| Segment Reporting |
NOTE 12. SEGMENT REPORTING
The Company’s operating segments consist of U.S. eCommerce, Europe eCommerce, Japan eCommerce, Outfitters, Third Party and Retail. The Company determined that each of the operating segments have similar economic and other qualitative characteristics, thus the results of the operating segments are aggregated into one external reportable segment.
Lands’ End identifies five separate distribution channels for revenue reporting purposes:
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• |
U.S. eCommerce offers products through the Company’s eCommerce website. |
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• |
International offers products primarily to consumers located in Europe and Japan through eCommerce international websites and third-party affiliates. |
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• |
Outfitters sells uniform and logo apparel to businesses and their employees, as well as to student households through school relationships, located primarily in the U.S. |
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• |
Third Party sells the same products as U.S. eCommerce direct to consumers through third-party marketplace websites and through domestic wholesale customers. |
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Retail sells products through Company Operated stores. |
Net revenue is presented by distribution channel in the following table:
|
(in thousands) |
|
Fiscal 2021 |
|
% of Net Revenue |
|
|
Fiscal 2020 |
|
% of Net Revenue |
|
|
Fiscal 2019 |
|
% of Net Revenue |
|
|
U.S. eCommerce |
|
$ |
1,027,138 |
|
62.8% |
|
|
$ |
961,911 |
|
67.4% |
|
|
$ |
910,088 |
|
62.8% |
|
|
International |
|
|
220,997 |
|
13.5% |
|
|
|
222,878 |
|
15.6% |
|
|
|
181,087 |
|
12.5% |
|
|
Outfitters |
|
|
254,191 |
|
15.5% |
|
|
|
174,260 |
|
12.2% |
|
|
|
285,807 |
|
19.7% |
|
|
Third Party |
|
|
86,517 |
|
5.3% |
|
|
|
39,945 |
|
2.8% |
|
|
|
13,654 |
|
0.9% |
|
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Retail |
|
|
47,781 |
|
2.9% |
|
|
|
28,454 |
|
2.0% |
|
|
|
59,565 |
|
4.1% |
|
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Total Net revenue |
|
$ |
1,636,624 |
|
|
|
|
|
$ |
1,427,448 |
|
|
|
|
|
$ |
1,450,201 |
|
|
|
|
The geographical allocation of Net revenue is based upon where the product is shipped. The following presents summarized geographical information:
|
(in thousands) |
|
Fiscal 2021 |
|
% of Net Revenue |
|
|
Fiscal 2020 |
|
% of Net Revenue |
|
|
Fiscal 2019 |
|
% of Net Revenue |
|
|
United States |
|
$ |
1,393,402 |
|
85.1% |
|
|
$ |
1,191,346 |
|
83.4% |
|
|
$ |
1,247,288 |
|
86.0% |
|
|
Europe |
|
|
179,302 |
|
11.0% |
|
|
|
175,011 |
|
12.3% |
|
|
|
137,134 |
|
9.5% |
|
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Asia |
|
|
44,383 |
|
2.7% |
|
|
|
49,725 |
|
3.5% |
|
|
|
48,470 |
|
3.3% |
|
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Other |
|
|
19,537 |
|
1.2% |
|
|
|
11,366 |
|
0.8% |
|
|
|
17,309 |
|
1.2% |
|
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Total Net revenue |
|
$ |
1,636,624 |
|
|
|
|
|
$ |
1,427,448 |
|
|
|
|
|
$ |
1,450,201 |
|
|
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Other than the United States and Europe, no geographic region represented more than 10% of Net revenue.
Property and equipment, net by geographical location are as follows:
|
(in thousands) |
|
Fiscal 2021 |
|
|
Fiscal 2020 |
|
|
Fiscal 2019 |
|
|
United States |
|
$ |
121,259 |
|
|
$ |
136,038 |
|
|
$ |
148,340 |
|
|
Europe |
|
|
7,879 |
|
|
|
8,267 |
|
|
|
8,716 |
|
|
Asia |
|
|
653 |
|
|
|
983 |
|
|
|
609 |
|
|
Total Property and equipment, net |
|
$ |
129,791 |
|
|
$ |
145,288 |
|
|
$ |
157,665 |
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Other than the United States, no geographic region is greater than 10% of total Property and equipment, net.
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