UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date: June 3, 2011 10:00 A.M.
Form: S-4
CIK: 0000883293
Company Name: VALASSIS COMMUNICATIONS INC
File Number: 333-174432
CIK: 0001404146
Company Name: Valassis Sales & Marketing Services, Inc.
File Number: 333-174432-17
CIK: 0001404160
Company Name: MailCoups,Inc.
File Number: 333-174432-16
CIK: 0001404159
Company Name: MailCoups Direct, Inc.
File Number: 333-174432-15
CIK: 0001404157
Company Name: NCH Marketing Services, Inc.
File Number: 333-174432-14
CIK: 0001404140
Company Name: NCH NuWorld Spain Inc.
File Number: 333-174432-13
CIK: 0001520929
Company Name: Perimeter Marketing Co
File Number: 333-174432-12
CIK: 0001404154
Company Name: Promotion Watch, Inc.
File Number: 333-174432-11
CIK: 0001404151
Company Name: Valassis Coupon Clearing, Inc.
File Number: 333-174432-10
CIK: 0001404150
Company Name: Valassis Data Management, Inc.
File Number: 333-174432-09
CIK: 0001404149
Company Name: Valassis International, Inc.
File Number: 333-174432-08
CIK: 0001520930
Company Name: Valassis In-Store Solutions, Inc.
File Number: 333-174432-07
CIK: 0001404148
Company Name: Valassis Manufacturing CO
File Number: 333-174432-06
CIK: 0001404147
Company Name: Valassis Relationship Marketing Systems, LLC
File Number: 333-174432-05
CIK: 0001520972
Company Name: VC Holdings, LLC
File Number: 333-174432-04
CIK: 0001404142
Company Name: VCI Enterprises, Inc.
File Number: 333-174432-03
CIK: 0000801622
Company Name: Valassis Direct Mail, Inc.
File Number: 333-174432-02
CIK: 0001404143
Company Name: Valassis Interactive, Inc.
File Number: 333-174432-01