10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended November 30, 2013

___ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________to________

Commission file number: 0-14749

Rocky Mountain Chocolate Factory, Inc.

(Exact name of registrant as specified in its charter)

Colorado	84-0910696
(State of incorporation)	(I.R.S. Employer Identification No.)

265 Turner Drive, Durango, CO 81303

(Address of principal executive offices, including zip code)

(970) 259-0554

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes    X     No ____

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes    X     No ___

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer	Accelerated filer
Non-accelerated filer	Smaller reporting company	X

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ____ No    X   

On January 1, 2014, the registrant had outstanding 6,115,860 shares of its common stock, $.03 par value.

1

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARY

 FORM 10-Q

TABLE OF CONTENTS

PART I.	FINANCIAL INFORMATION	3
ITEM 1.	FINANCIAL STATEMENTS	3
CONSOLIDATED STATEMENTS OF OPERATIONS		3
CONSOLIDATED BALANCE SHEETS		4
CONSOLIDATED STATEMENTS OF CASH FLOWS		5
NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS		6
ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	12
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	21
ITEM 4.	CONTROLS AND PROCEDURES	21
PART II.	OTHER INFORMATION	23
ITEM 1.	LEGAL PROCEEDINGS	23
ITEM 1A.	RISK FACTORS	23
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	23
ITEM 3.	DEFAULTS UPON SENIOR SECURITIES	23
ITEM 4.	MINE SAFETY DISCLOSURES	23
ITEM 5.	OTHER INFORMATION	23
ITEM 6.	EXHIBITS	23
SIGNATURE		24

2

PART I.     FINANCIAL INFORMATION

Item 1.       Financial Statements

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF OPERATIONS

(unaudited)

	Three Months Ended November 30,						Nine Months Ended November 30,
	2013			2012			2013		2012
Revenues
Sales	$	7,801,296		$	7,327,659		$	22,666,134	$	21,648,429
Franchise and royalty fees		1,478,698			1,308,145			5,454,883		4,375,405
Total revenues		9,279,994			8,635,804			28,121,017		26,023,834
Costs and Expenses
Cost of sales, exclusive of depreciation and amortization expense of $72,102, $68,388, $214,425 and $206,953, respectively		5,061,615			4,769,166			13,789,705		13,460,977
Franchise costs		510,145			457,558			1,508,604		1,560,078
Sales and marketing		555,833			447,887			1,523,991		1,317,874
General and administrative		1,146,214			847,862			3,625,033		2,389,700
Retail operating		803,338			743,805			2,588,313		2,568,078
Depreciation and amortization		198,466			224,044			670,219		691,590
Impairment loss – Aspen Leaf Yogurt long-lived assets		-			1,978,216			-		1,978,216
Total costs and expenses		8,275,611			9,468,538			23,705,865		23,966,513
Income (Loss) from Operations		1,004,383			(832,734	)		4,415,152		2,057,321
Interest Income		16,702			10,368			43,690		33,149
Income (Loss) Before Income Taxes		1,021,085			(822,366	)		4,458,842		2,090,470
Income Tax Provision (Benefit)		406,886			(312,882	)		1,501,608		708,843
Consolidated Net Income (Loss)	$	614,199		$	(509,484	)	$	2,957,234	$	1,381,627
Less: Net (loss) income attributable to non-controlling interest		(84,975	)		-			50,969		-
Net income (loss) attributable to RMCF	$	699,174		$	(509,484	)	$	2,906,265	$	1,381,627
Basic Earnings (Loss) per Common Share	$	.11		$	(.08	)	$	.48	$	.23
Diluted Earnings (Loss) per Common Share	$	.11		$	(.08	)	$	.45	$	.22
Weighted Average Common Shares Outstanding		6,115,860			6,050,279			6,094,529		6,085,057
Dilutive Effect of Stock Options		364,692			130,577			329,927		145,731
Weighted Average Common Shares Outstanding, Assuming Dilution		6,480,552			6,180,856			6,424,456		6,230,788

The accompanying notes are an integral part of these consolidated financial statements.

3

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARY

CONSOLIDATED BALANCE SHEETS

	November 30,		February 28,
	2013		2013
	(unaudited)
Assets
Current Assets
Cash and cash equivalents	$	3,407,316	$	5,321,696
Accounts receivable, less allowance for doubtful accounts of $694,463 and $507,806, respectively		4,447,414		3,916,320
Notes receivable, current portion, less current portion of the valuation allowance of $32,882 and $10,382, respectively		455,679		197,078
Refundable income taxes		240,620		-
Inventories, less reserve for slow moving inventory of $209,196 and $253,148, respectively		4,677,494		4,221,036
Deferred income taxes		677,209		628,633
Other		467,752		259,170
Total current assets		14,373,484		14,543,933
Property and Equipment, Net		7,251,058		6,777,143
Other Assets
Notes receivable, less current portion and valuation allowance of $37,400 and $37,400, respectively		533,317		469,362
Goodwill, net		1,050,284		1,046,944
Franchise rights		800,000		800,000
Intangible assets, net		14,659		635
Other		219,398		195,928
Total other assets		2,617,658		2,512,869
Total assets	$	24,242,200	$	23,833,945
Liabilities and Stockholders’ Equity
Current Liabilities
Accounts payable	$	1,401,157	$	1,998,897
Accrued salaries and wages		618,077		1,184,739
Other accrued expenses		1,204,872		1,294,487
Dividend payable		672,745		667,532
Deferred income		442,986		417,484
Total current liabilities		4,339,837		5,563,139
Deferred Income Taxes		934,573		881,694
Commitments and Contingencies
Stockholders’ Equity
Preferred stock, $.10 par value; 250,000 authorized; -0- shares issued and outstanding
Series A Junior Participating Preferred Stock, authorized 50,000 shares		-		-
Undesignated series, authorized 200,000 shares		-		-
Common stock, $.03 par value, 100,000,000 shares authorized, 6,115,860 and 6,068,470 issued and outstanding, respectively		183,476		182,054
Additional paid-in capital		8,076,794		7,559,442
Retained earnings		9,534,037		8,642,093
Non-controlling interest in equity of subsidiary		1,173,483		1,005,523
Total stockholders’ equity		18,967,790		17,389,112
Total liabilities and stockholders’ equity	$	24,242,200	$	23,833,945

