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Revenue (Tables)
12 Months Ended
Sep. 27, 2020
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
Disaggregation of revenue — The following table disaggregates revenue by primary source for the fiscal years ended September 27, 2020 and September 29, 2019 (in thousands):
20202019
Sources of revenue:
Company restaurant sales$348,987 $336,807 
Franchise rental revenues320,647 272,815 
Franchise royalties171,407 163,047 
Marketing fees158,258 157,969 
Technology and sourcing fees15,295 12,705 
Franchise fees and other services6,912 6,764 
Total revenue$1,021,506 $950,107 
Changes in Contract Assets and Liabilities
A summary of significant changes in our contract liabilities is presented below (in thousands):
20202019
Deferred franchise fees at beginning of period$46,273 $50,018 
Revenue recognized during the period(5,440)(5,173)
Additions during the period2,708 1,428 
Deferred franchise fees at end of period$43,541 $46,273 
Estimated Future Franchise Fees
The following table reflects the estimated franchise fees to be recognized in the future related to performance obligations that are unsatisfied at the end of the period (in thousands):
2021$4,934 
20224,828 
20234,628 
20244,436 
20254,208 
Thereafter20,507 
$43,541