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Industry Segment, Geographic Information and Significant Customers
12 Months Ended
Nov. 29, 2013
Segment Reporting [Abstract]  
INDUSTRY SEGMENT, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS
INDUSTRY SEGMENT, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS
We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.
Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments. 
Effective in the first quarter of fiscal 2013, we moved our video server solutions products from our Digital Media segment to our Digital Marketing segment to better align the role of how Adobe can help its customers monetize their video assets with our Digital Marketing solutions. Prior year information in the table below has been updated to reflect this change.

We have the following reportable segments:

Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers.
Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officer and chief revenue officers.
Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Our segment results for fiscal 2013, 2012 and 2011 were as follows (dollars in thousands):
 
Digital Media
 
Digital
Marketing
 
Print and Publishing
 
Total
Fiscal 2013
 

 
 
 
 

 
 

Revenue
$
2,625,913

 
$
1,228,868

 
$
200,459

 
$
4,055,240

Cost of revenue
170,788

 
404,804

 
10,965

 
586,557

Gross profit
$
2,455,125

 
$
824,064

 
$
189,494

 
$
3,468,683

Gross profit as a percentage of revenue
93
%
 
67
%
 
95
%
 
86
%
Fiscal 2012
 

 
 
 
 

 
 

Revenue
$
3,101,864

 
$
1,085,042

 
$
216,771

 
$
4,403,677

Cost of revenue
130,178

 
342,764

 
10,840

 
483,782

Gross profit
$
2,971,686

 
$
742,278

 
$
205,931

 
$
3,919,895

Gross profit as a percentage of revenue
96
%
 
68
%
 
95
%
 
89
%
Fiscal 2011
 

 
 
 
 

 
 

Revenue
$
3,070,151

 
$
927,787

 
$
218,320

 
$
4,216,258

Cost of revenue
125,591

 
304,542

 
7,740

 
437,873

Gross profit
$
2,944,560

 
$
623,245

 
$
210,580

 
$
3,778,385

Gross profit as a percentage of revenue
96
%
 
67
%
 
96
%
 
90
%

The tables below list our revenue and property and equipment, net, by geographic area for fiscal 2013, 2012 and 2011 (in thousands). With the exception of property and equipment, we do not identify or allocate our assets (including long-lived assets) by geographic area.
Revenue
 
 
2013
 
2012
 
2011
Americas:
 
 
 
 
 
 
United States
 
$
1,935,429

 
$
1,969,924

 
$
1,823,205

Other
 
198,953

 
226,430

 
221,399

Total Americas
 
2,134,382

 
2,196,354

 
2,044,604

EMEA
 
1,129,180

 
1,294,566

 
1,317,417

APAC:
 
 
 
 
 
 
Japan
 
472,110

 
531,028

 
517,378

Other
 
319,568

 
381,729

 
336,859

Total APAC
 
791,678

 
912,757

 
854,237

Revenue
 
$
4,055,240

 
$
4,403,677

 
$
4,216,258



Property and Equipment
 
 
2013
 
2012
Americas:
 
 
 
 
United States
 
$
533,792

 
$
552,634

Other
 
1,270

 
1,426

Total Americas
 
535,062

 
554,060

EMEA
 
52,018

 
63,515

APAC:
 
 
 
 
India
 
58,013

 
30,007

Other
 
14,681

 
16,720

Total APAC                                                                                            
 
72,694

 
46,727

Property and equipment, net                                                                                                 
 
$
659,774

 
$
664,302


 Significant Customers
The table below lists our significant customer, as a percentage of net revenue, for fiscal 2012 and 2011. For fiscal 2013, there were no customers that represented at least 10% of net revenue.
 
 
2012
 
2011
Ingram Micro
 
11
%
 
14
%

 
In fiscal 2013 and 2012, no single customer was responsible for over 10% of our trade receivables.