advertising expense as a percent of sales

No definition available.

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- Definition

Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement.

+ References

No definition available.

+ Details

Name:	m_GrossAdvertisingAndPromotionalCosts
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- Definition

Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 605
-SubTopic 50
-Section 45
-Paragraph 15
-URI http://asc.fasb.org/extlink&oid=51666513&loc=d3e63872-111659

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Glossary Cooperative Advertising
-URI http://asc.fasb.org/extlink&oid=51574790

+ Details

Name:	us-gaap_CooperativeAdvertisingAmount
Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
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- Definition

The total expense recognized in the period for promotion, public relations, and brand or product advertising.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.4)
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

+ Details

Name:	us-gaap_MarketingAndAdvertisingExpense
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Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

- References

No definition available.

+ Details

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 225
-SubTopic 10
-Section S99
-Paragraph 2
-Subparagraph (SX 210.5-03.1)
-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

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Organization and Summary of Significant Accounting Policies Advertising expenses (Details) - USD ($) $ in Millions	3 Months Ended								12 Months Ended
	Jan. 30, 2016	Oct. 31, 2015	Aug. 01, 2015	May. 02, 2015	Jan. 31, 2015	Nov. 01, 2014	Aug. 02, 2014	May. 03, 2014	Jan. 30, 2016	Jan. 31, 2015	Feb. 01, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Gross advertising and promotional costs									$ 1,587	$ 1,602	$ 1,623
Cooperative advertising allowances									414	425	457
Advertising and promotional costs, net of cooperative advertising allowances									1,173	1,177	1,166
Net sales	$ 8,869	$ 5,874	$ 6,104	$ 6,232	$ 9,364	$ 6,195	$ 6,267	$ 6,279	$ 27,079	$ 28,105	$ 27,931
Advertising expense as a percent to sales									4.30%	4.20%	4.20%