005 annual report on Form 10-K
of Publix Super Markets, Inc.


KPMG LLP

February 28, 2006
Tampa, Florida
Certified Public Accountants