XML 45 R27.htm IDEA: XBRL DOCUMENT v3.7.0.1
Organization and Summary of Significant Accounting Policies (Tables)
12 Months Ended
Jan. 28, 2017
Organization and Summary of Significant Accounting Policies [Abstract]  
Advertising Costs and Cooperative Advertising Allowances [Table Text Block]
Advertising and promotional costs and cooperative advertising allowances were as follows:
 
2016
 
2015
 
2014
 
(millions)
Gross advertising and promotional costs
$
1,547

 
$
1,587

 
$
1,602

Cooperative advertising allowances
394

 
414

 
425

Advertising and promotional costs, net of
cooperative advertising allowances
$
1,153

 
$
1,173

 
$
1,177

Net sales
$
25,778

 
$
27,079

 
$
28,105

Advertising and promotional costs, net of cooperative
advertising allowances, as a percent to net sales
4.5
%
 
4.3
%
 
4.2
%
Percentage of Sales on Enterprise-Wide Basis by Merchandise Category
For 2016, 2015 and 2014, the following merchandise constituted the following percentages of sales:
 
 
2016
 
2015
 
2014
Women’s Accessories, Intimate Apparel, Shoes, Cosmetics and Fragrances
38
%
 
38
%
 
38
%
Women’s Apparel
23

 
23

 
23

Men’s and Children’s
23

 
23

 
23

Home/Miscellaneous
16

 
16

 
16

 
100
%
 
100
%
 
100
%