POWER OF ATTORNEY

	I, the undersigned, hereby appoint John Reaves, the Chief Financial Officer of Natural
Alternatives International, Inc. (the "Company"), my true and lawful attorney-in-fact to:

	(1)  execute for and on my behalf, in my capacity as an officer and/or director of the
Company, Forms 3, 4 and 5 in accordance with Section 16(a) of the Securities Exchange Act of
1934, as amended, and the rules and regulations thereunder (the "Exchange Act");

	(2)  do and perform any and all acts for and on my behalf that may be necessary or
desirable to complete and execute any such Form 3, 4 or 5 and timely file such form with the
United States Securities and Exchange Commission and any stock exchange or similar authority;
and

 	(3)  take any other action of any type whatsoever in connection with the foregoing which,
in the opinion of such attorney-in-fact, may be of benefit to, and in the best interest of, or legally
required by, me.

	I hereby grant to such attorney-in-fact full power and authority to do and perform any and
every act and thing whatsoever requisite, necessary, or proper to be done in the exercise of any
of the rights and powers herein granted, as fully to all intents and purposes as I might or could do
if personally present, with full power of substitution or revocation, hereby ratifying and
confirming all that such attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall
lawfully do or cause to be done by virtue of this power of attorney and the rights and powers
herein granted. I acknowledge that the foregoing attorney-in-fact, in serving in such capacity at
my request, is not assuming, nor is the Company assuming, any of my responsibilities to comply
with Section 16 of the Exchange Act.

	This Power of Attorney shall remain in full force and effect until I am no longer required
to file Forms 3, 4 or 5 with respect to my holdings of and transactions in securities issued by the
Company, unless earlier revoked by me in a signed writing delivered to the foregoing attorney-
in-fact.

	IN WITNESS WHEREOF, I have caused this Power of Attorney to be executed as of
September 8, 2003.

					/s/ Joe E. Davis
					Signature

					Joe E. Davis
					Printed Name

53329.1