SEGMENTS

We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.

Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments. Operating expenses are not reviewed on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.

Effective in the first quarter of fiscal 2012, we modified our segments due to changes in how we operate our business. We combined our Creative and Interactive Solutions segment with our Digital Media Solutions segment and our Knowledge Worker segment, and named it Digital Media. We also renamed our Omniture segment to Digital Marketing and combined it with our Enterprise segment. These changes reflect our focus on our two strategic growth opportunities. Our Print and Publishing segment, which contains many of our mature products and solutions continues to be reported as it was in fiscal 2011. Prior year information in the table below has been reclassified to reflect these changes.

We have the following reportable segments:

•

Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers.


•	Digital Marketing—Our Digital Marketing segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers and chief revenue officers.


•	Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse publishing needs of technical and business publishing to our legacy type and OEM printing businesses.



(in thousands)	Digital Media			Digital Marketing			Print and Publishing			Total
Three months ended June 1, 2012
Revenue	$	818,467		$	250,924		$	55,058		$	1,124,449
Cost of revenue	43,054			85,917			1,947			130,918
Gross profit	$	775,413		$	165,007		$	53,111		$	993,531
Gross profit as a percentage of revenue	95		%	66		%	96		%	88		%
Three months ended June 3, 2011
Revenue	$	754,110		$	215,091		$	53,978		$	1,023,179
Cost of revenue	36,259			72,713			229			109,201
Gross profit	$	717,851		$	142,378		$	53,749		$	913,978
Gross profit as a percentage of revenue	95		%	66		%	100		%	89		%



(in thousands)	Digital Media			Digital Marketing			Print and Publishing			Total
Six months ended June 1, 2012
Revenue	$	1,548,762		$	510,819		$	110,088		$	2,169,669
Cost of revenue	70,027			164,193			4,963			239,183
Gross profit	$	1,478,735		$	346,626		$	105,125		$	1,930,486
Gross profit as a percentage of revenue	95		%	68		%	95		%	89		%
Six months ended June 3, 2011
Revenue	$	1,515,215		$	427,986		$	107,684		$	2,050,885
Cost of revenue	66,907			147,042			2,891			216,840
Gross profit	$	1,448,308		$	280,944		$	104,793		$	1,834,045
Gross profit as a percentage of revenue	96		%	66		%	97		%	89		%