SEGMENTS

We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.

Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.

We have the following reportable segments:

•

Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers.


•	Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers.


•	Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.

Our segment results for the three and nine months ended August 29, 2014 and August 30, 2013 were as follows (dollars in thousands):



	Digital Media			Digital Marketing			Print and Publishing			Total
Three months ended August 29, 2014
Revenue	$	621,459		$	336,575		$	47,375		$	1,005,409
Cost of revenue	38,711			117,053			1,960			157,724
Gross profit	$	582,748		$	219,522		$	45,415		$	847,685
Gross profit as a percentage of revenue	94		%	65		%	96		%	84		%
Three months ended August 30, 2013
Revenue	$	636,723		$	311,688		$	46,708		$	995,119
Cost of revenue	41,376			103,150			2,550			147,076
Gross profit	$	595,347		$	208,538		$	44,158		$	848,043
Gross profit as a percentage of revenue	94		%	67		%	95		%	85		%



	Digital Media			Digital Marketing			Print and Publishing			Total
Nine months ended August 29, 2014
Revenue	$	1,954,137		$	981,363		$	138,237		$	3,073,737
Cost of revenue	112,861			340,943			7,333			461,137
Gross profit	$	1,841,276		$	640,420		$	130,904		$	2,612,600
Gross profit as a percentage of revenue	94		%	65		%	95		%	85		%
Nine months ended August 30, 2013
Revenue	$	1,995,121		$	864,787		$	153,633		$	3,013,541
Cost of revenue	129,966			299,181			9,894			439,041
Gross profit	$	1,865,155		$	565,606		$	143,739		$	2,574,500
Gross profit as a percentage of revenue	93		%	65		%	94		%	85		%