The accompanying notes are an integral part of these consolidated financial statements.

4

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)

	Nine Months Ended
	November 30,
	2013			2012
Cash Flows From Operating activities
Net income	$	2,906,265		$	1,381,627
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		670,219			691,590
Impairment loss – Aspen Leaf Yogurt long-lived assets		-			1,978,216
Provision for loss on accounts and notes receivable		212,400			245,000
Provision for obsolete inventory		32,936			45,000
Asset impairment and store closure losses		-			(17,000	)
Gain on sale or acquisition of property and equipment		(907	)		(24,957	)
Expense recorded for stock compensation		435,126			324,767
Deferred income taxes		4,303			(322,344	)
Changes in operating assets and liabilities:
Accounts receivable		(613,566	)		(656,248	)
Inventories		(36,687	)		9,150
Other current assets		(211,981	)		(57,608	)
Accounts payable		(1,050,447	)		(542,793	)
Accrued liabilities		(896,897	)		(134,605	)
Deferred income		25,502			(16,070	)
Net cash provided by operating activities		1,476,266			2,903,725
Cash Flows From Investing Activities
Addition to notes receivable		(684,098	)		(36,215	)
Proceeds received on notes receivable		231,614			169,279
Proceeds from sale or distribution of assets		2,600			669,300
Purchases of property and equipment		(1,112,431	)		(691,493	)
Increase in other assets		97,129			(5,672	)
Net cash provided by (used in) investing activities		(1,465,186	)		105,199
Cash Flows From Financing Activities
Repurchase of common stock		-			(1,715,352	)
Issuance of common stock		14,816			22,224
Tax benefit of stock awards		68,832			52,042
Dividends paid		(2,009,108	)		(1,957,500	)
Net cash used in financing activities		(1,925,460	)		(3,598,586	)
Net Decrease in Cash and Cash Equivalents		(1,914,380	)		(589,662	)
Cash and Cash Equivalents, Beginning of Period		5,321,696			4,125,444
Cash and Cash Equivalents, End of Period	$	3,407,316		$	3,535,782

The accompanying notes are an integral part of these consolidated financial statements.

5

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARY

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 – NATURE OF OPERATIONS AND BASIS OF PRESENTATION

Nature of Operations

The accompanying consolidated financial statements include the accounts of Rocky Mountain Chocolate Factory, Inc., its wholly-owned subsidiary, Aspen Leaf Yogurt, LLC and its majority-owned subsidiary, U-Swirl, Inc. (collectively, the “Company”). All intercompany balances and transactions have been eliminated in consolidation.

Rocky Mountain Chocolate Factory, Inc. (“RMCF”) is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada, Japan, South Korea and the United Arab Emirates. RMCF manufactures an extensive line of premium chocolate candies and other confectionery products.

Aspen Leaf Yogurt, LLC (“ALY”) was incorporated in the state of Colorado as Aspen Leaf Yogurt, Inc. on September 30, 2010 and organized through conversion as Aspen Leaf Yogurt, LLC on October 14, 2010. ALY was a franchisor and retail operator of self-serve frozen yogurt retail locations until the sale of substantially all of its assets in January 2013. ALY has ceased to operate any Company-owned Aspen Leaf Yogurt locations, or sell and support franchise locations.

On January 14, 2013, Ulysses Asset Acquisition, LLC (“Newco”), a wholly-owned subsidiary of the Company formed in the State of Colorado on January 2, 2013, entered into an agreement to acquire substantially all of the franchise rights of YHI, Inc. and Yogurtini International, LLC (collectively, “Yogurtini”), which are the franchisors of self-serve frozen yogurt retail units branded as “Yogurtini.” In addition, on January 14, 2013, the Company entered into two agreements to sell all of its membership interests in Newco and substantially all of its assets in ALY to U-Swirl, Inc., a publicly traded company (OTCQB: SWRL), in exchange for a 60% controlling equity interest in U-Swirl, Inc. U-Swirl, Inc. is in the business of offering consumers frozen desserts such as yogurt and sorbet. U-Swirl, Inc. launched a national chain of self-serve frozen yogurt cafés called U-Swirl Frozen Yogurt and is franchising this concept. U-Swirl, Inc. has built and operates cafés owned and operated by U-Swirl, Inc. (“Company-owned”) and franchises to others the right to own and operate U-Swirl, Inc. cafés. It also franchises and operates self-serve frozen yogurt cafes under the names “Yogurtini,” “Aspen Leaf Yogurt,” and “Josie’s Frozen Yogurt.” 

