GOODWILL AND INTANGIBLE ASSETS

12 Months Ended

Jun. 30, 2011

Notes to Financial Statements [Abstract]

The change in the net carrying amount of goodwill by reportable segment was as follows:



	Beauty			Grooming			Health Care			Snacks and Pet Care			Fabric Care and Home Care			Baby Care and Family Care			Corporate		Total Company
GOODWILL at JUNE 30, 2009	$	18,668		$	21,391		$	8,404		$	2,055		$	4,408		$	1,586		$	—	$	56,512
Acquisitions and divestitures	18			(35		)	(249		)	154			(6		)	(1		)	298		179
Translation and other	(1,111		)	(972		)	(296		)	(6		)	(154		)	(140		)	—		(2,679		)
GOODWILL at JUNE 30, 2010	17,575			20,384			7,859			2,203			4,248			1,445			298		54,012
Acquisitions and divestitures	(8		)	(6		)	(7		)	15			100			(1		)	11		104
Translation and other	1,501			1,243			327			25			241			109			—		3,446
GOODWILL at JUNE 30, 2011	19,068			21,621			8,179			2,243			4,589			1,553			309		57,562

The increase in goodwill during fiscal 2011 was primarily due to currency translation across all reportable segments and the acquisition of Ambi Pur in our Fabric Care and Home Care reportable segment. The decrease in goodwill during fiscal 2010 was primarily due to currency translation across all reportable segments and the divestiture of the global pharmaceuticals business partially offset by the acquisitions of MDVIP, a physicians' network focused on preventative medicine, and Natura, a leading producer and distributor of branded premium natural pet foods.

Amounts in millions of dollars except per share amounts or as otherwise specified.



Notes to Consolidated Financial Statements		The Procter & Gamble Company 59

Identifiable intangible assets were comprised of:



	2011				2010
June 30	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
INTANGIBLE ASSETS WITH DETERMINABLE LIVES
Brands	$	3,392	$	1,553	$	3,284	$	1,318
Patents and technology	3,195		1,840		3,140		1,575
Customer relationships	2,121		602		1,947		460
Other	335		217		304		205
TOTAL	9,043		4,212		8,675		3,558

BRANDS WITH INDEFINITE LIVES	27,789		—		26,519		—
TOTAL	36,832		4,212		35,194		3,558

The amortization of intangible assets was as follows:



Years ended June 30	2011		2010		2009
Intangible asset amortization	$	546	$	601	$	648

Estimated amortization expense over the next five years is as follows:



Years ended June 30	2012		2013		2014		2015		2016
Estimated amortization expense	$	499	$	454	$	393	$	354	$	324

Such estimates do not reflect the impact of future foreign exchange rate changes.

- Definition

Discloses the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain or loss on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss. This element may be used as a single block of text to include the entire intangible asset disclosure including data and tables.

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