UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
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Harley-Davidson, Inc.
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On March 18, 2013, Harley-Davidson, Inc. launched a website for its 2012 Annual Review. A link to the website can be found on the Investor Relations page of Harley-Davidson.com. The website had the following content:
Transcript of video of Keith Wandell sharing his thoughts on 2012’s company milestones:
Hello, and welcome to the Harley-Davidson 2012 Annual Review.
This is our first online annual review of the company’s activities. By taking advantage of the technology and working toward a more sustainable approach to sharing our story, this report provides an overview of how we’re working to design and build the best motorcycles in the world.
2012 was a phenomenal year at Harley-Davidson. We did what we set out to do – driving improvements on many fronts, growing the business, becoming even more customer focused and delivering shareholder value.
We also kicked off the events leading up to our 110th anniversary, a celebration packed with parties all over the world, all year long.
All of us at Harley-Davidson bring a tremendous passion for the brand every day in everything we do. Thanks to the efforts of our employees, dealers and suppliers, the journey that started in 1903 continues today, with the same passion and excitement shared by our founders.
You can read about all this and more in our Annual Review. So sit back and take in the stories behind the highlights of 2012. And – as always – enjoy the ride.
