SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
BLEUSTEIN JEFFREY L
(Last) (First) (Middle)
3700 WEST JUNEAU AVENUE
(Street)
MILWAUKEE 53208
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
HARLEY DAVIDSON INC [ HDI ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chairman and CEO
3. Date of Earliest Transaction (Month/Day/Year)
04/15/2004
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/15/2004 M 192,000 A $6.74 944,448 D
Common Stock 04/15/2004 S 87 D $57.89 944,361 D
Common Stock 04/15/2004 S 521 D $57.87 943,840 D
Common Stock 04/15/2004 S 694 D $57.83 943,146 D
Common Stock 04/15/2004 S 782 D $57.82 942,364 D
Common Stock 04/15/2004 S 869 D $57.8 941,495 D
Common Stock 04/15/2004 S 1,216 D $57.9 940,279 D
Common Stock 04/15/2004 S 1,911 D $57.85 938,368 D
Common Stock 04/15/2004 S 2,432 D $57.86 935,936 D
Common Stock 04/15/2004 S 2,606 D $58.16 933,330 D
Common Stock 04/15/2004 S 2,606 D $58.04 930,724 D
Common Stock 04/15/2004 S 3,474 D $58.03 927,250 D
Common Stock 04/15/2004 S 3,523 D $58.2 923,727 D
Common Stock 04/15/2004 S 3,647 D $58.12 920,080 D
Common Stock 04/15/2004 S 4,343 D $58.64 915,737 D
Common Stock 04/15/2004 S 4,343 D $58.25 911,394 D
Common Stock 04/15/2004 S 6,080 D $58.07 905,314 D
Common Stock 04/15/2004 S 6,948 D $57.81 898,366 D
Common Stock 04/15/2004 S 8,686 D $58.3 889,680 D
Common Stock 04/15/2004 S 9,554 D $58.05 880,126 D
Common Stock 04/15/2004 S 10,424 D $58.21 869,702 D
Common Stock 04/15/2004 S 13,898 D $57.95 855,804 D
Common Stock 04/15/2004 S 17,371 D $58.02 838,433 D
Common Stock 04/15/2004 S 21,713 D $58.15 816,720 D
Common Stock 04/15/2004 S 21,713 D $58.1 795,007 D
Common Stock 04/15/2004 S 42,559 D $58 752,448 D
Common Stock 3,418.62 I By 401(k)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy)(1) $6.735 04/15/2004 M 192,000 02/02/1996(2) 02/01/2005 Common Stock 192,000 $6.74 0 D
Stock Option (right to buy)(3) $44.41 02/08/2002(4) 02/07/2011 Common Stock 110,000 110,000 D
Stock Option (right to buy)(3) $52.45 02/10/2005(5) 02/09/2014 Common Stock 200,000 200,000 D
Stock Option (right to buy)(3) $40.72 02/12/2004(5) 02/11/2013 Common Stock 150,000 150,000 D
Stock Option (right to buy)(3) $52.095 02/13/2003(5) 02/12/2012 Common Stock 125,000 125,000 D
Stock Option (right to buy)(3) $8.9375 02/15/1997(2) 02/14/2006 Common Stock 164,000 164,000 D
Stock Option (right to buy)(3) $33.5938 02/17/2001(2) 02/16/2010 Common Stock 165,000 165,000 D
Stock Option (right to buy)(3) $25.7969 02/18/2000(2) 02/17/2009 Common Stock 110,000 110,000 D
Stock Option (right to buy)(3) $10.39 02/19/1998(2) 02/18/2007 Common Stock 232,000 232,000 D
Stock Option (right to buy)(3) $14.4063 02/19/1999(2) 02/18/2008 Common Stock 260,000 260,000 D
Explanation of Responses:
1. Granted pursuant to the Harley-Davidson, Inc. 1990 Stock Option Plan.
2. All options are currently exercisable.
3. Granted pursuant to the Harley-Davidson, Inc. 1995 Stock Option Plan.
4. Options granted pursuant to the 1995 Plan shall become exercisable for 25% of the shares covered by the Option on each of the first four anniversaries of the date of grant.
5. The option shall become exercisable for 25% of the shares on each of the first four anniversaries of the date of grant, except that the option shall also become exercisable for all of the shares covered by the option upon Mr. Bleustein's retirement.
Remarks:
Tonit M. Calaway, Power of Attorney 04/15/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.