Revenue for the three and nine months ended August 30, 2019 presented below is in accordance with the new revenue standard that was adopted under the modified retrospective method. Prior period revenue has not been restated.



(dollars in thousands)	Digital Media			Digital Experience			Publishing			Total
Three months ended August 30, 2019
Revenue	$	1,962,160		$	820,935		$	51,031		$	2,834,126
Cost of revenue	73,707			337,373			4,883			415,963
Gross profit	$	1,888,453		$	483,562		$	46,148		$	2,418,163
Gross profit as a percentage of revenue	96		%	59		%	90		%	85		%
Three months ended August 31, 2018
Revenue	$	1,608,875		$	613,983		$	68,218		$	2,291,076
Cost of revenue	61,417			227,731			6,344			295,492
Gross profit	$	1,547,458		$	386,252		$	61,874		$	1,995,584
Gross profit as a percentage of revenue	96		%	63		%	91		%	87		%



(dollars in thousands)	Digital Media			Digital Experience			Publishing			Total
Nine months ended August 30, 2019
Revenue	$	5,628,954		$	2,347,753		$	202,645		$	8,179,352
Cost of revenue	212,636			992,756			15,345			1,220,737
Gross profit	$	5,416,318		$	1,354,997		$	187,300		$	6,958,615
Gross profit as a percentage of revenue	96		%	58		%	92		%	85		%
Nine months ended August 31, 2018
Revenue	$	4,615,860		$	1,754,042		$	195,481		$	6,565,383
Cost of revenue	171,646			647,219			16,873			835,738
Gross profit	$	4,444,214		$	1,106,823		$	178,608		$	5,729,645
Gross profit as a percentage of revenue	96		%	63		%	91		%	87		%



(in thousands)	Three Months				Nine Months
	2019		2018		2019		2018
Americas	$	1,639,391	$	1,299,631	$	4,748,462	$	3,709,865
EMEA	754,912		646,654		2,187,215		1,855,718
APAC	439,823		344,791		1,243,675		999,800
Total	$	2,834,126	$	2,291,076	$	8,179,352	$	6,565,383



(in thousands)	Three Months				Nine Months
	2019		2018		2019		2018
Creative Cloud	$	1,654,674	$	1,359,949	$	4,743,581	$	3,892,907
Document Cloud	307,486		248,926		885,373		722,953
Total	$	1,962,160	$	1,608,875	$	5,628,954	$	4,615,860



(in thousands)	Three Months				Nine Months
	2019		2018		2019		2018
Digital Media	$	1,840,547	$	1,496,899	$	5,277,855	$	4,257,477
Digital Experience	678,697		494,551		1,944,673		1,394,824
Publishing	27,327		30,055		85,107		85,693
Total	$	2,546,571	$	2,021,505	$	7,307,635	$	5,737,994

A receivable is recorded when an unconditional right to invoice and receive payment exists, such that only the passage of time is required before payment of consideration is due. Timing of revenue recognition may differ from the timing of invoicing to customers. Certain performance obligations may require payment before delivery of the license or service to the customer. Included in trade receivables on the condensed consolidated balance sheets are unbilled receivable balances which have not yet been invoiced, and are typically related to license revenue or services which are delivered prior to invoicing occurring.

The opening balance of trade receivables, net of allowances for doubtful accounts, as of December 1, 2018 was $1.36 billion, inclusive of unbilled receivables of $105.8 million. As of August 30, 2019, the balance of trade receivables, net of allowances for doubtful accounts, was $1.37 billion, inclusive of unbilled receivables of $105.9 million.

We maintain an allowance for doubtful accounts which reflects our best estimate of potentially uncollectible trade receivables. The allowance is based on both specific and general reserves. We regularly review our trade receivables allowance by considering such factors as historical experience, credit-worthiness, the age of the trade receivable balances and current economic conditions that may affect a customer’s ability to pay and we specifically reserve for those deemed uncollectible.

The opening balance of allowance for doubtful accounts as of December 1, 2018 was $15.0 million. As of August 30, 2019, the balance of allowance for doubtful accounts was $11.8 million.

A contract asset is recognized when a conditional right to consideration exists and transfer of control has occurred. Contract assets are typically related to subscription and hosted service contracts where the transaction price allocated to the satisfied performance obligations exceeds the value of billings to date. Contract assets are included in prepaid expenses and other current assets for the current portion and other assets for the long-term portion on the condensed consolidated balance sheets.

