-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, TEO7jLl3biWE+okzODPg0eMtiDQ9nxY/2sDlRtNSn1VdoPHoqzZntYDrQu/70Wy1 2BReU5qcg+aa4efzbFffZw== 0000891554-99-000503.txt : 19990315 0000891554-99-000503.hdr.sgml : 19990315 ACCESSION NUMBER: 0000891554-99-000503 CONFORMED SUBMISSION TYPE: SC 13D/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 19990312 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: ESKIMO PIE CORP CENTRAL INDEX KEY: 0000787520 STANDARD INDUSTRIAL CLASSIFICATION: ICE CREAM & FROZEN DESSERTS [2024] IRS NUMBER: 540571720 STATE OF INCORPORATION: VA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13D/A SEC ACT: SEC FILE NUMBER: 005-43075 FILM NUMBER: 99564078 BUSINESS ADDRESS: STREET 1: 901 MOOREFIELD PARK DR CITY: RICHMOND STATE: VA ZIP: 23236 BUSINESS PHONE: 8045608400 MAIL ADDRESS: STREET 1: 901 MOOREFIELD PARK DR CITY: RICHMOND STATE: VA ZIP: 23236 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: MATRIX ASSET ADVISORS INC/NY CENTRAL INDEX KEY: 0001016287 STANDARD INDUSTRIAL CLASSIFICATION: [] FILING VALUES: FORM TYPE: SC 13D/A BUSINESS ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10016 BUSINESS PHONE: 2124862005 MAIL ADDRESS: STREET 1: 444 MADISON AVE STREET 2: STE 302 CITY: NEW YORK STATE: NY ZIP: 10022 SC 13D/A 1 SCHEDULE 13D/A ------------------------------ OMB APPROVAL ------------------------------ OMB Number 3235-0145 Expires: August 31, 1999 Estimated average burden hours per response ......14.90 ------------------------------ UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 1)* ESKIMO PIE CORPORATION (Name of Issuer) Common Stock (Title of Class of Securities) 296443104 (CUSIP Number) with a copy to: Craig Allen Skolnick George J. Mazin 747 Third Avenue - 31st Floor LOWENSTEIN SANDLER NY, NY 10017 65 Livingston Avenue 212-486-2008 Roseland, New Jersey 07068 (973) 597-2500 (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications) March 2, 1999 (Date of Event which Requires Filing of This Statement) If the filing person has previously filed a statement on Schedule 13G to report the acquisition which is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(b)(3) or (4), check the following box [X]. Note: Six copies of this statement, including all exhibits, should be filed with the Commission. See Rule 13d-1(a) for other parties to whom copies are to be sent. * The remainder of this cover page shall be filled out for a reporitng person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securiteis Exchange Act of 1934 ("Act") or otherwise subject to the liablilites of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). Potential persons who are to respond to the collection of information contained in this form are not refquired to respond unless the form displays a currently valid OMB control number. CUSIP No. 296443104 ________________________________________________________________________________ 1 Name of Reporting Persons I.R.S. Identification nos. of above persons (entities only) Matrix Asset Advisors, Inc. 13-3569378 ________________________________________________________________________________ 2 Check the appropriate box if a member of a group (See Instructions) (a) (b) [X] ________________________________________________________________________________ 3 SEC Use Only ________________________________________________________________________________ 4 Source of Funds (See Instructions) OO ________________________________________________________________________________ 5 Check if Disclosure of Legal Proceedings is Required pursuant to items 2(d) or 2(e) ________________________________________________________________________________ 6 Citizenship or Place of Organization Delaware ________________________________________________________________________________ 7 SOLE VOTING POWER* NUMBER OF 11,700 SHARES _________________________________________________________________ 8 Shared Voting Power BENEFICIALLY OWNED BY 0 _________________________________________________________________ EACH 9 Sole Dispositive Power REPORTING 167,800 PERSON _________________________________________________________________ 10 Shared Dispositive Power WITH 0 ________________________________________________________________________________ 11 Aggregate Amount Beneficially Owned by Each Reporting Person 167,800 ________________________________________________________________________________ 12 Check the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions) ________________________________________________________________________________ 13 Percent of Class Represented by Amount in Row (11) 4.8% ________________________________________________________________________________ 14 Type of Reporting Person (See Instructions) ________________________________________________________________________________ * The voting rights on the balance of the shares are exercised by the individual accounts that the sahres are held for. Instructions for Cover Page (1) Names and I.R.S. Identification Numbers of Reporting Persons - Furnish the full legal name of each person for whom the report is filed - i.e., each person required to sign the schedule itself - including each member of a group. Do not include the name of a person required to be identified in the report but who is not a reporting person. Reporting persons that are entities also requested to furnish their I.R.S. identification numbers, although disclosure of such numbers is voluntary , not madatory (see "SPECIAL INSTRUCTIONS FOR COMPLYING WITH SCHEDULE 13D" below). (2) If any of the shares beneficailly owned by a Reporting Person are held as a member of a group and such membership is expressly affirmed, please check row 2(a) . If the membership in a group is disclaimed or the reporting person describes a relationship with other persons but does not affirm the existence of a group, please check row 2(b) [unless a joint filing pursuant to Rule 13d-1(f)(1) in which case it may not be necessary to check row 2(b)]. (3) The 3rd row is for SEC internal use; please leave blank. 