Reporting and Accounting Policies (Tables)

12 Months Ended

Dec. 31, 2019

Total advertising costs, which are expensed as incurred, for the years ended

December 31, were:



(millions)	Advertising Costs
2019	$	1,837.3
2018	1,422.4
2017	1,005.4

Property and Equipment

The cost and useful lives for property and equipment at December 31, were:



($ in millions)	2019			2018			Useful Lives
Land	$	161.6		$	177.0		NA
Buildings, improvements, and integrated components	927.1			928.8			7-40 years
Capitalized software	367.1			327.0			3-10 years
Software licenses (internal use)	286.8			259.1			1-5 years
Computer equipment	223.3			123.2			3 years
All other property and equipment	385.9			349.8			3-10 years
Total cost	2,351.8			2,164.9
Accumulated depreciation	(1,138.1		)	(1,033.2		)
Balance at end of year	$	1,213.7		$	1,131.7
NA = Not applicable

Interest Capitalized

Equity Based Compensation and Related Tax Benefits

The total compensation expense recognized for equity-based compensation, including both equity and liability awards, for the years ended December 31, was:



(millions)	2019		2018		2017
Pretax expense	$	90.2	$	77.2	$	95.4
Tax benefit¹	18.9		16.2		33.4

¹Calculated using the corporate federal tax rate of 21% for 2019 and 2018 and 35% for 2017.

Supplemental Cash Flow Information

For the years ended December 31, we paid the following:



(millions)	2019		2018		2017
Income taxes	$	954.3	$	702.6	$	715.6
Interest	184.9		154.0		146.3
Operating lease liabilities	84.0		NA		NA

NA = Not applicable