<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON,
INC. AS OF AND FOR THE NINE MONTHS ENDED SEPTEMBER 24, 2000, AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.

<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               SEP-24-2000
<CASH>                                         410,785
<SECURITIES>                                         0
<RECEIVABLES>                                  127,303
<ALLOWANCES>                                     1,338
<INVENTORY>                                    178,920
<CURRENT-ASSETS>                             1,239,980
<PP&E>                                       1,327,806
<DEPRECIATION>                                 639,209
<TOTAL-ASSETS>                               2,316,124
<CURRENT-LIABILITIES>                          523,746
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         3,202
<OTHER-SE>                                   1,348,764
<TOTAL-LIABILITY-AND-EQUITY>                 2,316,124
<SALES>                                      2,150,206
<TOTAL-REVENUES>                             2,150,206
<CGS>                                        1,422,140
<TOTAL-COSTS>                                1,422,140
<OTHER-EXPENSES>                               (18,167)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (11,169)
<INCOME-PRETAX>                                403,033
<INCOME-TAX>                                   149,181
<INCOME-CONTINUING>                            253,852
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   253,852
<EPS-BASIC>                                        .84
<EPS-DILUTED>                                      .82