Exhibit 99.1

 J & J Snack Foods Acquires WHOLE FRUIT Sorbet and FRUIT-A-FREEZE Frozen Fruit
                                   Bar Brands

    PENNSAUKEN, N.J.--(BUSINESS WIRE)--April 2, 2007--J & J Snack
Foods Corp. (NASDAQ:JJSF) announced today that it has acquired the
WHOLE FRUIT Sorbet and FRUIT-A-FREEZE Frozen Fruit Bar brands, along
with related assets including a manufacturing facility located in
Norwalk, CA, from a subsidiary of CoolBrands International, Inc.
(Toronto: COB.A-TO). J & J Snack Foods Corp. owns and manufactures
LUIGI'S Real Italian Ice, the #1 selling Italian ice in the world and
licenses the MINUTE MAID brand name for various frozen novelty
products.

    The acquired brands had been experiencing declining sales for
several years with sales of approximately $10 million in 2006. The
Company said that it expects sales to be less than $2 million in its
fiscal year ending September 2007, but is hopeful of rebuilding the
brands and business going forward. The products will be sold through
its food service and retail supermarket business segments.
FRUIT-A-FREEZE is a super premium fruit bar featuring chunks of fruit.
WHOLE FRUIT sorbet is sold mainly in pints and is known for its
wholesome, healthy and upscale fruit flavors.

    Gerald B. Shreiber, J & J's President and Chief Executive Officer,
commented, "These two premium brands add to our expanding portfolio of
frozen novelty products. Our goal is to improve upon their recent
performance in the retail supermarket segment as well as to expand
their presence in the food service market. In addition, the
manufacturing facility gives us a west coast plant for manufacturing
frozen novelty products that is expandable in the future which would
benefit logistics over the long term."

    J & J Snack Foods Corp.'s principal products include SUPERPRETZEL,
PRETZEL FILLERS and other soft pretzels, ICEE and ARCTIC BLAST frozen
beverages, LUIGI'S, MAMA TISH'S, SHAPE UPS, MINUTE MAID* and BARQ'S**
and CHILL*** frozen juice bars and ices, TIO PEPE'S churros, THE
FUNNEL CAKE FACTORY funnel cakes, and MRS. GOODCOOKIE, CAMDEN CREEK,
COUNTRY HOME and READI-BAKE cookies. J & J has manufacturing
facilities in Pennsauken, Bridgeport and Bellmawr, New Jersey;
Scranton, Hatfield and Chambersburg, Pennsylvania; Carrollton, Texas;
Atlanta, Georgia and Vernon, (Los Angeles) California.

    *MINUTE MAID is a registered trademark of The Coca-Cola Company.

    **BARQ'S is a registered trademark of Barq's Inc.

    ***CHILL is a registered trademark of Wells Dairy, Inc.

    CONTACT: J & J Snack Foods Corp.
             Dennis G. Moore, 856-665-9533, x 268