SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    Form 10-C

                 Report by Issuer of Securities Quoted on NASDAQ

                          Interdealer Quotation System

                  Filed pursuant to Section 13 or 15(d) of the

                 Securities Exchange Act of 1934 and Rule 13a-17

                              or 15d-17 thereunder


                           GENERAL COMMUNICATION, INC.
 ..............................................................................
                 (Exact name of issuer as specified in charter)


             2550 Denali Street, Suite 1000, Anchorage, Alaska 99503
 ..............................................................................
                    (Address of principal executive offices)

Issuer's telephone number, including area code ..................(907) 265-5600





                    I. CHANGE IN NUMBER OF SHARES OUTSTANDING

            Indicate  any change  (increase  or  decrease)  of 5% or more in the
number of shares outstanding:

1.  Title of security..................................... Class A common stock

2.  Number of shares outstanding before the change.................. 18,830,774

3.  Number of shares outstanding after the change....................19,776,267

4.  Effective date of change .....................................July 30, 1996

5.  Method of change:

          Specify method (such as merger, acquisition,  exchange,  distribution,
stock split, reverse split, acquisition of stock for treasury, etc.)

 ...............................................................................

          Give brief  description of transaction:  General  Communication,  Inc.
("Company")  has,  since its last  filing of Form 10-C with the  Securities  and
Exchange  Commission on or about May 27, 1993, issued additional shares of Class
A common  stock from time to time  primarily  in  response  to the  exercise  of
options  granted under the Company's  1986 Stock Option Plan and to the exercise
of options and warrants  granted by the Company  separate from that plan, and in
response to requests  from  holders of shares of Class B common stock to convert
those shares into shares of Class A common stock.



                          II. CHANGE IN NAME OF ISSUER

1.  Name prior to change ...................................................N/A

2.  Name after change ......................................................N/A

3.  Effective date of charter amendment changing name ......................N/A

4.  Date of shareholder approval of change, if required ....................N/A



Date:  July 30, 1996                        /s/
                                            John M. Lowber
                                            Senior Vice President & Chief 
                                            Financial Officer 
                                            (Officer's signature & title)