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Revenue (Notes)
4 Months Ended
Jan. 19, 2020
Revenue from Contract with Customer [Abstract]  
Revenue REVENUE
Nature of products and services — We derive revenue from retail sales at Jack in the Box company-operated restaurants and rental revenue, royalties, advertising, and franchise and other fees from franchise-operated restaurants.
Our franchise arrangements generally provide for an initial franchise fee of $50,000 per restaurant and generally require that franchisees pay royalty and marketing fees at 5% of gross sales. The agreement also requires franchisees to pay sourcing, technology and other miscellaneous fees.
Disaggregation of revenue — The following table disaggregates revenue by primary source (in thousands):
Sixteen Weeks Ended
January 19,
2020
January 20,
2019
Sources of revenue:
Company restaurant sales$105,364  $102,832  
Franchise rental revenues96,084  83,890  
Franchise royalties50,243  49,507  
Marketing fees48,835  47,863  
Technology and sourcing fees4,924  3,951  
Franchise fees and other services2,223  2,743  
Total revenue
$307,673  $290,786  

Contract liabilities — Our contract liabilities consist of deferred revenue resulting from initial fees received from franchisees for new restaurant openings or new franchise terms, which are generally recognized over the franchise term. We classify these contract liabilities as “Accrued liabilities” and “Other long-term liabilities” in our condensed consolidated balance sheets.
A summary of significant changes in our contract liabilities is presented below (in thousands):
Sixteen Weeks Ended
January 19,
2020
January 20,
2019
Deferred franchise fees at beginning of period$46,273  $50,018  
Revenue recognized during the period(1,632) (1,592) 
Additions during the period895  500  
Deferred franchise fees at end of period$45,536  $48,926  

The following table reflects the estimated franchise fees to be recognized in the future related to performance obligations that are unsatisfied as of January 19, 2020 (in thousands):
Remainder of 2020$3,411  
20214,926  
20224,726  
20234,572  
20244,379  
Thereafter23,522  
$45,536  

We have applied the optional exemption, as provided for under Accounting Standards Codification Topic 606, Revenue from Contracts with Customers, which allows us to not disclose the transaction price allocated to unsatisfied performance obligations when the transaction price is a sales-based royalty.