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Segments
6 Months Ended
Jun. 03, 2011
Segment Reporting [Abstract]  
SEGMENTS
SEGMENTS
 
We have the following reportable segments:
Creative and Interactive Solutions—Our Creative and Interactive Solutions segment focuses on delivering a complete professional line of integrated tools for a full range of design and publishing and developer tasks to an extended set of customers.
Digital Media Solutions—Our Digital Media Solutions segments contains our professional imaging and video products and focuses on many of the same creative professional customers as our Creative and Interactive Solutions business.
Knowledge Worker—Our Knowledge Worker segment focuses on the needs of knowledge worker customers, providing essential applications and services to help them share information and collaborate. This segment contains our Acrobat family of products.
Enterprise—Our Enterprise segment provides server-based Customer Experience Management Solutions to enterprise and government customers to optimize their information intensive customer-facing processes and improve the overall customer experience of their constituents. This segment contains our Adobe Connect, Day and LiveCycle lines of products.
Omniture—Our Omniture segment provides web analytics and online business optimization products and services to manage and enhance online, offline and multi-channel marketing initiatives.
Print and Publishing—Our Print and Publishing segment addresses market opportunities ranging from the diverse publishing needs of technical and business publishing to our legacy type and OEM printing businesses.
Effective in the first quarter of fiscal 2011, we modified our segments due to changes in how we operate our business. We split our prior Creative Solutions segment into two new segments: Creative and Interactive Solutions and Digital Media Solutions. Creative and Interactive Solutions contains our Creative Suite family of products including our professional page layout and Web layout products, whereas Digital Media Solutions contains our imaging and video products for professionals and hobbyists. We also merged our former Platform segment into the new Creative and Interactive Solutions segment to better align our focus with market trends and our opportunities. In addition to our business unit reorganization, we moved several products to different businesses. Our Scene7 products were moved from our Creative Solutions business to our Omniture business; our ColdFusion products were moved from our Platform business to our Print and Publishing business; and our Adobe Presenter product that was part of our Adobe Connect offering was moved from our Enterprise business to our Print and Publishing business. Prior year information in the table below has been reclassified to reflect these changes.
We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.
Our chief operating decision maker reviews revenue and gross margin information for each of our reportable segments. Operating expenses are not reviewed on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.
(in thousands)
Creative and Interactive
Solutions
 
Digital
Media
Solutions
 
Knowledge
Worker
 
Enterprise
 
Omniture
 
Print and
Publishing
 
Total
Three months ended
June 3, 2011
 


 
 
 
 


 
 


 
 


 
 


 
 


Revenue
$
433,098


 
$
136,652


 
$
182,043


 
$
101,517


 
$
115,892


 
$
53,977


 
$
1,023,179


Cost of revenue
21,559


 
9,766


 
4,994


 
25,309


 
47,344


 
229


 
109,201


Gross profit
$
411,539


 
$
126,886


 
$
177,049


 
$
76,208


 
$
68,548


 
$
53,748


 
$
913,978


Gross profit as a percentage
    of revenue
95
%
 
93
%
 
97
%
 
75
%
 
59
%
 
100
%
 
89
%
Three months ended
June 4, 2010
 


 
 
 
 


 
 


 
 


 
 


 
 


Revenue
$
423,311


 
$
139,261


 
$
156,012


 
$
75,859


 
$
91,886


 
$
56,706


 
$
943,035


Cost of revenue
24,328


 
11,723


 
5,094


 
14,222


 
49,191


 
3,275


 
107,833


Gross profit
$
398,983


 
$
127,538


 
$
150,918


 
$
61,637


 
$
42,695


 
$
53,431


 
$
835,202


Gross profit as a percentage
    of revenue
94
%
 
92
%
 
97
%
 
81
%
 
46
%
 
94
%
 
89
%


(in thousands)
Creative and Interactive
Solutions
 
Digital
Media
Solutions
 
Knowledge
Worker
 
Enterprise
 
Omniture
 
Print and
Publishing
 
Total
Six months ended
June 3, 2011
 


 
 
 
 


 
 


 
 


 
 


 
 


Revenue
$
857,926


 
$
288,306


 
$
363,886


 
$
206,338


 
$
226,756


 
$
107,673


 
$
2,050,885


Cost of revenue
36,650


 
19,532


 
10,808


 
51,796


 
95,163


 
2,891


 
216,840


Gross profit
$
821,276


 
$
268,774


 
$
353,078


 
$
154,542


 
$
131,593


 
$
104,782


 
$
1,834,045


Gross profit as a percentage
    of revenue
96
%
 
93
%
 
97
%
 
75
%
 
58
%
 
97
%
 
89
%
Six months ended
June 4, 2010
 


 
 
 
 


 
 


 
 


 
 


 
 


Revenue
$
755,869


 
$
269,879


 
$
321,874


 
$
154,745


 
$
187,876


 
$
111,492


 
$
1,801,735


Cost of revenue
36,755


 
20,660


 
9,735


 
29,705


 
94,272


 
6,074


 
197,201


Gross profit
$
719,114


 
$
249,219


 
$
312,139


 
$
125,040


 
$
93,604


 
$
105,418


 
$
1,604,534


Gross profit as a percentage
    of revenue
95
%
 
92
%
 
97
%
 
81
%
 
50
%
 
95
%
 
89
%