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Segments
9 Months Ended
Aug. 30, 2013
Segment Reporting [Abstract]  
SEGMENTS
SEGMENTS

We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.
Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.
Effective in the first quarter of fiscal 2013, we moved our video server solutions products from our Digital Media segment to our Digital Marketing segment to better align the role of how Adobe can help its customers monetize their video assets with our Digital Marketing solutions. Prior year information in the table below has been updated to reflect this change.

We have the following reportable segments:
Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers.
Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers and chief revenue officers.
Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
(in thousands)
Digital
Media
 
Digital
Marketing
 
Print and
Publishing
 
Total
Three months ended August 30, 2013
 

 
 
 
 

 
 

Revenue
$
636,723

 
$
311,688

 
$
46,708

 
$
995,119

Cost of revenue
41,376

 
103,150

 
2,550

 
147,076

Gross profit
$
595,347

 
$
208,538

 
$
44,158

 
$
848,043

Gross profit as a percentage of revenue
94
%
 
67
%
 
95
%
 
85
%
Three months ended August 31, 2012
 

 
 
 
 

 
 

Revenue
$
762,534

 
$
263,619

 
$
54,427

 
$
1,080,580

Cost of revenue
29,767

 
86,501

 
3,353

 
119,621

Gross profit
$
732,767

 
$
177,118

 
$
51,074

 
$
960,959

Gross profit as a percentage of revenue
96
%
 
67
%
 
94
%
 
89
%

(in thousands)
Digital
Media
 
Digital
Marketing
 
Print and
Publishing
 
Total
Nine months ended August 30, 2013
 
 
 
 
 
 
 
Revenue
$
1,995,121

 
$
864,787

 
$
153,633

 
$
3,013,541

Cost of revenue
129,966

 
299,181

 
9,894

 
439,041

Gross profit
$
1,865,155

 
$
565,606

 
$
143,739

 
$
2,574,500

Gross profit as a percentage of revenue
93
%
 
65
%
 
94
%
 
85
%
Nine months ended August 31, 2012
 
 
 
 
 
 
 
Revenue
$
2,299,482

 
$
786,252

 
$
164,515

 
$
3,250,249

Cost of revenue
97,335

 
252,916

 
8,553

 
358,804

Gross profit
$
2,202,147

 
$
533,336

 
$
155,962

 
$
2,891,445

Gross profit as a percentage of revenue
96
%
 
68
%
 
95
%
 
89
%