Exhibit 99.2

       Cash America Declares an Increase in Quarterly Dividend


    FORT WORTH, Texas--(BUSINESS WIRE)--Jan. 25, 2007--Cash America
International, Inc. (NYSE:CSH) reported today that the Board of
Directors, at its regularly scheduled quarterly meeting, declared a
$0.035 (3.5 cents) per share cash dividend on common stock
outstanding. The dividend will be paid to shareholders of record on
February 7, 2007 and will be paid at the close of business on February
21, 2007. The newly declared dividend represents a 40% increase in the
Company's previous quarterly dividend of $0.025 (2.5 cents) per share
paid each quarter since the first quarter of 2005. The Company has
consistently paid a quarterly dividend since 1989.

    The announcement of the increase in dividend comes on the same day
that the Company reported that income from continuing operations was
up 36% for fiscal year 2006 on a 17% increase in total revenue.
Commenting on the board's decision, Daniel R. Feehan, President and
Chief Executive Officer said, "We are pleased to provide our
shareholders with this increase in dividend, which reflects the
benefits of the sustained improvement in the Company's performance
over the last year."

    Cash America International, Inc. is a provider of specialty
financial services to individuals in the United States with 918 total
locations. Cash America is the largest provider of secured
non-recourse loans to individuals, commonly referred to as pawn loans,
through 487 locations in 22 states under the brand names Cash America
Pawn and SuperPawn. The Company also offers short-term cash advances
in many of its locations including 295 locations that offer this
service under the brand names Cash America Payday Advance and
Cashland. Short-term cash advances are also offered to customers via
the Internet distribution channel of CashNetUSA located at
http://www.cashnetusa.com. In addition, check cashing services are
provided through its 136 franchised and Company-owned "Mr. Payroll"
check cashing centers. For additional information, visit the Company's
website located at http://www.cashamerica.com.

    Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995

    This release contains forward-looking statements about the
business, financial condition and prospects of Cash America
International, Inc. and its subsidiaries (the "Company"). The actual
results of the Company could differ materially from those indicated by
the forward-looking statements because of various risks and
uncertainties including, without limitation, changes in demand for the
Company's services, the actions of third parties who offer products
and services at the Company's locations, fluctuations in the price of
gold, changes in competition, the ability of the Company to open new
operating units in accordance with its plans, economic conditions,
real estate market fluctuations, interest rate fluctuations, changes
in the capital markets, changes in tax and other laws and governmental
rules and regulations applicable to the Company's business, the
ability to successfully integrate newly acquired businesses into the
Company's operations and other risks indicated in the Company's
filings with the Securities and Exchange Commission. These risks and
uncertainties are beyond the ability of the Company to control, nor
can the Company predict, in many cases, all of the risks and
uncertainties that could cause its actual results to differ materially
from those indicated by the forward-looking statements. When used in
this release, terms such as "believes," "estimates," "plans,"
"expects," "anticipates" and similar expressions as they relate to the
Company or its management are intended to identify forward-looking
statements. The Company disclaims any intention or obligation to
update or revise any forward-looking statements to reflect events or
circumstances occurring after the date of this release.

    CONTACT: Cash America International, Inc., Fort Worth
             Thomas A. Bessant, Jr., 817-335-1100