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Reportable Segments and Geographic Information
 12 Months Ended
Dec. 31, 2023
Segment Reporting [Abstract]  
Reportable Segments and Geographic Information Reportable Segments and Geographic Information
Reportable Segments – The Company operates with three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
HDMC designs, manufactures and sells motorcycles and also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC’s products are sold to retail customers primarily through a network of independent dealers. HDMC conducts business on a global basis, with sales in the U.S., Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America.
LiveWire sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. Electric motorcycles, related parts and accessories and apparel are sold at wholesale to a network of independent dealers and at retail through a company-owned dealer, through online sales and direct to customers through select international partners primarily in Europe. Electric balance bikes and related parts and accessories are sold through independent retail partners and distributors and direct to consumers online.
HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. HDFS also works with certain unaffiliated third parties to provide motorcycle insurance and voluntary protection products to motorcycle owners. HDFS conducts business principally in the U.S. and Canada.
Selected segment information is set forth below for the years ended December 31 (in thousands):
202320222021
HDMC:
Revenue$4,844,594 $4,887,672 $4,504,434 
Gross profit1,566,542 1,527,873 1,299,527 
Selling, administrative and engineering expense905,391 850,786 822,720 
Operating income
661,151 677,087 476,807 
LiveWire:
     Revenue38,298 46,833 35,806 
     Gross profit(5,956)2,904 (2,574)
     Selling, administrative and engineering expense110,853 88,219 65,608 
     Operating loss(116,809)(85,315)(68,182)
HDFS:
Financial services revenue953,586 820,625 796,068 
Financial services expense718,844 503,119 381,254 
Operating income234,742 317,506 414,814 
Operating income $779,084 $909,278 $823,439 
Additional segment information is set forth below as of December 31 (in thousands): 
HDMCLiveWireHDFSConsolidated
2023:
Assets$3,644,016 $266,404 $8,230,134 $12,140,554 
Depreciation and amortization$143,355 $5,832 $8,925 $158,112 
Capital expenditures$188,863 $13,462 $5,079 $207,404 
2022:
Assets$3,254,309 $351,422 $7,886,745 $11,492,476 
Depreciation and amortization$138,875 $4,401 $8,666 $151,942 
Capital expenditures$133,191 $14,081 $4,397 $151,669 
2021:
Assets$3,246,340 $61,952 $7,742,763 $11,051,055 
Depreciation and amortization$151,251 $4,718 $9,216 $165,185 
Capital expenditures$106,044 $9,951 $4,186 $120,181 
Geographic Information – Included in the Consolidated financial statements are the following amounts relating to geographic locations for the years ended December 31 (in thousands): 
202320222021
HDMC revenue(a):
United States$3,289,227 $3,253,875 $2,996,471 
EMEA637,492 693,073 703,048 
Canada220,158 216,389 182,230 
Japan200,539 175,292 150,138 
Australia and New Zealand127,352 147,551 134,301 
Other countries369,826 401,492 338,246 
$4,844,594 $4,887,672 $4,504,434 
LiveWire revenue(a):
United States31,483 36,256 24,633 
International6,815 10,577 11,173 
$38,298 $46,833 $35,806 
HDFS revenue(a):
United States$922,758 $794,912 $765,917 
Canada18,220 16,276 18,613 
Europe7,343 6,071 7,464 
Other countries5,265 3,366 4,074 
$953,586 $820,625 $796,068 
Long-lived assets(b):
United States$644,620 $611,421 $595,375 
Thailand82,197 72,474 81,927 
Other countries4,907 5,991 6,682 
87,104 78,465 88,609 
$731,724 $689,886 $683,984 
(a)Revenue is attributed to geographic regions based on location of customer.
(b)Long-lived assets include all long-term assets except those specifically excluded under ASC Topic 280, Segment Reporting, such as deferred income taxes and finance receivables.