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Revenue
4 Months Ended
Jan. 17, 2021
Revenue from Contract with Customer [Abstract]  
Revenue REVENUE
Nature of products and services — We derive revenue from retail sales at Jack in the Box company-operated restaurants and rental revenue, royalties, advertising, and franchise and other fees from franchise-operated restaurants.
Our franchise arrangements generally provide for an initial franchise fee of $50,000 per restaurant and generally require that franchisees pay royalty and marketing fees at 5% of gross sales. The agreement also requires franchisees to pay sourcing, technology and other miscellaneous fees.
Disaggregation of revenue — The following table disaggregates revenue by primary source (in thousands):
Sixteen Weeks Ended
January 17,
2021
January 19,
2020
Sources of revenue:
Company restaurant sales$114,278 $105,364 
Franchise rental revenues103,749 96,084 
Franchise royalties57,343 50,243 
Marketing fees55,776 48,835 
Technology and sourcing fees5,090 4,924 
Franchise fees and other services2,305 2,223 
Total revenue$338,541 $307,673 
Contract liabilities — Our contract liabilities consist of deferred revenue resulting from initial fees received from franchisees for new restaurant openings or new franchise terms, which are recognized over the franchise term. We classify these contract liabilities as “Accrued liabilities” and “Other long-term liabilities” in our condensed consolidated balance sheets.
A summary of significant changes in our contract liabilities is presented below (in thousands):
Sixteen Weeks Ended
January 17,
2021
January 19,
2020
Deferred franchise fees at beginning of period$43,541 $46,273 
Revenue recognized (1,779)(1,632)
Additions 428 895 
Deferred franchise fees at end of period$42,190 $45,536 
The following table reflects the estimated franchise fees to be recognized in the future related to performance obligations that are unsatisfied as of January 17, 2021 (in thousands):
Remainder of 2021$3,504 
20224,786 
20234,635 
20244,445 
20254,215 
Thereafter20,605 
$42,190 
We have applied the optional exemption, as provided for under Accounting Standards Codification Topic 606, Revenue from Contracts with Customers, which allows us to not disclose the transaction price allocated to unsatisfied performance obligations when the transaction price is a sales-based royalty.