UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                           SCHEDULE 14A INFORMATION
               Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934


Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [_]

Check the appropriate box:
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[_]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[_]   Definitive Proxy Statement
[X]   Definitive Additional Materials
[_]   Soliciting Material Under Rule 14a-12

                              RENTRAK CORPORATION
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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Media Contact:
Dick Gersh
Richard Gersh Associates
212-757-1101  Investor Contact:
Rick Nida
Rentrak Corporation
503-284-7581 Ext. 295


FOR IMMEDIATE RELEASE:

Rentrak Reschedules Proxy Contest Conference Call

     PORTLAND, Ore. (Sept. 12, 2000)-Rentrak Corporation (Nasdaq:RENT) today
announced that its previously scheduled Proxy Conference Call has been
rescheduled for 2 p.m. on Thursday, Sept 14, 2000.  The conference call
originally had been scheduled for 2 p.m. on Sept. 12.  Shareowners, the
media and other interested parties may participate in the conference call by
dialing 888-566-5775 or 712-257-3716 for international and provide the
operator with the password of "RENTRAK."  Participants may also view a slide
presentation on the Internet in conjunction with the call.  Instructions for
accessing the slide presentation are available on Rentrak's Web site
http://www.Rentrak.com

     Rentrak has scheduled the conference call to discuss issues surrounding
a proxy contest initiated by a group trying to seize control of the company.

     Rentrak has brought a lawsuit against the members of the group and
others alleging that the defendants have violated Section 13(d) and Rule
14a-9, the beneficial ownership and proxy provisions under the Securities
Exchange Act of 1934.  Interested parties may read the complaint that
Rentrak filed and other litigation documents on Rentrak's Web site,
http://www.rentrak.com.

     Rentrak Corporation, through its PPTa system, is the world's largest
distributor of pre-recorded videocassettes on a revenue-sharing basis.  The
company directly services retailers throughout the U.S. and Canada and,
through affiliated companies, supplies a growing number of international
outlets in Japan and the United Kingdom.

     3PF.COM, Inc. (3PF) a wholly owned subsidiary, provides fulfillment,
order processing and inventory management services for e-commerce companies
and other companies requiring just-in-time fulfillment.  It operates two
Midwestern hub-based distribution centers offering late night order cut-off
and 24/7 capabilities, with a total of 320,000 square feet of warehouse
space.  An additional 120,000 square foot facility is scheduled to open
later this year.  3PF can be accessed on the Web at http://www.3PF.COM.

* * *

Shareowners may obtain information regarding the participants involved in
the Company's proxy solicitation, including a description of their direct
and indirect interests, by security holdings or otherwise in the Company's
Proxy Statement filed with the Securities and Exchange Commission.
Shareholders should read the Company's Proxy Statement because it contains
important information.  The Company's Proxy Statement and related documents
and information is available for free at the Commission's World Wide Web
site at http://www.sec.gov.  The Company's definitive Proxy Statement will
be available for free from the Company and the participants.