EXHIBIT 12.1

VALASSIS COMMUNICATIONS, INC. AND SUBSIDIARIES

STATEMENT OF COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

(Unaudited)

	Three Months Ended March 31,				Year Ended December 31,
(in thousands of U.S. dollars)	2011		2010		2010		2009		2008			2007		2006
Fixed charges:
Interest expense	$	9,775	$	20,156	$	64,904	$	87,041	$	98,903		$	93,779	$	19,862	(a)
Portion of rent expense representative of interest		2,260		2,294		9,174		9,513		10,419			8,967		2,900
Total fixed charges	$	12,035	$	22,450	$	74,078	$	96,554	$	109,322		$	102,746	$	22,762
Earnings (Loss):
Earnings (loss) before income taxes	$	34,707	$	524,364	$	632,655	$	110,943	$	(215,837	)	$	79,996	$	74,674
Fixed charges per above		12,035		22,450		74,078		96,554		109,322			102,746		22,762
Total earnings (loss)	$	46,742	$	546,814	$	706,733	$	207,497	$	(106,515	)	$	182,742	$	97,436
Ratio of earnings to fixed charges		3.88		24.36		9.54		2.15			(b)		1.78		4.28

(a) Excludes $13,751 of interest expense for premiums and losses on swap and swaption contracts. These contracts are unrelated to our indebtedness.

(b) Earnings for the year ended December 31, 2008 were inadequate to cover fixed charges by $215.8 million.