INDUSTRY SEGMENT, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS

We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.

Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.

For fiscal 2017, we have the following reportable segments:

•

Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Our customers also include knowledge workers who create, collaborate and distribute documents.


•	Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers.


•	Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.

Our segment results for fiscal 2017, 2016 and 2015 were as follows (dollars in thousands):



	Digital Media			Digital Marketing			Print and Publishing			Total
Fiscal 2017
Revenue	$	5,010,579		$	2,120,032		$	170,894		$	7,301,505
Cost of revenue	239,994			763,468			7,029			1,010,491
Gross profit	$	4,770,585		$	1,356,564		$	163,865		$	6,291,014
Gross profit as a percentage of revenue	95		%	64		%	96		%	86		%
Fiscal 2016
Revenue	$	3,941,011		$	1,736,585		$	176,834		$	5,854,430
Cost of revenue	231,074			581,093			7,741			819,908
Gross profit	$	3,709,937		$	1,155,492		$	169,093		$	5,034,522
Gross profit as a percentage of revenue	94		%	67		%	96		%	86		%
Fiscal 2015
Revenue	$	3,095,160		$	1,508,858		$	191,493		$	4,795,511
Cost of revenue	210,587			525,309			8,421			744,317
Gross profit	$	2,884,573		$	983,549		$	183,072		$	4,051,194
Gross profit as a percentage of revenue	93		%	65		%	96		%	84		%

Effective in the first quarter of fiscal 2018, we plan to move our legacy enterprise offerings—Adobe Connect web conferencing platform and Adobe LiveCycle, an enterprise document and forms platform, from our Digital Marketing segment into Print and Publishing, in order to more closely align our Digital Marketing business with the strategic growth opportunity. We will adjust our reportable segments at the beginning of fiscal 2018 to reflect these changes as we enter into the new fiscal year.

The tables below list our revenue and property and equipment, net, by geographic area for fiscal 2017, 2016 and 2015 (in thousands). With the exception of property and equipment, we do not identify or allocate our assets (including long-lived assets) by geographic area.



Revenue	2017		2016		2015
Americas:
United States	$	3,830,845	$	3,087,764	$	2,548,024
Other	385,686		312,371		240,020
Total Americas	4,216,531		3,400,135		2,788,044
EMEA	1,985,105		1,619,153		1,336,448
APAC:
Japan	524,254		401,205		347,740
Other	575,615		433,937		323,279
Total APAC	1,099,869		835,142		671,019
Revenue	$	7,301,505	$	5,854,430	$	4,795,511



Property and Equipment	2017		2016		2015
Americas:
United States	$	753,393	$	642,823	$	621,122
Other	2,797		559		427
Total Americas	756,190		643,382		621,549
EMEA	54,181		48,662		43,943
APAC:
India	109,051		106,322		111,662
Other	17,554		17,898		10,267
Total APAC	126,605		124,220		121,929
Property and equipment, net	$	936,976	$	816,264	$	787,421

Significant Customers

For fiscal 2017, 2016 and 2015 there were no customers that represented at least 10% of net revenue. As of fiscal year end 2017 and 2016, no single customer was responsible for over 10% of our trade receivables.