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Business Segments
3 Months Ended
Mar. 28, 2021
Segment Reporting [Abstract]  
Business Segments Business Segments
Harley-Davidson, Inc. is the parent company for the groups of companies referred to as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two business segments: Motorcycles and Related Products (Motorcycles) and Financial Services. The Company's reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.
The Motorcycles segment consists of HDMC which designs, manufactures and sells Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and services. The Company's products are sold to retail customers primarily through a network of independent dealers.
The Financial Services segment consists of HDFS which is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS also works with certain unaffiliated insurance companies to provide motorcycle insurance and protection products to motorcycle owners.
Select segment information is set forth below (in thousands):
 Three months ended
March 28,
2021
March 29,
2020
Motorcycles and Related Products:
Motorcycles revenue$1,232,107 $1,099,788 
Gross profit420,485 318,920 
Selling, administrative and engineering expense193,546 234,353 
Restructuring benefit(593)— 
Operating income227,532 84,567 
Financial Services:
Financial Services revenue190,400 198,456 
Financial Services expense71,531 175,510 
Restructuring expense227 — 
Operating income118,642 22,946 
Operating income$346,174 $107,513 
Total assets for the Motorcycles and Financial Services segments were $2.4 billion and $8.9 billion, respectively, as of March 28, 2021, $2.5 billion and $9.5 billion, respectively, as of December 31, 2020, and $2.5 billion and $8.6 billion, respectively, as of March 29, 2020.