UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Notice of Effectiveness
Effectiveness Date: July 13, 2007 10:00 A.M.
Form: S-4
CIK: 0000883293
Company Name: VALASSIS COMMUNICATIONS INC
File Number: 333-144136
CIK: 0000801622
Company Name: ADVO INC
File Number: 333-144136-24
CIK: 0001404163
Company Name: ADVO Investment Company, Inc.
File Number: 333-144136-23
CIK: 0001404162
Company Name: Coupon Distributors, Inc.
File Number: 333-144136-22
CIK: 0001404161
Company Name: Coupon Select, Inc.
File Number: 333-144136-21
CIK: 0001404160
Company Name: MailCoups,Inc.
File Number: 333-144136-20
CIK: 0001404159
Company Name: MailCoups Direct, Inc.
File Number: 333-144136-19
CIK: 0001404146
Company Name: Valassis Sales & Marketing Services, Inc.
File Number: 333-144136-18
CIK: 0001404145
Company Name: Value Fair, Inc.
File Number: 333-144136-17
CIK: 0001404144
Company Name: VCI Direct Mail, Inc.
File Number: 333-144136-16
CIK: 0001404143
Company Name: VCI Electronic Coupons, Inc.
File Number: 333-144136-15
CIK: 0001404142
Company Name: VCI Enterprises, Inc.
File Number: 333-144136-14
CIK: 0001404141
Company Name: Mail Marketing Systems, Inc.
File Number: 333-144136-13
CIK: 0001404158
Company Name: MBV, Inc.
File Number: 333-144136-12
CIK: 0001404157
Company Name: NCH Marketing Services, Inc.
File Number: 333-144136-11
CIK: 0001404156
Company Name: NCH NuWorld, L.L.C.
File Number: 333-144136-10
CIK: 0001404140
Company Name: NCH NuWorld Spain Inc.
File Number: 333-144136-09
CIK: 0001404154
Company Name: Promotion Watch, Inc.
File Number: 333-144136-08
CIK: 0001404153
Company Name: Relationship Marketing Group, Inc.
File Number: 333-144136-07
CIK: 0001404152
Company Name: ShopWise.com, Inc.
File Number: 333-144136-06
CIK: 0001404151
Company Name: Valassis Coupon Clearing, Inc.
File Number: 333-144136-05
CIK: 0001404150
Company Name: Valassis Data Management, Inc.
File Number: 333-144136-04
CIK: 0001404149
Company Name: Valassis International, Inc.
File Number: 333-144136-03
CIK: 0001404148
Company Name: Valassis Manufacturing CO
File Number: 333-144136-02
CIK: 0001404147
Company Name: Valassis Relationship Marketing Systems, LLC
File Number: 333-144136-01