Business Segments And Enterprise-Wide Disclosures

12 Months Ended

Mar. 31, 2012

Segment Reporting, Measurement Disclosures [Abstract]

Business Segments And Enterprise-Wide Disclosures

Business Segments and Enterprise-Wide Disclosures

Segment Information

We operate in two business segments, our AMI Division and our HE Division, and, accordingly, we report certain financial information by individual segment under this structure. The AMI Division manages our media measurement services offered through our Entertainment Essentials™ systems primarily on a recurring subscription basis. The HE Division manages our business operations that deliver home entertainment content products and related rental and sales information for that content to our PPT System Participating Retailers on a revenue sharing basis. The HE Division also includes Studio DRS services, which collects, tracks, audits and reports transactions and revenue data generated by DRS retailers, such as Blockbuster Entertainment, Netflix and kiosk companies, to studios. During the fourth quarter of Fiscal 2012, management moved Digital Download Essentials and Home Entertainment Essentials from the HE Division to the AMI Division effective April 1, 2011 as a result of a change in our internal management reporting structure. As a result, all prior periods have been restated to reflect this change.

Assets are not specifically identified by segment because the information is not used by the chief operating decision maker to measure the segments’ performance.

Certain results of operations information by segment follows (in thousands):

	AMI		HE		Other(1)			Total
Year Ended March 31, 2012
Sales to external customers	$	41,415	$	49,656	$	—		$	91,071
Gross margin	26,646		16,300		—			42,946
Depreciation and amortization	3,737		315		299			4,351
Income (loss) from operations	728		9,595		(16,231		)	(5,908		)
Year Ended March 31, 2011
Sales to external customers	$	34,584	$	62,504	$	—		$	97,088
Gross margin	23,314		18,921		—			42,235
Depreciation and amortization	2,989		234		209			3,432
Income (loss) from operations	2,004		11,424		(16,031		)	(2,603		)
Year Ended March 31, 2010
Sales to external customers	$	19,979	$	71,097	$	—		$	91,076
Gross margin	13,133		19,666		—			32,799
Depreciation and amortization	1,801		138		390			2,329
Income (loss) from operations	1,230		12,313		(14,467		)	(924		)

⁽¹⁾  Includes corporate and other expenses that are not allocated to a specific segment.

Revenue by Product Line

Revenue by product line in our AMI Division follows (in thousands):

	Year Ended March 31,
	2012		2011		2010
Box Office Essentials™	$	21,046	$	18,255	$	8,139
OnDemand Essentials™	11,143		10,537		8,400
TV Essentials™	9,226		5,792		3,215
Other	—		—		225
	$	41,415	$	34,584	$	19,979

Revenue by product line in our HE Division follows (in thousands):

	Year Ended March 31,
	2012		2011		2010
Transaction fees	$	30,633	$	40,175	$	46,824
Sell-through fees	7,937		9,993		11,255
DRS	5,629		5,799		5,081
Other	5,457		6,537		7,937
	$	49,656	$	62,504	$	71,097

Geographic Revenue and Long-Lived Assets

Most of our revenue is generated within the United States. We also generate revenue in Canada, Russia, Hong Kong, the United Kingdom, Australia, New Zealand, Germany, Austria, the Netherlands, Ireland, France, Mexico, Argentina, Chile, Brazil, Spain, Japan, Taiwan and South Korea. Cumulative revenue from these foreign locations accounted for 11.1% of total revenue in Fiscal 2012 and less than 10% of total revenue in Fiscal 2011 and 2010.

Geographic revenue was as follows (in thousands):

	Year Ended March 31,
	2012		2011		2010
United States	$	80,993	$	88,156	$	87,190
All other countries	10,078		8,932		3,886
	$	91,071	$	97,088	$	91,076

Our long-lived assets are located within the United States, France, Argentina, the United Kingdom, Germany, Mexico, Spain and Australia as follows (in thousands):

	March 31,
	2012		2011
United States	$	22,482	$	20,679
All other countries	6,630		7,499
	$	29,112	$	28,178

No country other than the United States has long-lived assets that exceed 10% of the total.

Revenue Concentrations

We had several Program Suppliers that supplied product in excess of 10% of our total revenue as follows:

Year Ended March 31,	2012	2011	2010
Program Supplier 1	10%	9%	11%
Program Supplier 2	9%	10%	11%
Program Supplier 3	7%	10%	12%
Program Supplier 4	6%	6%	10%

Although management does not believe that the relationships with our significant Program Suppliers will be terminated in the near term, a loss of any one of these suppliers could have an adverse effect on our financial condition and results of operations.

We had one customer within our HE Division that provided 11% and 13% of our total revenue in Fiscal 2012 and Fiscal 2010, respectively. No other customer accounted for 10% or more of our total revenue in Fiscal 2012, 2011 or 2010. This customer accounted for16% and 11%, of our accounts receivable balance as of March 31, 2012 and 2011, respectively. No other customer accounted for 10% or more of our accounts receivable balance at March 31, 2012 or 2011. We do not have any off‑balance sheet credit exposure related to our customers.