Deferred revenue primarily consists of billings or payments received in advance of revenue recognition from subscription services, including non-cancellable and non-refundable committed funds and deposits. Deferred revenue is recognized as revenue when transfer of control to customers has occurred. Customers are typically invoiced for these agreements in regular installments and revenue is recognized ratably over the contractual subscription period. The deferred revenue balance is influenced by several factors, including seasonality, the compounding effects of renewals, invoice duration, invoice timing, size and new business linearity within the quarter. Deferred revenue does not represent the total contract value of annual or multi-year non-cancellable subscription agreements.

Payment terms and conditions vary by contract type, although terms generally include a requirement of payment within 30 to 60 days. In instances where the timing of revenue recognition differs from the timing of invoicing, we have determined our contracts generally do not include a significant financing component. The primary purpose of our invoicing terms is to provide customers with simplified and predictable ways of purchasing our products and services, such as invoicing at the beginning of a subscription term with revenue recognized ratably over the contract period, and not to receive financing from our customers. Any potential financing fees are considered insignificant in the context of our contracts.

The adjusted opening balance of deferred revenue as of December 1, 2018 was $3.00 billion. As of August 30, 2019, the balance of deferred revenue was $3.26 billion, inclusive of $235.3 million of non-cancellable and non-refundable committed funds and $26.0 million of refundable customer deposits. Arrangements with non-cancellable and non-refundable committed funds provide our customers options to either renew monthly on-premise term-based licenses or use some or all funds to purchase other Adobe products or services. Refundable customer deposits represent arrangements in which the customer has a unilateral cancellation right for which we are obligated to refund amounts paid related to products or services not yet delivered or provided at the time of cancellation on a prorated basis.

Significant movements in the deferred revenue balance during the period consisted of increases due to payments received prior to transfer of control of the underlying performance obligations to the customer and deferred revenue assumed through business combinations, which were offset by decreases due to revenue recognized in the period. During the three and nine months ended August 30, 2019, approximately $0.5 billion and $2.7 billion of revenue, respectively, was recognized that was included in the adjusted opening balance of deferred revenue as of December 1, 2018.

Transaction price allocated to remaining performance obligations represents contracted revenue that has not yet been recognized, which includes deferred revenue and unbilled amounts that will be recognized as revenue in future periods. Transaction price allocated to the remaining performance obligation is influenced by several factors, including the timing of renewals and average contract terms. We applied practical expedients to exclude amounts related to performance obligations that are billed and recognized as they are delivered, optional purchases that do not represent material rights, sales- and usage-based royalties not yet consumed and any estimated amounts of variable consideration that are subject to constraint in accordance with the new revenue standard.

Remaining performance obligations were approximately $8.77 billion as of August 30, 2019, which includes $647.8 million of non-cancellable and non-refundable committed funds related to some of our enterprise customer agreements. Approximately 74% of the remaining performance obligations, excluding the aforementioned enterprise customer agreements, are expected to be recognized over the next 12 months with the remainder recognized thereafter.

We recognize an asset for the incremental costs of obtaining a contract with a customer if we expect the benefit of those costs to be longer than one year. We have determined that certain sales incentive programs meet the requirements to be capitalized.

The costs capitalized under the new revenue standard are primarily sales commissions paid to our sales force personnel. Capitalized costs may also include portions of fringe benefits and payroll taxes associated with compensation for incremental costs to acquire customer contracts and incentive payments to partners.

Capitalized costs to obtain a contract are amortized over the expected period of benefit, which we have determined, based on analysis, to be 5 years. Amortization of capitalized costs are included in sales and marketing expense in our condensed consolidated statements of income.

The opening balance of capitalized contract acquisition costs as of December 1, 2018 was $413.2 million. As of August 30, 2019, the balance of capitalized contract acquisition costs was $473.2 million, of which $315.7 million was long-term and included in other assets in the condensed consolidated balance sheets. The remaining balance of the capitalized costs to obtain contracts was current and included in prepaid expenses and other current assets.

As part of our revenue reserves, we record refund liabilities for amounts that may be subject to future refunds, which include sales returns reserves and customer rebates and credits. Refund liabilities are included in accrued expenses on the condensed consolidated balance sheets.

The opening balance of refund liabilities as of December 1, 2018 was $75.3 million. As of August 30, 2019, the balance of refund liabilities was $102.5 million.