-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Kdmml7aEelV/qdxUleqVbUJ5XcGn8ldRlqW3ynITLGmlK72e3gHZ2xPZgqOQdFE8
 Je9Cq+IvMhtf6ZTO/UIfnQ==

<SEC-DOCUMENT>0001225208-03-000408.txt : 20030818
<SEC-HEADER>0001225208-03-000408.hdr.sgml : 20030818
<ACCEPTANCE-DATETIME>20030818180243
ACCESSION NUMBER:		0001225208-03-000408
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030815
FILED AS OF DATE:		20030818

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HARLEY DAVIDSON INC
		CENTRAL INDEX KEY:			0000793952
		STANDARD INDUSTRIAL CLASSIFICATION:	MOTORCYCLES, BICYCLES & PARTS [3751]
		IRS NUMBER:				391382325
		STATE OF INCORPORATION:			WI
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		3700 W JUNEAU AVE
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53208
		BUSINESS PHONE:		4143424680

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HEVEY JOHN A
		CENTRAL INDEX KEY:			0001245473

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-09183
		FILM NUMBER:		03854002

	BUSINESS ADDRESS:	
		STREET 1:		C/O HARLEY-DAVIDSON INC
		STREET 2:		3700 W JUNEAU AVENUE
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53208
		BUSINESS PHONE:		4143434753