In October 2013, we acquired the franchise rights to nine self-serve frozen yogurt cafés, and license agreements to two self-serve frozen yogurt cafés from Josie’s Frozen Yogurt, LLC (“Josie’s”).

The Company’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates, frozen yogurt and other confectionery products. The following table summarizes the number of stores operating under RMCF and U-Swirl, Inc. at November 30, 2013:

	Sold, Not Yet Open		Open		Total
Rocky Mountain Chocolate Factory
Company-owned stores		-		7		7
Franchise stores – Domestic stores		3		215		218
Franchise stores – Domestic kiosks		-		7		7
Franchise units – International		1		72		73
Cold Stone Creamery – co-branded		8		59		67
U-Swirl, Inc. Stores (Including Yogurtini, Josie’s and Aspen Leaf Yogurt)
Company-owned stores		-		8		8
Franchise stores – Domestic stores		5		77		82
Total		17		445		462

Basis of Presentation

The accompanying financial statements have been prepared by the Company, without audit, and reflect all adjustments which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial reporting and Securities and Exchange Commission regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, the financial statements reflect all adjustments (of a normal and recurring nature) which are necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. The results of operations for the three and nine months ended November 30, 2013 are not necessarily indicative of the results to be expected for the entire fiscal year.

6

These financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the fiscal year ended February 28, 2013.

Subsequent Events

On January 17, 2014 U-Swirl, Inc., our majority-owned subsidiary, acquired the franchise rights and certain operating assets of CherryBerry Enterprises, LLC, including affiliates, and Yogli Mogli, LLC, including affiliates.  CherryBerry Enterprises, LLC franchises and operates 156 self-serve frozen yogurt cafés in 25 states, Canada, Pakistan, and Turkey.  CherryBerry Enterprises, LLC and certain affiliates, including one Company-owned café, were acquired for approximately $4.25 million in cash and 4 million shares of U-Swirl common stock.  Yogli Mogli, LLC, franchises 22 self-serve frozen yogurt cafés and operates four company-owned cafés.  Yogli Mogli, LLC and certain affiliates, including four Company-owned cafés were acquired for $2.15 million in cash and $200,000 in U-Swirl common stock.  The acquisitions by U-Swirl, Inc. were funded through a $7.75 million convertible note with Rocky Mountain Chocolate Factory, Inc.  As of January 21, 2014 U-Swirl, Inc. has 267 café locations, including 13 Company-owned cafés, 251 domestic franchise cafés and three international cafés. 

Stock-Based Compensation

At November 30, 2013, the Company had stock-based compensation plans for employees and non-employee directors which authorized the granting of stock awards, including stock options and restricted stock units.

The Company recognized $166,664 and $435,126 of Rocky Mountain Chocolate Factory, Inc. stock-based compensation expense during the three and nine month periods ended November 30, 2013, respectively, compared to $94,867 and $324,767, during the three and nine month periods ended November 30, 2012, respectively. Compensation costs related to stock-based compensation are generally amortized over the vesting period.

The following table summarizes stock option transactions for common stock during the nine months ended November 30, 2013 and November 30, 2012:

	Nine Months Ended
	November 30,
	2013			2012
Outstanding stock options as of February 28 or 29:		270,945			307,088
Granted		-			-
Exercised		(2,000	)		(3,000	)
Cancelled/forfeited		(88,725	)		(14,952	)
Outstanding stock options as of November 30:		180,220			289,136
Weighted average exercise price	$	7.93		$	10.67
Weighted average remaining contractual term (in years)		0.67			2.07

There were no options granted during the nine months ended November 30, 2013 or November 30, 2012.

The following table summarizes non-vested restricted stock unit transactions for common stock during the nine months ended November 30, 2013 and November 30, 2012:

	Nine Months Ended
	November 30,
	2013			2012
Outstanding non-vested restricted stock units as of February 28 or 29:		57,030			101,980
Granted		280,900			-
Vested		(41,390	)		(44,190	)
Cancelled/forfeited		(1,500	)		(560	)
Outstanding non-vested restricted stock units as of November 30:		295,040			57,230
Weighted average grant date fair value	$	12.09		$	9.22
Weighted average remaining vesting period (in years)		5.24			1.38

7

During the nine months ended November 30, 2013, the Company issued 4,000 fully-vested, unrestricted shares of stock to non-employee directors compared with 4,000 fully-vested, unrestricted shares of stock to non-employee directors in the nine months ended November 30, 2012. There were no unrestricted shares issued during the three-month periods ended November 30, 2013 or November 30, 2012. In connection with these non-employee director stock issuances, the Company recognized $48,400 and $37,200 of stock-based compensation expense during the nine-month periods ended November 30, 2013 and 2012, respectively.

During the three and nine month periods ended November 30, 2013, the Company recognized $166,664 and $386,726, respectively, of stock-based compensation expense related to non-vested, non-forfeited restricted stock unit grants. The restricted stock unit grants generally vest between 17% and 20% annually over a period of five to six years. During the nine months ended November 30, 2013, 41,390 restricted stock units vested and were issued as common stock. Total unrecognized compensation expense of non-vested, non-forfeited shares granted as of November 30, 2013 was $3,314,703, which is expected to be recognized over the remaining weighted-average period of 5.24 years.

