Nature Of Operations And Summary Of Significant Accounting Policies (Tables)

12 Months Ended

Sep. 30, 2012

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Summary Of Number Of Restaurants

The following summarizes the number of restaurants:

	2012	2011	2010
Jack in the Box:
Company-operated	547	629	956
Franchise	1,703	1,592	1,250
Total system	2,250	2,221	2,206
Qdoba:
Company-operated	316	245	188
Franchise	311	338	337
Total system	627	583	525

Summary Of Advertising Costs

The following table provides a summary of advertising costs related to company-operated restaurants in each year (in thousands):

	2012		2011		2010
Jack in the Box	$	49,757	$	63,094	$	83,971
Qdoba	9,970		7,433		5,860
Total	$	59,727	$	70,527	$	89,831