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Segment and Geographic Information
12 Months Ended
Oct. 31, 2012
Segment and Geographic Information

Note 14 — Segment and Geographic Information

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the Company’s management in deciding how to allocate resources and in assessing performance. The Company operates in the outdoor market of the action sports industry in which the Company designs, markets and distributes apparel, footwear, accessories and related products. The Company currently operates in four segments: the Americas, EMEA, APAC and Corporate Operations. The Americas segment includes revenues primarily from the United States, Canada, Brazil and Mexico. The EMEA segment includes revenues primarily from continental Europe, the United Kingdom, and South Africa. The APAC segment includes revenues primarily from Australia, Japan, New Zealand and Indonesia. Costs that support all segments, including trademark protection, trademark maintenance and licensing functions, are part of Corporate Operations. Corporate Operations also includes sourcing income and gross profit earned from the Company’s licensees. The Company’s largest customer accounted for approximately 3% of the Company’s net revenues for fiscal 2012, 2011 and 2010.

The Company sells a full range of its products within each geographical segment. The percentages of net revenues attributable to each of the Company’s major product categories are as follows:

 

     Percentage of Net Revenues  
         2012             2011             2010      

Apparel

     63     61     64

Footwear

     24        23        21   

Accessories and related products

     13        16        15   
  

 

 

   

 

 

   

 

 

 
     100     100     100
  

 

 

   

 

 

   

 

 

 

 

Information related to the Company’s operating segments is as follows:

 

      Year Ended October 31,  
In thousands    2012     2011     2010  

Revenues, net:

      

Americas

   $ 991,625      $ 914,406      $ 843,078   

EMEA

     710,852        761,100        728,952   

APAC

     307,141        272,479        260,578   

Corporate operations

     3,621        5,076        5,012   
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 2,013,239      $ 1,953,061      $ 1,837,620   
  

 

 

   

 

 

   

 

 

 

Gross profit/(loss):

      

Americas

   $ 429,868      $ 425,607      $ 390,249   

EMEA

     393,944        453,727        436,088   

APAC

     156,833        144,815        141,197   

Corporate operations

     (299     (315     (286
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 980,346      $ 1,023,834      $ 967,248   
  

 

 

   

 

 

   

 

 

 

SG&A expense:

      

Americas

   $ 362,322      $ 360,921      $ 324,683   

EMEA

     337,535        340,387        340,138   

APAC

     157,247        147,949        128,207   

Corporate operations

     59,040        46,692        39,038   
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 916,144      $ 895,949      $ 832,066   
  

 

 

   

 

 

   

 

 

 

Asset impairments:

      

Americas

   $ 5,267      $ 3,891      $ 8,686   

EMEA

     560        1,331        1,785   

APAC

     1,407        81,151        1,186   

Corporate operations

                     
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 7,234      $ 86,373      $ 11,657   
  

 

 

   

 

 

   

 

 

 

Operating income/(loss):

      

Americas

   $ 62,279      $ 60,795      $ 56,880   

EMEA

     55,849        112,009        94,165   

APAC

     (1,821     (84,285     11,804   

Corporate operations

     (59,339     (47,007     (39,324
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 56,968      $ 41,512      $ 123,525   
  

 

 

   

 

 

   

 

 

 

Identifiable assets:

      

Americas

   $ 576,179      $ 577,643      $ 535,580   

EMEA

     718,537        750,378        704,306   

APAC

     224,149        231,879        298,503   

Corporate operations

     199,375        204,323        157,732   
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 1,718,240      $ 1,764,223      $ 1,696,121   
  

 

 

   

 

 

   

 

 

 

Goodwill:

      

Americas

   $ 75,974      $ 76,048      $ 75,051   

EMEA

     190,986        186,334        181,555   

APAC

     6,207        6,207        75,882   
  

 

 

   

 

 

   

 

 

 

Consolidated

   $ 273,167      $ 268,589      $ 332,488   
  

 

 

   

 

 

   

 

 

 

 

France accounted for 30%, 29%, and 28% of EMEA net revenues to unaffiliated customers for the years ended October 31, 2012, 2011 and 2010, respectively, while Spain accounted for 16%, 18%, and 19%, respectively, and the United Kingdom accounted for 11%, 8%, and 8%, respectively. Identifiable assets in the United States totaled $547 million as of October 31, 2012.