The Company recognized $11,987 and $53,512 of U-Swirl, Inc. stock-based compensation expense during the three and nine month periods ended November 30, 2013, respectively. No amount of U-Swirl, Inc. stock-based compensation expense was recognized during the three and nine month periods ended November 30, 2012, respectively, because the results of U-Swirl, Inc. were not consolidated within our results for that period. Compensation costs related to stock-based compensation are generally amortized over the vesting period.

NOTE 2 - EARNINGS PER SHARE

Basic earnings per share is calculated using the weighted average number of common shares outstanding. Diluted earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. For the three months ended November 30, 2013 and 2012, 12,936 and 101,661 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive. For the nine months ended November 30, 2013 and 2012, 42,511 and 102,853 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive.

NOTE 3 – INVENTORIES

Inventories consist of the following:

	November 30, 2013			February 28, 2013
Ingredients and supplies	$	2,675,075		$	2,531,559
Finished candy		2,136,308			1,844,114
U-Swirl, Inc. food and packaging		75,307			98,511
Less reserve for slow moving inventory		(209,196	)		(253,148	)
Total inventories	$	4,677,494		$	4,221,036

8

NOTE 4 - PROPERTY AND EQUIPMENT, NET

Property and equipment consists of the following:

	November 30, 2013		February 28, 2013
Land	$	513,618	$	513,618
Building		4,777,476		4,764,005
Machinery and equipment		9,815,703		8,864,126
Furniture and fixtures		1,078,231		1,024,261
Leasehold improvements		1,911,711		1,930,991
Transportation equipment		394,508		392,755
	$	18,491,247	$	17,489,756
Less accumulated depreciation		11,240,189		10,712,613
Property and equipment, net	$	7,251,058	$	6,777,143

NOTE 5 - STOCKHOLDERS’ EQUITY

Stock Repurchases

On February 19, 2008, the Company announced the plan to purchase up to $3.0 million of its common stock in the open market or in private transactions, whenever deemed appropriate by management. Between May 1, 2012 and May 31, 2012, the Company repurchased 33,800 shares under the plan at an average price of $10.73 per share. Between June 1, 2012 and June 30, 2012, the Company repurchased 129,500 shares under the plan at an average price of $10.45 per share. There were no repurchases of common stock during the three and nine months ended November 30, 2013.

Cash Dividend

The Company paid a quarterly cash dividend of $0.11 per share of common stock on March 15, 2013 to shareholders of record on March 1, 2013. The Company paid a quarterly cash dividend of $0.11 per share of common stock on June 14, 2013 to shareholders of record June 4, 2013. The Company paid a quarterly cash dividend of $0.11 per share of common stock on September 13, 2013 to shareholders of record September 3, 2013. The Company declared a quarterly cash dividend of $0.11 per share of common stock on November 12, 2013 payable on December 13, 2013 to shareholders of record on November 29, 2013.

Future declaration of dividends will depend on, among other things, the Company's results of operations, capital requirements, financial condition and on such other factors as the Company's Board of Directors may in its discretion consider relevant and in the best long term interest of the shareholders.

NOTE 6 – SUPPLEMENTAL CASH FLOW INFORMATION

	Nine Months Ended
	November 30,
	2013			2012
Cash paid (received) for:
Interest	$	(34,637	)	$	(33,659	)
Income taxes		2,090,170			979,145
Non-Cash Operating Activities Accrued Inventory		452,707			326,401
Non-Cash Financing Activities Dividend Payable	$	672,745		$	665,531

9

NOTE 7 - OPERATING SEGMENTS

The Company classifies its business interests into five reportable segments: Franchising, Manufacturing, Rocky Mountain Chocolate Factory Retail Stores, U-Swirl, Inc. operations and Other. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1 to these financial statements and Note 1 to the Company’s financial statements included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 28, 2013. The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution and marketing functions, as well as common information systems and corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:

Three Months Ended November 30, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.			Other			Total
Total revenues	$	1,181,577	$	7,128,169		$	436,755		$	1,039,498		$	-		$	9,785,999
Intersegment revenues		-		(506,005	)		-			-			-			(506,005	)
Revenue from external customers		1,181,577		6,622,164			436,755			1,039,498			-			9,279,994
Segment profit (loss)		351,215		1,850,702			(124,432	)		(197,616	)		(858,784	)		1,021,085
Total assets		1,091,984		12,345,986			1,327,840			3,586,150			5,890,240			24,242,200
Capital expenditures		30,430		590,234			(16,483	)		74,118			26,077			704,376
Total depreciation & amortization	$	9,534	$	74,338		$	14,698		$	61,318		$	38,578		$	198,466

Three Months Ended November 30, 2012	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	1,308,146	$	6,799,847		$	1,089,431		$	-	$	-		$	9,197,424
Intersegment revenues		-		(561,619	)		-			-		-			(561,619	)
Revenue from external customers		1,308,146		6,238,228			1,089,431			-		-			8,635,805
Segment profit (loss)		503,380		1,727,587			(2,131,270	)		-		(922,062	)		(822,365	)
Total assets		1,316,002		11,499,337			2,422,986			-		5,541,326			20,779,651
Capital expenditures		-		85,058			12,357			-		76,665			174,080
Total depreciation & amortization	$	9,067	$	73,012		$	103,255		$	-	$	38,710		$	224,044