	MAIL ADDRESS:	
		STREET 1:		C/O HARLEY-DAVIDSON INC
		STREET 2:		3700 W JUNEAU AVENUE
		CITY:			MILWAUKEE
		STATE:			WI
		ZIP:			53208
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>
  <periodOfReport>2003-08-15</periodOfReport>
    <issuer>
        <issuerCik>0000793952</issuerCik>
        <issuerName>HARLEY DAVIDSON INC</issuerName>
        <issuerTradingSymbol>HDI</issuerTradingSymbol>
  </issuer>
  <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001245473</rptOwnerCik>
            <rptOwnerName>HEVEY JOHN A</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>3700 WEST JUNEAU AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>MILWAUKEE</rptOwnerCity>
            <rptOwnerState></rptOwnerState>
            <rptOwnerZipCode>53208</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
      <isOfficer>1</isOfficer>
      <officerTitle>Vice President</officerTitle>
    </reportingOwnerRelationship>
  </reportingOwner>
  <nonDerivativeTable>
    <nonDerivativeTransaction>
      <securityTitle>
        <value>Common Stock</value>
      </securityTitle>
      <transactionDate>
        <value>2003-08-15</value>
      </transactionDate>
      <transactionCoding>
        <transactionFormType>4</transactionFormType>
        <transactionCode>M</transactionCode>
        <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
        <transactionShares>
          <value>37310</value>
        </transactionShares>
        <transactionPricePerShare>
          <value>14.41</value>
        </transactionPricePerShare>
        <transactionAcquiredDisposedCode>
          <value>A</value>
        </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
        <sharesOwnedFollowingTransaction>
          <value>0</value>
        </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </nonDerivativeTransaction>
    <nonDerivativeTransaction>
      <securityTitle>
        <value>Common Stock</value>
        <footnoteId id="F1" />
      </securityTitle>
      <transactionDate>
        <value>2003-08-15</value>
      </transactionDate>
      <transactionCoding>
        <transactionFormType>4</transactionFormType>
        <transactionCode>S</transactionCode>
        <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
        <transactionShares>
          <value>59500</value>
        </transactionShares>
        <transactionPricePerShare>
          <value>49.26</value>
        </transactionPricePerShare>
        <transactionAcquiredDisposedCode>
          <value>D</value>
        </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
        <sharesOwnedFollowingTransaction>
          <value>0</value>
        </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </nonDerivativeTransaction>
    <nonDerivativeTransaction>
      <securityTitle>
        <value>Common Stock</value>
      </securityTitle>
      <transactionDate>
        <value>2003-08-15</value>
      </transactionDate>
      <transactionCoding>
        <transactionFormType>4</transactionFormType>
        <transactionCode>M</transactionCode>
        <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
        <transactionShares>
          <value>24502</value>
        </transactionShares>
        <transactionPricePerShare>
          <value>25.8</value>
        </transactionPricePerShare>
        <transactionAcquiredDisposedCode>
          <value>A</value>
        </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <postTransactionAmounts>
        <sharesOwnedFollowingTransaction>
          <value>2312</value>
        </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </nonDerivativeTransaction>
  </nonDerivativeTable>
  <derivativeTable>
    <derivativeTransaction>
      <securityTitle>
        <value>Stock Option (right to buy)</value>
        <footnoteId id="F2" />
      </securityTitle>
      <conversionOrExercisePrice>
        <value>14.4063</value>
      </conversionOrExercisePrice>
      <transactionDate>
        <value>2003-08-15</value>
      </transactionDate>
      <transactionCoding>
        <transactionFormType>4</transactionFormType>
        <transactionCode>M</transactionCode>
        <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
        <transactionShares>
          <value>37310</value>
        </transactionShares>
        <transactionPricePerShare>
          <value>14.41</value>
        </transactionPricePerShare>
        <transactionAcquiredDisposedCode>
          <value>D</value>
        </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <exerciseDate>
        <value>1999-02-19</value>
        <footnoteId id="F3" />
      </exerciseDate>
      <expirationDate>
        <value>2008-02-18</value>
      </expirationDate>
      <underlyingSecurity>
        <underlyingSecurityTitle>
          <value>Common Stock</value>
        </underlyingSecurityTitle>
        <underlyingSecurityShares>
          <value>37310</value>
        </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
        <sharesOwnedFollowingTransaction>
          <value>0</value>
        </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </derivativeTransaction>
    <derivativeTransaction>
      <securityTitle>
        <value>Stock Option (right to buy)</value>
        <footnoteId id="F2" />
      </securityTitle>
      <conversionOrExercisePrice>
        <value>25.7969</value>
      </conversionOrExercisePrice>
      <transactionDate>
        <value>2003-08-15</value>
      </transactionDate>
      <transactionCoding>
        <transactionFormType>4</transactionFormType>
        <transactionCode>M</transactionCode>
        <equitySwapInvolved>0</equitySwapInvolved>
      </transactionCoding>
      <transactionAmounts>
        <transactionShares>
          <value>24502</value>
        </transactionShares>
        <transactionPricePerShare>
          <value>25.8</value>
        </transactionPricePerShare>
        <transactionAcquiredDisposedCode>
          <value>D</value>
        </transactionAcquiredDisposedCode>
      </transactionAmounts>
      <exerciseDate>
        <value>2000-02-18</value>
        <footnoteId id="F3" />
      </exerciseDate>
      <expirationDate>
        <value>2009-02-17</value>
      </expirationDate>
      <underlyingSecurity>
        <underlyingSecurityTitle>
          <value>Common Stock</value>
        </underlyingSecurityTitle>
        <underlyingSecurityShares>
          <value>24502</value>
        </underlyingSecurityShares>
      </underlyingSecurity>
      <postTransactionAmounts>
        <sharesOwnedFollowingTransaction>
          <value>0</value>
        </sharesOwnedFollowingTransaction>
      </postTransactionAmounts>
      <ownershipNature>
        <directOrIndirectOwnership>
          <value>D</value>
        </directOrIndirectOwnership>
      </ownershipNature>
    </derivativeTransaction>
  </derivativeTable>
  <footnotes>
    <footnote id="F1">In addition to the shares of common stock directly owned by Mr. Hevey, as of 8/15/03 he indirectly held 7,879.9914 shares of Harley-Davidson, Inc. common stock in his 401(k) plan.</footnote>
    <footnote id="F2">Granted pursuant to the Harley-Davidson, Inc. 1995 Stock Option Plan.</footnote>
    <footnote id="F3">All options are currently exercisable.</footnote>
  </footnotes>
  <remarks />
  <ownerSignature>
    <signatureName>Tonit M. Calaway, Power of Attorney</signatureName>
    <signatureDate>2003-08-18</signatureDate>
  </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----