SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* Pike Capital Partners, LP (Last) (First) (Middle) 340 MADISON AVENUE 19TH FLOOR (Street) NEW YORK NY 10173 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol PARLUX FRAGRANCES INC [ PARL ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director X 10% Owner Officer (give title below) Other (specify below)
	3. Date of Earliest Transaction (Month/Day/Year) 02/02/2010
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) Form filed by One Reporting Person X Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	02/02/2010		P		34,000	A	$1.7	429,479	D(1)(3)
Common Stock	02/02/2010		S		34,000	D	$1.7	2,346,249	D(2)(3)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

1. Name and Address of Reporting Person* Pike Capital Partners, LP (Last) (First) (Middle) 340 MADISON AVENUE 19TH FLOOR (Street) NEW YORK NY 10173 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* Pike Capital Partners (QP), LP (Last) (First) (Middle) 340 MADISON AVENUE 19TH FLOOR (Street) NEW YORK NY 10173 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* Pike Capital Management LLC (Last) (First) (Middle) 340 MADISON AVENUE 19TH FLOOR (Street) NEW YORK NY 10173 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

1. Name and Address of Reporting Person* Pike Daniel W (Last) (First) (Middle) 340 MADISON AVENUE 19TH FLOOR (Street) NEW YORK NY 10173 (City) (State) (Zip) Relationship of Reporting Person(s) to Issuer Director X 10% Owner Officer (give title below) Other (specify below)

Explanation of Responses:

1. Represents securities held directly by Pike Capital Partners, LP, a Delaware limited partnership ("LP Fund").

2. Represents securities held directly by Pike Capital Partners (QP), LP, a Delaware limited partnership ("QP Fund").

3. Pike Capital Management LLC, a Delaware limited liability company ("Pike Management"), is the general partner of each of the LP Fund and QP Fund. Daniel W. Pike is the managing member of Pike Management. Each of Pike Management and Mr. Pike may be deemed to indirectly beneficially own the securities directly owned by the LP Fund and QP Fund. For purposes of this Form 4, Pike Management and Mr. Pike disclaim ownership of the shares of common stock owned by the funds reporting on this Form 4 except to the extent of their pecuniary interest therein.

	Pike Capital Partners, LP by Pike Capital Management LLC, General Partner, by Kevin R. Arps, Chief Financial Officer	02/04/2010
	Pike Capital Partners (QP), LP by Pike Capital Management LLC, General Partner, by Kevin R. Arps, Chief Financial Officer	02/04/2010
	Pike Capital Management LLC, by Kevin R. Arps, Chief Financial Officer	02/04/2010
	Daniel W. Pike, by Kevin R. Arps as Attorney-in-Fact	02/04/2010
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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