Nine Months Ended November 30, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	4,379,618	$	19,085,028		$	1,588,282		$	4,449,364	$	-		$	29,502,292
Intersegment revenues		-		(1,381,275	)		-			-		-			(1,381,275	)
Revenue from external customers		4,379,618		17,703,753			1,588,282			4,449,364		-			28,121,017
Segment profit (loss)		1,956,513		5,160,089			(150,823	)		130,255		(2,637,190	)		4,458,844
Total assets		1,091,984		12,345,986			1,327,840			3,586,150		5,890,240			24,242,200
Capital expenditures		45,959		786,343			295			137,868		141,965			1,112,430
Total depreciation & amortization	$	27,432	$	219,730		$	44,093		$	272,266	$	106,698		$	670,219

Nine Months Ended November 30, 2012	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	4,375,405	$	18,836,774		$	4,426,780		$	-	$	-		$	27,638,959
Intersegment revenues		-		(1,615,125	)		-			-		-			(1,615,125	)
Revenue from external customers		4,375,405		17,221,649			4,426,780			-		-			26,023,834
Segment profit (loss)		1,800,330		4,890,384			(2,053,806	)		-		(2,546,438	)		3,948,945
Total assets		1,316,002		11,499,337			2,422,986			-		5,541,326			20,779,651
Capital expenditures		24,007		255,313			254,103			-		158,070			1,861,708
Total depreciation & amortization	$	30,160	$	217,189		$	329,083		$	-	$	115,158		$	691,590

Revenue from one customer of the Company’s Manufacturing segment represented approximately $2.6 million, or 9.2 percent, of the Company’s revenues from external customers during the nine months ended November 30, 2013 compared to $2.5 million, or 9.6 percent of the Company’s revenues from external customers during the nine months ended November 30, 2012.

10

NOTE 8 – GOODWILL AND INTANGIBLE ASSETS

Intangible assets consist of the following:

				November 30, 2013				February 28, 2013
	Amortization Period (years)			Gross Carrying Value		Accumulated Amortization		Gross Carrying Value		Accumulated Amortization
Intangible assets subject to amortization
Store design		10		$	220,777	$	206,118	$	205,777	$	205,142
Packaging licenses	3	-	5		120,830		120,830		120,830		120,830
Packaging design		10			430,973		430,973		430,973		430,973
Total					772,580		757,921		757,580		756,945
Intangible assets not subject to amortization
Franchising segment-
Company stores goodwill				$	1,099,328	$	267,020	$	1,099,328	$	267,020
Franchising goodwill					295,000		197,682		295,000		197,682
Manufacturing segment-Goodwill					295,000		197,682		295,000		197,682
Trademark					23,340		-		20,000		-
Total Goodwill					1,712,668		662,384		1,709,328		662,384
Franchise Rights					800,000		-		800,000		-
Total intangible assets				$	3,285,248	$	1,420,305	$	3,266,908	$	1,419,329

Amortization expense related to intangible assets totaled $977 and $6,817 during the nine months ended November 30, 2013 and 2012, respectively. As of November 30, 2013, $14,659 net intangible assets subject to amortization remained to be amortized through fiscal year 2024.

NOTE 9 – RELATED PARTY TRANSACTIONS

The Company has entered into Franchise Agreements and a Development Agreement with a member of the Company’s Board of Directors. The Director operates two ALY locations under the Franchise Agreements and the Development Agreement. As of November 30, 2013, the Company had receivables of approximately $700 due from the Director associated with the director’s ownership and operation of the two current ALY locations.

U-Swirl, Inc. was owed $10,629 and $8,597 as of November 30, 2013 and February 28, 2013, respectively, from a U-Swirl franchise that is owned and operated by the grandchildren of the Company’s Chief Marketing Officer. The corporate secretary and treasurer of the franchise is also the Company’s corporate secretary.

As of November 30, 2013 and February 28, 2013, U-Swirl, Inc. had deferred revenue of $30,000 and $30,000, respectively, from an area developer in which the Company’s Chief Executive Officer and Chief Operating Officer have a minority interest.

NOTE 10 – IMPAIRMENT OF LONG-LIVED ASSETS

During the three months ended November 30, 2012, the Company began an initiative to sell substantially all long lived assets associated with continued operation of Aspen Leaf Yogurt Company-owned locations. This initiative caused the Company to perform an evaluation of the assets’ fair value. An impairment loss for ALY operations was recognized in the amount of $1,978,216 for certain long-lived assets related to all ALY Company-owned locations. The Company reviewed the machinery and equipment, furniture and fixtures, and leasehold improvements associated with each Company-owned ALY location, as well as ALY long-lived assets not allocated to a specific location. Current and historical operating and cash flow losses indicate that recorded asset values for these stores are not fully recoverable. Assets with net book value of $2,893,549 were reduced to their estimated fair value based on prices of similar assets or estimated present value of future net cash flows expected to be generated from the assets.

The impairment of long-lived assets was recorded to the following segments:

Retail segment	$	1,929,453
Other segment		48,763
Total impairment provision	$	1,978,216

11

NOTE 11 – COMPANY OWNED STORE CLOSURES

In November 2013 the Company closed four under performing Company-owned Aspen Leaf Yogurt Cafés. The operation of these locations was transferred to U-Swirl, Inc. in January 2013 as a part of the transaction to acquire a controlling interest in U-Swirl, Inc. These assets were transferred in exchange for $400,000 in non-recourse promissory notes.