2 3; (2) the acquisiton of issuer control, liquidation, sale of assets, merger, or change in business or corporate structure or any other matter as disclosed in Item 4; and (3) the transfer or voting of the securities, finder's fees, joint ventures, options, puts, calls, guarantees of loans, guarantees against loss or of profit, or the giving or withholding of any proxy as disclosed in Item 6. 7 Item 1. Security and Issuer This statement relates to the Common Stock par value $1.00 per share (the "Shares"), of Eskimo Pie Corporation (the "Issuer"). The Issuer has its principal executive offices located at 901 Moorefield Park Drive, Richmond, Virginia 23236. Item 2. Identity and Background (a) Matrix Asset Advisors, Inc. (b) 747 Third Avenue - 31st Floor, New York, NY 10017 (c) Investment Advisor, Matrix Asset Advisors, Inc., 747 Third Avenue - 31st Floor New York NY 10017 (d) Criminal convictions: None (e) Civil proceedings: None (f) Delaware Item 3. Source and Amount of Funds or Other Consideration All of the Shares were purchased by prior acquisitions and reported pursuant to this regulation in a Schedule 13G. The source of the funds was assets managed by the Reporting Person. Item 4. Purpose of Transaction Although the Reporting Person has reduced its position in the Shares of the Issuer to less than five percent (5%) beneficial ownership as of March 12, 1999, the Reporting Person intends to continue making its views known to management and the board of directors of the Issuer both directly through letters and discussions with management, as well as indirectly by responding to inquiries from the press and other media. Subject to its compliance with applicable tender offer rules, the Reporting Person may also express its views to and seek to communicate with other shareholders. Item 5. Interest in Securities of the Issuer Based upon the information contained in Eskimo Pie Corporation's Quarterly Report on Form IOQ for the period ending September 30, 1998, there are issued and outstanding 3,458,597 Shares. The Reporting Person beneficially owns 167,800 Shares or 4.8% of the Shares. The Reporting Person has sole power to vote or direct the vote of 11,700 shares, and sole power to dispose or direct the disposition of 167,800 Shares. There have been no transactions by the Reporting Person in the Shares in the past sixty (60) days, except as follows: (SALES) - ----------------------------------------------- Date Quantity Price - ----------------------------------------------- 03-01-99 7500 11.20 - ----------------------------------------------- 03-01-99 1500 11.20 - ----------------------------------------------- 03-01-99 3000 11.02 - ----------------------------------------------- 03-01-99 900 11.02 - ----------------------------------------------- 03-02-99 4000 11.25 - ----------------------------------------------- 03-02-99 200 11.02 - ----------------------------------------------- 03-03-99 700 11.42 - ----------------------------------------------- 03-03-99 1300 11.42 - ----------------------------------------------- 03-03-99 350 11.42 - ----------------------------------------------- 03-03-99 250 11.42 - ----------------------------------------------- 03-03-99 700 11.42 - ----------------------------------------------- 03-03-99 1300 11.42 - ----------------------------------------------- 03-03-99 1000 11.42 - ----------------------------------------------- 03-03-99 1200 11.42 - ----------------------------------------------- 03-03-99 1000 11.42 - ----------------------------------------------- 03-03-99 1700 11.42 - ----------------------------------------------- 03-03-99 200 11.42 - ----------------------------------------------- 03-03-99 200 11.42 - ----------------------------------------------- 03-03-99 5000 11.42 - ----------------------------------------------- 03-03-99 350 11.42 - ----------------------------------------------- 03-03-99 400 11.42 - ----------------------------------------------- 03-03-99 400 11.42 - ----------------------------------------------- 03-03-99 2000 11.42 - ----------------------------------------------- 03-03-99 3000 11.42 - ----------------------------------------------- 03-03-99 1400 11.42 - ----------------------------------------------- 03-03-99 1600 11.42 - ----------------------------------------------- 03-03-99 3000 11.42 - ----------------------------------------------- 03-03-99 4000 11.42 - ----------------------------------------------- 03-03-99 350 11.42 - ----------------------------------------------- 03-03-99 250 11.42 - ----------------------------------------------- 03-03-99 1800 11.42 - ----------------------------------------------- 03-03-99 1000 11.42 - ----------------------------------------------- 03-03-99 4100 11.42 - ----------------------------------------------- 03-03-99 400 11.42 - ----------------------------------------------- 03-03-99 1850 11.42 - ----------------------------------------------- 03-03-99 1700 11.42 - ----------------------------------------------- 03-03-99 3300 11.42 - ----------------------------------------------- 03-04-99 700 11.37 - ----------------------------------------------- 03-04-99 800 11.37 - ----------------------------------------------- 03-04-99 250 11.37 - ----------------------------------------------- 03-04-99 200 11.37 - ----------------------------------------------- 03-04-99 250 11.37 - ----------------------------------------------- 03-04-99 150 11.37 - ----------------------------------------------- 03-04-99 150 11.37 - ----------------------------------------------- 03-04-99 150 11.37 - ----------------------------------------------- - ----------------------------------------------- 03-04-99 800 11.37 - ----------------------------------------------- 03-04-99 400 11.37 - ----------------------------------------------- 03-04-99 400 11.37 - ----------------------------------------------- 03-04-99 300 11.37 - ----------------------------------------------- 03-04-99 600 11.37 - ----------------------------------------------- 03-04-99 300 11.37 - ----------------------------------------------- 03-04-99 250 11.37 - ----------------------------------------------- 03-04-99 900 11.37 - ----------------------------------------------- 03-04-99 200 11.37 - ----------------------------------------------- 03-04-99 500 11.37 - ----------------------------------------------- 03-04-99 200 11.37 - ----------------------------------------------- 03-04-99 250 11.37 - ----------------------------------------------- 03-04-99 650 11.37 - ----------------------------------------------- 03-05-99 100 11.30 - ----------------------------------------------- 03-05-99 250 11.30 - ----------------------------------------------- 03-05-99 500 11.30 - ----------------------------------------------- 03-05-99 800 11.30 - ----------------------------------------------- 03-05-99 150 11.30 - ----------------------------------------------- 03-05-99 300 11.30 - ----------------------------------------------- 03-05-99 200 11.30 - ----------------------------------------------- 03-05-99 200 11.30 - ----------------------------------------------- 03-05-99 500 11.30 - ----------------------------------------------- 03-05-99 300 11.30 - ----------------------------------------------- 03-05-99 400 11.30 - ----------------------------------------------- 03-05-99 200 11.30 - ----------------------------------------------- 03-05-99 500 11.30 - ----------------------------------------------- 03-05-99 250 11.30 - ----------------------------------------------- 03-05-99 200 11.30 - ----------------------------------------------- 03-05-99 350 11.30 - ----------------------------------------------- 03-05-99 1000 11.30 - ----------------------------------------------- 03-05-99 500 11.30 - ----------------------------------------------- 03-05-99 500 11.30 - ----------------------------------------------- 03-05-99 300 11.30 - ----------------------------------------------- 03-05-99 200 11.30 - ----------------------------------------------- 03-05-99 150 11.30 - ----------------------------------------------- 03-05-99 250 11.30 - ----------------------------------------------- 03-05-99 400 11.30 - ----------------------------------------------- 03-11-99 10000 11.00 - ----------------------------------------------- Purchases - ----------------------------------------------- None No other entity controlled by the Reporting Person has traded Shares in the past sixty (60) Days. Item 6. Contracts, Arranggments, Understanding or Relationships with Respect to Securities of the Issuer Not Applicable Item 7. Material to be filed as Exhibits None Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. 03/10/99 - -------------------------------------------------------------------------------- Date - -------------------------------------------------------------------------------- Signature Craig Allen Skolnick / Chief Compliance Officer - -------------------------------------------------------------------------------- Name/Title The original statement shall be signed by each person on whose behalf the statment is filed or his authorized representative. If the statement is signed on behalf of a person by his authorized representativbe (other than an executive officer or genteral partner of this filing person), evidence of the representative's authority to sign on behalf of such perosn shall be filed with the statement: provided, however, that a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name and any title of each perosn who signs the statement shall be typed or printed beneath his signature. Attention: Intentional misstatements or omissions of fact constitute Federal criminal violations (See 18 U.S. C. 1001) -----END PRIVACY-ENHANCED MESSAGE-----