advertising expense as a percent of sales

No definition available.

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- Definition

Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement.

+ References

No definition available.

+ Details

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- Definition

Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 705
-SubTopic 20
-Section 25
-Paragraph 3
-URI http://asc.fasb.org/extlink&oid=68067574&loc=SL51760044-203187

Reference 2: http://www.xbrl.org/2009/role/commonPracticeRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 720
-SubTopic 35
-Section 50
-Paragraph 1
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

+ Details

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- Definition

The total expense recognized in the period for promotion, public relations, and brand or product advertising.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 220
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.4)
-URI http://asc.fasb.org/extlink&oid=116634182&loc=SL114868664-224227

+ Details

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- References

No definition available.

+ Details

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- Definition

Amount, excluding tax collected from customer, of revenue from satisfaction of performance obligation by transferring promised good or service to customer. Tax collected from customer is tax assessed by governmental authority that is both imposed on and concurrent with specific revenue-producing transaction, including, but not limited to, sales, use, value added and excise.

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 4
-Subparagraph (a)
-URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130543-203045

Reference 2: http://www.xbrl.org/2003/role/disclosureRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 606
-SubTopic 10
-Section 50
-Paragraph 5
-URI http://asc.fasb.org/extlink&oid=118956577&loc=SL49130545-203045

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Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($) $ in Millions	3 Months Ended								12 Months Ended
	Feb. 01, 2020	Nov. 02, 2019	Aug. 03, 2019	May 04, 2019	Feb. 02, 2019	Nov. 03, 2018	Aug. 04, 2018	May 05, 2018	Feb. 01, 2020	Feb. 02, 2019	Feb. 03, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Gross advertising and promotional costs									$ 1,330	$ 1,358	$ 1,397
Cooperative advertising allowances									188	196	289
Advertising and promotional costs, net of cooperative advertising allowances									1,142	1,162	1,108
Net sales	$ 8,337	$ 5,173	$ 5,546	$ 5,504	$ 8,455	$ 5,404	$ 5,572	$ 5,541	$ 24,560	$ 24,971	$ 24,939
Advertising expense as a percent to sales									4.60%	4.70%	4.40%