During the three months ended November 30, 2012 the Company recorded an impairment charge for certain long-lived assets associated with the continued operation of Aspen Leaf Yogurt locations; see Note 10 to these financial statements. The impairment loss recorded in the three months ended November 30, 2012 considered the value of assets associated with these closures and during that period the assets were reduced to their estimated fair value at that time.

The Company has performed a subsequent review of the fair value of these assets and has determined that no further impairment is necessary. These assets will be utilized in Company-owned U-Swirl, Inc. locations, or sold to prospective U-Swirl, Inc. franchisees. The Company will continue to evaluate the fair value of these assets.

Item 2.     Management’s Discussion and Analysis of Financial Condition and Results of Operations

Cautionary Note Regarding Forward-Looking Statements

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the unaudited financial statements and related notes of the Company included elsewhere in this report. The statements included in this report other than statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and include statements regarding our cash flow, dividends, operating income and future growth. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as "will," "believe," "expect," "anticipate," "estimate," "potential," or similar expressions. Factors which could cause results to differ include, but are not limited to: changes in the confectionery business environment, seasonality, consumer interest in our products, general economic conditions, the success of U-Swirl, Inc. and our self-serve frozen yogurt growth strategy generally, receptiveness of our products internationally, consumer trends, costs and availability of raw materials, competition, the success of our co-branding strategy and the effect of government regulations. Government regulations which we and our franchisees either are or may be subject to and which could cause results to differ from forward-looking statements include, but are not limited to: local, state and federal laws regarding health, sanitation, safety, building and fire codes, franchising, employment, manufacturing, packaging and distribution of food products and motor carriers. For a detailed discussion of the risks and uncertainties that may cause our actual results to differ from the forward-looking statements contained herein, please see the “Risk Factors” contained in our Annual Report on Form 10-K for the fiscal year ended February 28, 2013 which can be viewed at the SEC’s website at www.sec.gov or through our website at www.rmcf.com. These forward-looking statements apply only as of the date of this report. Readers are cautioned not to place undue reliance on the forward-looking statements in this Quarterly Report on Form 10-Q. Except as required by law, we are not obligated to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this report or those that might reflect the occurrence of unanticipated events.

Overview

We are a product-based international franchisor, confectionery manufacturer and retail operator. Our revenues and profitability are derived principally from our franchised system of retail stores that feature chocolate, frozen yogurt, and other confectionery products. We also sell our candy in selected locations outside our system of retail stores to build brand awareness. We own and operate fifteen retail units as a laboratory to test marketing, design and operational initiatives.

12

The most important factors in continued growth in our earnings are ongoing unit growth, increased same-store sales and increased same-store pounds purchased from the factory. Historically, unit growth has more than offset decreases in same-store sales and same-store pounds purchased.

Our ability to successfully achieve expansion of our franchise systems depends on many factors not within our control, including the availability of suitable sites for new store establishment, the availability of adequate financing options and the availability of qualified franchisees to support such expansion.

Efforts to reverse the decline in same-store pounds purchased from the factory by franchised stores and to increase total factory sales depend on many factors, including new store openings, same-store sales, and the receptivity of our franchise system to our product introductions and promotional programs.

In January 2013, Ulysses Asset Acquisition, LLC (“Newco”), a wholly-owned subsidiary of the Company formed in the State of Colorado on January 2, 2013, entered into an agreement to acquire substantially all of the assets of YHI, Inc. and Yogurtini International, LLC (collectively, “Yogurtini”), which are the franchisors of self-serve frozen yogurt retail units branded as “Yogurtini.” In addition, we entered into two agreements to sell all of our membership interests in Newco and substantially all of our assets in Aspen Leaf Yogurt, LLC to U-Swirl, Inc., a publicly traded company (QTCQB: SWRL), in exchange for a 60% controlling equity interest in U-Swirl, Inc. Upon completion of these transactions, we ceased to operate any Company-owned Aspen Leaf Yogurt locations or sell and support franchise locations. We believe that the acquisition of 60% controlling interest in U-Swirl, Inc. will provide us with the ability to reverse operating losses incurred in prior fiscal years by the development and operation of Aspen Leaf Yogurt, LLC and provide an opportunity to continue to expand our presence in the self-serve frozen yogurt industry. Our ability to execute on this strategy is dependant upon continued expansion of the franchise network of U-Swirl, Inc. and the success of their franchisees. We have included U-Swirl Inc.’s performance into Management’s Discussion and Analysis of Financial Condition and Results of Operations.

In March 2013, we entered into a License Agreement covering the Kingdom of Saudi Arabia. Under the terms of the agreement, the licensee agreed to open and begin operating four (4) Rocky Mountain Chocolate Factory stores within 30 months following the execution of the agreement. The licensee has also been granted a 30-month option to convert its initial License Agreement into a Master License Agreement covering the entire country of Saudi Arabia. If the licensee chooses to exercise the option prior to its expiration date, the licensee (or through third-party franchisees) will acquire the right to develop an additional six (6) Rocky Mountain Chocolate Factory stores in the Kingdom of Saudi Arabia. No locations were opened under the License Agreement as of December 31, 2013.

