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Business Segments And Enterprise-Wide Disclosures
 9 Months Ended
Dec. 31, 2013
Segment Reporting, Measurement Disclosures [Abstract]  
Business Segments And Enterprise-Wide Disclosures
Business Segments and Enterprise-Wide Disclosures
We operate in two business segments, our Advanced Media and Information (“AMI”) Division and our Home Entertainment (“HE”) Division, and, accordingly, we report certain financial information by individual segment under this structure. The AMI Division manages our media measurement services offered through our Entertainment Essentials™ systems primarily on a recurring subscription basis. The HE Division manages our business operations that deliver home entertainment content products and related rental and sales information for that content to our Pay-Per-Transaction® (“PPT®”) System retailers (“Participating Retailers”) on a revenue sharing basis. The HE Division also includes Studio Direct Revenue Sharing (“DRS”) services, which collects, tracks, audits and reports transactions and revenue data generated by DRS retailers, such as Netflix and Redbox, to studios.

Assets are not specifically identified by segment as the information is not used by the chief operating decision maker to measure segment performance. Corporate and other expenses not allocated to a specific segment are included as “Other” in the table below.

Certain information by segment was as follows (dollars in thousands):
 
AMI
 
HE
 
Other
 
Total
Three Months Ended December 31, 2013
 
 
 
 
 
 
 
Sales to external customers
$
18,510

 
$
13,099

 
$
—

 
$
31,609

Gross margin
11,690

 
3,461

 
—

 
15,151

Income (loss) from operations
2,841

 
2,124

 
(5,660
)
 
(695
)
Three Months Ended December 31, 2012
 
 
 
 
 
 
 
Sales to external customers
$
13,712

 
$
11,236

 
$
—

 
$
24,948

Gross margin
8,210

 
2,891

 
—

 
11,101

Income (loss) from operations
1,194

 
1,523

 
(4,486
)
 
(1,769
)
Nine Months ended December 31, 2013
 
 
 
 
 
 
 
Sales to external customers
$
51,229

 
$
38,697

 
$
—

 
$
89,926

Gross margin
31,291

 
10,622

 
—

 
41,913

Income (loss) from operations
6,210

 
6,557

 
(15,537
)
 
(2,770
)
Nine Months ended December 31, 2012
 
 
 
 
 
 
 
Sales to external customers
$
39,553

 
$
31,109

 
$
—

 
$
70,662

Gross margin
24,291

 
9,028

 
—

 
33,319

Income (loss) from operations
(12,555
)
 
5,016

 
(13,292
)
 
(20,831
)