POWER OF ATTORNEY

            Each person whose  signature  appears below  designates and appoints
PAUL A.  ROSENBAUM  and MARK L.  THOENES,  and  either of them,  true and lawful
attorneys-in-fact and agents to sign the Annual Report on Form 10-K for the year
ended March 31, 2001, of Rentrak Corporation, an Oregon corporation, and to file
said  report,  with all  exhibits  thereto,  with the  Securities  and  Exchange
Commission  under  the  Securities  Exchange  Act of  1934.  Each  person  whose
signature appears below also grants to these  attorneys-in-fact  and agents full
power and authority to perform every act and execute any  instruments  that they
deem necessary or desirable in connection with said report, as fully as he could
do in person, hereby ratifying and confirming all that the attorneys-in-fact and
agents or their substitutes may lawfully do or cause to be done.

            IN WITNESS WHEREOF, this power of attorney has been executed by each
of the undersigned as of the 23rd day of May, 2001.

Signature                                 Title

/s/ Paul A. Rosenbaum
-----------------------------             Chairman and Chief Executive Officer
Paul A. Rosenbaum                         and Director (Principal Executive
                                          Officer)

/s/ Mark L. Thoenes
-----------------------------             Chief Financial Officer
Mark L. Thoenes                           (Principal Financial and Accounting
                                          Officer)

/s/ Cecil D. Andrus
-----------------------------             Director
Cecil D. Andrus

/s/ George H. Kuper
-----------------------------             Director
George H. Kuper

/s/ Joon S. Moon
-----------------------------             Director
Joon S. Moon

/s/ James G. Petcoff
-----------------------------             Director
James G. Petcoff

/s/ Stanford C. Stoddard
-----------------------------             Director
Stanford C. Stoddard