CORRESP 1 filename1.htm

 

 

February 22, 2011

 

VIA EDGAR

 

Mr. John Cash

Branch Chief

Securities and Exchange Commission

Division of Corporation Finance

Washington, D.C. 20549

 

 

 

Re: Georgia Gulf Corporation (File No. 001-09753)

 

 

Form 10-K: For the Year Ended December 31, 2009

 

 

Form 10-Q: For the Quarterly Period Ended June 30, 2010

 

cc:

 

Mindy Hooker, Division of Corporation Finance

 

 

Anne McConnell, Division of Corporation Finance

 

Dear Mr. Cash:

 

Georgia Gulf Corporation (“Georgia Gulf,” “GGC,” “we,” “our” or the “Company”) has set forth below in this letter a response to the Securities and Exchange Commission (the “SEC” or the “Commission”) Staff’s comment letter dated January 28, 2011 addressed to Gregory C. Thompson, Chief Financial Officer of the Company and to issues raised in certain subsequent telephone conversations with the Staff.  This letter repeats such comment followed by our response thereto.

 

Form 10-K for the year ended December 31, 2009

19. Segment Information, page 94

 

We have read your response to our letter dated December 17, 2010. We note that you track and provided us revenues by product line for each of your reportable segments. Given the information you provided and the disclosures in your Business section, it appears to us that your products are sufficiently different such that product line disclosures may be useful to investors.  Please confirm to us that you will revise future filings to disclose product line revenues as contemplated by ASC 280-10-50-40.

 

Response:  Based on the accounting guidance contemplated by ASC 280-10-50-40, we will provide additional product line revenues for similar groups of products as presented in Exhibit A, in future filings.  Our rationale for groupings of similar product revenues to external customers by reportable segment is as follows:

 

The Chlorovinyls reporting segment primarily consists of two product groups, Electrovinyls and Compound.    The primary distinction between Electrovinyls and Compound products is that Electrovinyls are primarily commodity based products and Compound is made to customer specifications.   Electrovinyls products are produced to meet globally accepted standards for product grades and classifications.  As a result the price closely follows globally quoted index prices with standard adjustments based on the various product grades.  The index prices for Electrovinyls products are based on global market conditions and are highly dependent on the

 

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cost of the underlying commodity raw materials.  Compound products are customized formulations that provide specific end-use properties and manufacturing specifications that the customer requires to process them in their production processes.  The demand and pricing for our Compound products generally trend in similar patterns due to North America market conditions and to a lesser extent the costs of the underlying raw materials.

 

The Aromatics segment includes Cumene and phenol/acetone (commonly referred to as PA Units) products. The primary distinction between Cumene and PA Unit products is that PA Unit products are made from distilled Cumene and therefore are the result of the same production process.    Since phenol and acetone are made from Cumene their sales pricing and volume are similarly impacted by industry and global economic conditions and supply and demand fundamentals for the underlying raw materials.

 

The Building Products segment consists of two similar product groups, Window and Door Profiles and Mouldings (“WD&M”) products and Outdoor Building Products (“OBP”).  The primary differences between the two product groups is that WD&M products have a greater element of customization based on consumers specification whereas OBP are based more on industry standards.  The demand and pricing for our WD&M products generally trend in similar patterns based on the product features and benefits of customized vinyl products when compared to alternative products, such as wood.    OBP products are made to industry standards thus providing for a high level of compatibility within the construction and renovation systems in which they are used.  The demand and pricing for our OBP products generally trend in similar patterns primarily based on the cost of the underlying raw materials.

 

Based on the similarities within each product group described above, we believe Appendix A, and the Company’s proposed disclosure, comply with the disclosure requirements of ASC Topic 280-10-50-40.

 

In responding to the Commission’s comments, the management team of Georgia Gulf acknowledges responsibility for the accuracy and adequacy of the disclosure in our SEC filings in accordance with the Securities and Exchange Act of 1934 and all applicable Exchange Act rules.  In addition, the management team of Georgia Gulf acknowledges its responsibility for the following:

 

·                  The Company is responsible for the adequacy and accuracy of disclosure in the filings;

·                  SEC staff comments or changes to disclosure in response to SEC staff comments do not foreclose the Commission from taking any action with respect to the filing; and

·                  The Company may not assert SEC staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

 

If you have any questions regarding these responses, please do not hesitate to call me at (770) 395-4577.

 

Very truly yours,

 

 

 

 

 

/s/ Gregory C. Thompson

 

Chief Financial Officer

 

 

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Appendix A

 

 

 

Year

 

Year

 

Year

 

Year

 

 

 

Ended

 

Ended

 

Ended

 

Ended

 

(In thousands)

 

Dec-10

 

Dec-09

 

Dec-08

 

Dec-07

 

Chlorovinyls

 

 

 

 

 

 

 

 

 

Electrovinyl products

 

$

839,037

 

$

622,786

 

$

978,000

 

$

979,770

 

Compound products

 

385,687

 

317,853

 

401,957

 

429,360

 

Total

 

1,224,724

 

940,639

 

1,379,957

 

1,409,129

 

 

 

 

 

 

 

 

 

 

 

Aromatics

 

 

 

 

 

 

 

 

 

Cumene products

 

520,493

 

201,288

 

300,399

 

290,913

 

Phenol/Acetone

 

279,183

 

120,017

 

318,438

 

376,011

 

Total

 

799,676

 

321,305

 

618,837

 

666,923

 

 

 

 

 

 

 

 

 

 

 

Building Products

 

 

 

 

 

 

 

 

 

Window & Door Profiles and Mouldings products

 

347,998

 

323,696

 

408,880

 

507,968

 

Outdoor Building products

 

445,641

 

404,451

 

508,803

 

573,250

 

Total

 

793,639

 

728,147

 

917,683

 

1,081,218

 

 

 

 

 

 

 

 

 

 

 

Total external revenue

 

$

2,818,040

 

$

1,990,091

 

$

2,916,477

 

$

3,157,270

 

 

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