Business Segments And Enterprise-Wide Disclosures

6 Months Ended

Sep. 30, 2011

Business Segments And Enterprise-Wide Disclosures [Abstract]

Business Segments And Enterprise-Wide Disclosures

Note 3.    Business Segments and Enterprise-Wide Disclosures

We operate in two business segments, our Advanced Media and Information ("AMI") Division and our Home Entertainment ("HE") Division, and, accordingly, we report certain financial information by individual segment under this structure. The AMI Division manages our media measurement services offered through our Entertainment Essentials™ systems primarily on a recurring subscription basis. The HE Division manages our business operations that deliver home entertainment content products and related rental and sales information for that content to our Pay-Per-Transaction ("PPT") System retailers ("Participating Retailers") on a revenue sharing basis. This division also includes Studio Direct Revenue Sharing ("DRS") services, which collects, tracks, audits and reports transactions and revenue data generated by DRS retailers, such as Blockbuster Entertainment, Netflix and kiosk companies, to studios. In addition, beginning in the first quarter of Fiscal 2012, Home Entertainment Essentials™ is reported as a component of the HE Division. Prior period amounts have been reclassified to conform to this change.

Assets are not specifically identified by segment as the information is not used by the chief operating decision maker to measure the segments' performance.

Certain information by segment was as follows (in thousands):

	AMI		HE		Other (1)			Total
Three Months Ended September 30, 2011
Sales to external customers	$	9,256	$	12,596	$	—		$	21,852
Gross margin		5,657		4,704		—			10,361
Income (loss) from operations		831		2,616		(3,830	)		(383	)
Three Months Ended September 30, 2010
Sales to external customers	$	7,940	$	16,192	$	—		$	24,132
Gross margin		5,666		5,375		—			11,041
Income (loss) from operations		858		3,433		(4,050	)		241
Six Months Ended September 30, 2011
Sales to external customers	$	18,313	$	25,947	$	—		$	44,260
Gross margin		11,384		9,237		—			20,621
Income (loss) from operations		2,623		4,960		(7,720	)		(137	)
Six Months Ended September 30, 2010
Sales to external customers	$	15,929	$	32,764	$	—		$	48,693
Gross margin		11,399		10,299		—			21,698
Income (loss) from operations		1,863		6,310		(7,966	)		207

(1) Includes corporate expenses and other expenses that are not allocated to a specific segment.