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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 C2zXWfidc0BWMB8h0T3zaQ==

<SEC-DOCUMENT>0001225208-03-000818.txt : 20031125
<SEC-HEADER>0001225208-03-000818.hdr.sgml : 20031125
<ACCEPTANCE-DATETIME>20031125185115
ACCESSION NUMBER:		0001225208-03-000818
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031017
FILED AS OF DATE:		20031125

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DANNEHL WILLIAM B
		CENTRAL INDEX KEY:			0001271354

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-09183
		FILM NUMBER:		031024235

	BUSINESS ADDRESS:	
		STREET 1:		3700 W. JUEAU AVE.
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53208

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HARLEY DAVIDSON INC
		CENTRAL INDEX KEY:			0000793952
		STANDARD INDUSTRIAL CLASSIFICATION:	MOTORCYCLES, BICYCLES & PARTS [3751]
		IRS NUMBER:				391382325
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		3700 W JUNEAU AVE
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53208
		BUSINESS PHONE:		4143424680
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>doc3.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>3</documentType>
  <periodOfReport>2003-10-17</periodOfReport>
    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000793952</issuerCik>
        <issuerName>HARLEY DAVIDSON INC</issuerName>
        <issuerTradingSymbol>HDI</issuerTradingSymbol>
  </issuer>
  <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001271354</rptOwnerCik>
            <rptOwnerName>DANNEHL WILLIAM B</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>3700 WEST JUNEAU AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>MILWAUKEE</rptOwnerCity>
            <rptOwnerState></rptOwnerState>
            <rptOwnerZipCode>53208</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
      <isOfficer>1</isOfficer>
      <officerTitle>VP Strategic Planning</officerTitle>
    </reportingOwnerRelationship>
  </reportingOwner>
  <nonDerivativeTable />
  <derivativeTable>
    <derivativeHolding>
      <securityTitle>
        <value>Stock Option (right to buy)</value>
        <footnoteId id="F1" />
      </securityTitle>
      <conversionOrExercisePrice>
        <value>44.41</value>
      </conversionOrExercisePrice>
      <exerciseDate>
        <value>2002-02-08</value>
        <footnoteId id="F2" />
      </exerciseDate>
      <expirationDate>
        <value>2011-02-07</value>
      </expirationDate>
      <underlyingSecurity>
        <underlyingSecurityTitle>
          <value>Common Stock</value>
        </underlyingSecurityTitle>
        <underlyingSecurityShares>
          <value>18325</value>
        </underlyingSecurityShares>
      </underlyingSecurity>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </derivativeHolding>
    <derivativeHolding>
      <securityTitle>
        <value>Stock Option (right to buy)</value>
        <footnoteId id="F1" />
      </securityTitle>
      <conversionOrExercisePrice>
        <value>52.095</value>
      </conversionOrExercisePrice>
      <exerciseDate>
        <value>2003-02-13</value>
        <footnoteId id="F2" />
      </exerciseDate>
      <expirationDate>
        <value>2012-02-12</value>
      </expirationDate>
      <underlyingSecurity>
        <underlyingSecurityTitle>
          <value>Common Stock</value>
        </underlyingSecurityTitle>
        <underlyingSecurityShares>
          <value>11351</value>
        </underlyingSecurityShares>
      </underlyingSecurity>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </derivativeHolding>
    <derivativeHolding>
      <securityTitle>
        <value>Stock Option (right to buy)</value>
        <footnoteId id="F1" />
      </securityTitle>
      <conversionOrExercisePrice>
        <value>40.72</value>
      </conversionOrExercisePrice>
      <exerciseDate>
        <value>2004-02-12</value>
        <footnoteId id="F2" />
      </exerciseDate>
      <expirationDate>
        <value>2013-02-11</value>
      </expirationDate>
      <underlyingSecurity>
        <underlyingSecurityTitle>
          <value>Common Stock</value>
        </underlyingSecurityTitle>
        <underlyingSecurityShares>
          <value>24161</value>
        </underlyingSecurityShares>
      </underlyingSecurity>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </derivativeHolding>
    <derivativeHolding>
      <securityTitle>
        <value>Stock Option (right to buy)</value>
        <footnoteId id="F1" />
      </securityTitle>
      <conversionOrExercisePrice>
        <value>33.5938</value>
      </conversionOrExercisePrice>
      <exerciseDate>
        <value>2001-02-17</value>
        <footnoteId id="F2" />
      </exerciseDate>
      <expirationDate>
        <value>2010-02-16</value>
      </expirationDate>
      <underlyingSecurity>
        <underlyingSecurityTitle>
          <value>Common Stock</value>
        </underlyingSecurityTitle>
        <underlyingSecurityShares>
          <value>23520</value>
        </underlyingSecurityShares>
      </underlyingSecurity>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </derivativeHolding>
  </derivativeTable>
  <footnotes>
    <footnote id="F1">Granted pursuant to the Harley-Davidson, Inc. 1995 Stock Option Plan.</footnote>
    <footnote id="F2">Options granted pursuant to the 1995 Plan shall become exercisable for 25% of the shares covered by the Option on each of the first four anniversaries of the date of grant.</footnote>
  </footnotes>
  <remarks />
  <ownerSignature>
    <signatureName>Tonit M. Calaway, Power of Attorney</signatureName>
    <signatureDate>2003-11-25</signatureDate>
  </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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