advertising expense as a percent of sales

No definition available.

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- Definition

Gross expense recognized in the period for promotion, public relation and brand or produce advertising, including amouns received by an entity from a vendor under a cooperative advertising arrangement.

+ References

No definition available.

+ Details

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- Definition

Total amount received by an entity from a vendor under a cooperative advertising arrangement that has been offset against advertising expense.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 605

-SubTopic 50

-Section 45

-Paragraph 15

-URI http://asc.fasb.org/extlink&oid=6408645&loc=d3e63872-111659

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Glossary Cooperative Advertising

-URI http://asc.fasb.org/extlink&oid=6509061

+ Details

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- Definition

The total expense recognized in the period for promotion, public relations, and brand or product advertising.

+ References

+ Details

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- Details

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- Definition

Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.1)

-URI http://asc.fasb.org/extlink&oid=26872669&loc=d3e20235-122688

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 1

-Article 5

+ Details

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Organization and Summary of Significant Accounting Policies Advertising expenses (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended								12 Months Ended
	Feb. 01, 2014	Nov. 02, 2013	Aug. 03, 2013	May 04, 2013	Feb. 02, 2013	Oct. 27, 2012	Jul. 28, 2012	Apr. 28, 2012	Feb. 01, 2014	Feb. 02, 2013	Jan. 28, 2012
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Gross advertising and promotional costs									$ 1,623	$ 1,554	$ 1,432
Cooperative advertising allowances									457	431	372
Advertising and promotional costs, net of cooperative advertising allowances									1,166	1,123	1,060
Net sales	$ 9,202	$ 6,276	$ 6,066	$ 6,387	$ 9,350	$ 6,075	$ 6,118	$ 6,143	$ 27,931	$ 27,686	$ 26,405
Advertising expense as a percent to sales									4.20%	4.10%	4.00%