In March 2013, we entered into a License Agreement covering South Korea. Under the terms of the agreement, the licensee agreed to open five (5) Rocky Mountain Chocolate Factory stores within 30 months following the execution of the agreement. The first Rocky Mountain Chocolate Factory store was opened in Seoul, South Korea in May 2013. The licensee has also been granted a 30-month option to convert its initial License Agreement into a Master License Agreement covering the entire country of South Korea. If the licensee chooses to exercise the option prior to its expiration date, the licensee (or through third-party franchisees) will acquire the right to develop not less than 30 Rocky Mountain Chocolate Factory stores, inclusive of the five (5) stores developed under the terms of the initial License Agreement. As of December 31, 2013, five locations were operating under the License Agreement.

Results of Operations

Three Months Ended November 30, 2013 Compared to the Three Months Ended November 30, 2012

Basic earnings per share improved from a loss of $.08 per share in the three months ended November 30, 2012 to earnings of $.11 per share in the three months ended November 30, 2013. Revenues increased 7.5% from $8.6 million in the three months ended November 30, 2012 to $9.3 million in the three months ended November 30, 2013. Operating income improved from a loss of $833,000 in the three months ended November 30, 2012 to operating income of $1,004,000 in the three months ended November 30, 2013. Net income improved from a net loss of $509,000 in the three months ended November 30, 2012 to a net income of $699,000 in the three months ended November 30, 2013. The improvement in operating income and net income for the three months ended November 30, 2013 compared to November 30, 2012 was due primarily to an impairment loss for ALY operations being recognized in the amount of $1.98 million for long-lived assets related to eight underperforming Company-owned stores during the three months ended November 30, 2012.

13

During the three months ended November 30, 2012, the Company began an initiative to sell substantially all long lived assets associated with continued operation of Aspen Leaf Yogurt Company-owned locations. This initiative caused the Company to perform an evaluation of the assets’ fair value. An impairment loss for ALY operations was recognized in the amount of $1,978,216 for certain long-lived assets related to all ALY Company-owned locations.

Revenues	Three Months Ended
	November 30,				$			%
($’s in thousands)	2013		2012		Change			Change
Factory sales	$	6,622.1	$	6,323.4	$	298.7			4.7	%
Retail sales		1,179.2		1,004.3		174.9			17.4	%
Franchise fees		52.7		88.4		( 35.7	)		(40.4	%)
Royalty and Marketing fees		1,426.0		1,219.7		206.3			16.9	%
Total	$	9,280.0	$	8,635.8	$	644.2			7.5	%

Factory Sales

The increase in factory sales during the three months ended November 30, 2013 compared to the three months ended November 30, 2012 was primarily due to a 31.8% increase in shipments to customers outside our system of franchised retail locations and an increase in sales to international and co-branded locations. These increases were partially offset by a 4.9% decrease in same-store pounds purchased by our network of franchised stores. We believe the decline in same store pounds purchased was largely the result of the lower number of retail shopping days following the Thanksgiving holiday in the three months ended November 30, 2013 compared to the three months ended November 30, 2012 and the resulting shift of certain orders into the subsequent quarter.

Retail Sales

The increase in retail sales for the three months ended November 30, 2013 compared with the three months ended November 30, 2012 was primarily due to changes in units in operation, resulting from the acquisition of a majority ownership in U-Swirl, Inc. in January 2013. The increase was partially offset by a 7.6% decrease in same store sales at Company-owned stores in the three months ended November 30, 2013 compared to the three months ended November 30, 2012.

Royalties, Marketing Fees and Franchise Fees

The increase in royalties and marketing fees from the three months ended November 30, 2012 to the three months ended November 30, 2013 resulted from a 23.7% increase in domestic franchise stores in operation from the three months ended November 30, 2012 to the three months ended November 30, 2013, primarily as a result of our acquisition of a majority ownership position in U-Swirl, Inc. and accordingly, the U-Swirl franchise system. This increase was partially offset by a 5.1% decrease in the number of domestic Rocky Mountain Chocolate Factory franchises in operation. The average number of domestic Rocky Mountain Chocolate Factory franchise stores in operation decreased from 235 in the three months ended November 30, 2012 to 223 during the three months ended November 30, 2013. This decrease is the result of domestic store closures exceeding domestic store openings. Franchise fee revenues decreased as a result of a decrease in the number of domestic franchise store openings from five in the three months ended November 30, 2012 to two openings in the three months ended November 30, 2013.

U-Swirl, Inc. Café Sales, Royalties, Marketing Fees and Franchise Fees

During the three months ended November 30, 2013, U-Swirl, Inc. revenue totaled $1,039,500 compared with no amount of U-Swirl, Inc. revenue consolidated within our results for the three months ended November 30, 2012. We began consolidation of U-Swirl, Inc. results when we acquired a majority ownership interest in January 2013.

