EXHIBIT 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the Registration Statements:

1. Form S-8 No. 333-164689, pertaining to the 2009 Omnibus Incentive Plan.

2. Form S-8 No. 333-131968, pertaining to the 1999 Omnibus Equity Incentive Plan and the 1999 Employee Stock Purchase Plan,

3. Form S-8 No. 333-117020, pertaining to the 1999 Omnibus Equity Incentive Plan

of our report dated September 22, 2011, with respect to the consolidated financial statements of Natural Alternatives International, Inc. included in its Annual Report (Form 10-K) for the year ended June 30, 2011.

/s/ Ernst & Young LLP

San Diego, California

September 22, 2011