SEGMENTS

We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.

Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.

We have the following reportable segments:

•

Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Our customers also include knowledge workers who create, collaborate and distribute documents.


•	Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers.


•	Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.

Our segment results for the three months ended September 1, 2017 and September 2, 2016 were as follows (dollars in thousands):



	Digital Media			Digital Marketing			Print and Publishing			Total
Three months ended September 1, 2017
Revenue	$	1,270,215		$	529,497		$	41,362		$	1,841,074
Cost of revenue	69,533			191,536			1,853			262,922
Gross profit	$	1,200,682		$	337,961		$	39,509		$	1,578,152
Gross profit as a percentage of revenue	95		%	64		%	96		%	86		%
Three months ended September 2, 2016
Revenue	$	989,969		$	429,605		$	44,393		$	1,463,967
Cost of revenue	56,771			144,065			1,865			202,701
Gross profit	$	933,198		$	285,540		$	42,528		$	1,261,266
Gross profit as a percentage of revenue	94		%	66		%	96		%	86		%

Our segment results for the nine months ended September 1, 2017 and September 2, 2016 were as follows (dollars in thousands):



	Digital Media			Digital Marketing			Print and Publishing			Total
Nine months ended September 1, 2017
Revenue	$	3,620,282		$	1,547,319		$	127,309		$	5,294,910
Cost of revenue	182,935			551,454			5,230			739,619
Gross profit	$	3,437,347		$	995,865		$	122,079		$	4,555,291
Gross profit as a percentage of revenue	95		%	64		%	96		%	86		%
Nine months ended September 2, 2016
Revenue	$	2,864,824		$	1,248,023		$	133,164		$	4,246,011
Cost of revenue	169,490			427,984			5,878			603,352
Gross profit	$	2,695,334		$	820,039		$	127,286		$	3,642,659
Gross profit as a percentage of revenue	94		%	66		%	96		%	86		%