Business Segments And Enterprise-Wide Disclosures

6 Months Ended

Sep. 30, 2012

Segment Reporting, Measurement Disclosures [Abstract]

Business Segments And Enterprise-Wide Disclosures

Business Segments and Enterprise-Wide Disclosures

We operate in two business segments, our Advanced Media and Information (“AMI”) Division and our Home Entertainment (“HE”) Division, and, accordingly, we report certain financial information by individual segment under this structure. The AMI Division manages our media measurement services offered through our Entertainment Essentials™ systems primarily on a recurring subscription basis. The HE Division manages our business operations that deliver home entertainment content products and related rental and sales information for that content to our Pay-Per-Transaction (“PPT”) System retailers (“Participating Retailers”) on a revenue sharing basis. The HE Division also includes Studio Direct Revenue Sharing (“DRS”) services, which collects, tracks, audits and reports transactions and revenue data generated by DRS retailers, such as Blockbuster Entertainment, Netflix and Redbox, to studios. During the fourth quarter of Fiscal 2012, management moved Digital Download Essentials and Home Entertainment Essentials from the HE Division to the AMI Division effective April 1, 2011 as a result of a change in our internal management reporting structure. Prior period amounts have been restated to conform to this change. Corporate and other expenses not allocated to a specific segment are included as "Other" in the table below.

Assets are not specifically identified by segment as the information is not used by the chief operating decision maker to measure the segments’ performance.

Certain information by segment was as follows (dollars in thousands):

	AMI			HE		Other			Total
Three Months Ended September 30, 2012
Sales to external customers	$	13,230		$	9,261	$	—		$	22,491
Gross margin	7,764			2,942		—			10,706
Income (loss) from operations	(15,691		)	1,694		(4,421		)	(18,418		)
Three Months Ended September 30, 2011
Sales to external customers	$	9,786		$	12,066	$	—		$	21,852
Gross margin	6,144			4,217		—			10,361
Income (loss) from operations	886			2,561		(3,830		)	(383		)
Six Months ended September 30, 2012
Sales to external customers	$	25,841		$	19,873	$	—		$	45,714
Gross margin	16,081			6,137		—			22,218
Income (loss) from operations	(13,749		)	3,493		(8,806		)	(19,062		)
Six Months ended September 30, 2011
Sales to external customers	$	19,382		$	24,878	$	—		$	44,260
Gross margin	12,306			8,315		—			20,621
Income (loss) from operations	2,673			4,910		(7,720		)	(137		)