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Note 12 - Segment and Geographical Information
9 Months Ended
Oct. 28, 2017
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
1
2
.
Segment and geographical information
 
Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.
  We are organized as, and operate in,
one
reportable segment.  Our operating segment consists of our geographically based entities in the United States, Israel and Singapore.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do
not
assess the performance of our geographic regions on other measures of income, expense or net income.
 
Our net revenue is derived principally from the sales of integrated SoC solutions, which we sell across both of our target markets. Connected Smart TV Platforms consist of
all products that are sold into digital televisions as well as other adjacent markets using chipset products that are designed for video post-processing, products delivering IP streaming video, including hybrid versions of these products, and communication devices that use a standard protocol to connect equipment inside the home and stream IP-based video and audio, VoIP, or data through wired or wireless connectivity.
IoT Devices consist of both smart home applications (including gateways and automated consumer devices) and mobile IoT applications (primarily tracking tags). Our smart home product line is marketed under our Z-Wave brand of wireless chips, modules and Z-Wave mesh networking protocol
.
 
Our License and other markets include revenue derived from the licensing of our technology to
third
parties and other sources. Revenue derived from other sources includes software development kits, and engineering support services for hardware and
software;
that revenue is
not
significant as it represented
zero
of our total net revenue
for the
three
and
nine
months ended
October 28, 2017,
respectively; and
zero
and
0.2%
of our total net revenue
for the
three
and
nine
months ended
October 29, 2016,
respectively.
 
The following table sets forth net revenue attributable to each target market (in thousands):
 
   
Three Months Ended
   
Nine
Months Ended
 
   
October 2
8
,
201
7
   
October 29
,
201
6
   
October 2
8
,
201
7
   
October 29
,
201
6
 
Connected Smart TV Platforms
  $
19,435
    $
50,014
    $
73,436
    $
145,400
 
IoT Devices
   
14,427
     
12,715
     
39,498
     
32,120
 
License and other
   
-
     
-
     
-
     
300
 
Net revenue
  $
33,862
    $
62,729
    $
112,934
    $
177,820
 
 
The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands):
 
   
Three Months Ended
   
Nine
Months Ended
 
   
October 28
,
201
7
   
October 29
,
201
6
   
October 28
,
201
7
   
October 29
,
201
6
 
Asia
  $
29,245
    $
50,569
    $
95,740
    $
144,483
 
North America
   
2,406
     
9,861
     
10,752
     
27,867
 
Europe
   
2,211
     
2,297
     
6,442
     
5,454
 
Other
regions
   
-
     
2
     
-
     
16
 
Net revenue
  $
33,862
    $
62,729
    $
112,934
    $
177,820
 
 
The following table sets forth net revenue for each significant country based on the ship-to location of customers (in thousands):
 
   
Three Months Ended
   
Nine
Months Ended
 
   
October 28
,
201
7
   
October 29
,
201
6
   
October 28
,
201
7
   
October 29
,
201
6
 
China, including Hong Kong
  $
15,363
    $
26,218
    $
55,818
    $
86,785
 
Taiwan
   
10,442
     
19,662
     
29,199
     
43,617
 
United States
   
2,096
     
9,775
     
9,748
     
27,633
 
Republic of Korea
   
2,057
     
1,923
     
5,844
     
5,040
 
Poland
   
1,436
     
1,087
     
4,383
     
2,718
 
Thailand
   
-
     
1,884
     
1,852
     
7,621
 
Rest of the world
   
2,468
     
2,180
     
6,090
     
4,406
 
Net revenue
  $
33,862
    $
62,729
    $
112,934
    $
177,820
 
 
During the
three
months ended
October 28, 2017,
Sunjet Components Corporation accounted for
24%
of our net revenue. During the
nine
months ended
October 28, 2017,
Sunjet Components Corporation, Silicon Application and Arris Global accounted for
22%,
13%
and
11%
of our net revenue, respectively. During the
three
months ended
October 29, 2016,
Sunjet Components Corporation and Arris Global accounted for
29%
and
18%
of our net revenue, respectively. During the
nine
months ended
October 29, 2016,
Sunjet Components Corporation, Arris Global, Silicon Application and Arrow Electronics accounted for
21%,
13%,
12%
and
10%
of our net revenue, respectively.