14

Costs and Expenses	Three Months Ended
	November 30,				$		%
($’s in thousands)	2013		2012		Change		Change
Cost of sales – factory adjusted	$	4,582.1	$	4,348.9	$	233.2		5.4	%
Cost of sales - retail		479.5		420.3		59.2		14.1	%
Franchise costs		510.1		457.6		52.5		11.5	%
Sales and marketing		555.8		447.9		107.9		24.1	%
General and administrative		1,146.2		847.9		298.3		35.2	%
Retail operating		803.4		743.8		59.6		8.0	%
Total	$	8,077.1	$	7,266.4	$	810.7		11.2	%

Adjusted Gross Margin	Three Months Ended
	November 30,				$		%
($’s in thousands)	2013		2012		Change		Change
Factory adjusted gross margin	$	2,040.0	$	1,974.5	$	65.5		3.3	%
Retail		699.7		584.0		115.7		19.8	%
Total	$	2,739.7	$	2,558.5	$	181.2		7.1	%

Adjusted Gross Margin	Three Months Ended
	November 30,						%			%
	2013			2012			Change			Change
(Percent)
Factory adjusted gross margin		30.8	%		31.2	%		(0.4	%)		(1.3	%)
Retail		59.3	%		58.1	%		1.2	%		2.1	%
Total		35.1	%		34.9	%		0.2	%		0.6	%

Adjusted gross margin, a non-GAAP measure, is equal to the sum of our factory adjusted gross margin plus our retail gross margin calculated in accordance with GAAP. Factory adjusted gross margin is equal to factory gross margin minus depreciation and amortization expense. We believe adjusted gross margin and factory adjusted gross margin are helpful in understanding our past performance as a supplement to gross margin and other performance measures calculated in conformity with accounting principles generally accepted in the United States ("GAAP"). We believe that adjusted gross margin and factory adjusted gross margin are useful to investors because they provide a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin and factory adjusted gross margin rather than gross margin and factory gross margin to make incremental pricing decisions. Adjusted gross margin and factory adjusted gross margin have limitations as an analytical tool because they exclude the impact of depreciation and amortization expense and you should not consider them in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we use adjusted gross margin and factory adjusted gross margin as measures of performance only in conjunction with GAAP measures of performance such as gross margin and factory gross margin. The following table provides a reconciliation of factory adjusted gross margin to factory gross margin, the most comparable performance measure under GAAP:

	Three Months Ended
	November 30,
($’s in thousands)	2013		2012
Factory adjusted gross margin	$	2,040.0	$	1,974.5
Less: Depreciation and Amortization		73.8		72.1
Factory GAAP gross margin	$	1,966.2	$	1,902.4

Cost of Sales and Gross Margin

Factory adjusted gross margins decreased 40 basis points in the three months ended November 30, 2013 compared to the three months ended November 30, 2012 due to an increase in the average selling price of products to domestic franchise units being more than offset by increases in the costs of certain materials. The increase in Company-owned store margin is due primarily to an increase in U-Swirl stores in operation and the associated higher margins.

Franchise Costs

Franchise costs increased 11.5% from the three months ended November 30, 2012 compared to the three months ended November 30, 2013. This increase was primarily due to increased franchise costs from the consolidation of U-Swirl, Inc. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs decreased to 34.5% in the three months ended November 30, 2013 from 35.0% in the three months ended November 30, 2012. This decrease as a percentage of royalty, marketing and franchise fees is primarily a result of a 13.0% increase in total royalty and marketing fees and franchise fee revenue.

15

Sales and Marketing

The increase in sales and marketing costs for the three months ended November 30, 2013 compared to the three months ended November 30, 2012 is primarily due to an increase in marketing costs associated with U-Swirl, Inc. franchise locations and increased marketing-related compensation costs.

General and Administrative

The increase in general and administrative costs for the three months ended November 30, 2013 compared to the three months ended November 30, 2012 is due primarily to the consolidation of U-Swirl, Inc.’s general and administrative costs and an increase in compensation related expenses. For the three months ended November 30, 2013, approximately $316,000 of U-Swirl, Inc. general and administrative costs were consolidated within our results, compared with no amount in the three months ended November 30, 2012. As a percentage of total revenues, general and administrative expenses increased to 12.4% in the three months ended November 30, 2013 compared to 9.8% in the three months ended November 30, 2012.

Retail Operating Expenses

The increase in retail operating expense was primarily due to an increase in the average number of Company-owned stores in operation. The average number of Company-owned stores in operation increased from 15 during the three months ended November 30, 2012 to 18 units in the same period of the current year. Retail operating expenses, as a percentage of retail sales, decreased from 74.1% in the three months ended November 30, 2012 to 68.1% in the same period of the current year. This decrease is primarily the result of a change in units in operation and the resulting increase in retail sales, resulting from the acquisition of a majority interest in U-Swirl, Inc.

Depreciation and Amortization

Depreciation and amortization of $198,000 in the three months ended November 30, 2013 decreased 11.6% from $224,000 incurred in the three months ended November 30, 2012 due to the closure of four Company-owned locations and the associated impact on depreciation.

Interest Income

Interest income of $16,700 realized in the three months ended November 30, 2013 represents an increase of $6,300 from the $10,400 realized in the three months ended November 30, 2012 due to an increase in notes receivable.

Income Tax Expense

Our effective income tax rate for the three months ended November 30, 2013 was 39.8%, compared to 38.0% for the three months ended November 30, 2012. The increase of 1.8% was primarily the result of the consolidation of the U-Swirl, Inc. net operating income. U-Swirl, Inc. has significant net operating loss carryovers. In accordance with section 382 of the Internal Revenue Code, deductibility of U-Swirl, Inc.’s U.S. net operating loss carryovers may be subject to annual limitation in the event of a change in control. We have performed a preliminary evaluation as to whether a change in control has taken place, and have concluded that there was a change of control with respect to the net operating losses of U-Swirl, Inc. when we acquired our 60% ownership interest in U-Swirl, Inc. in January 2013. Our effective income tax rate may increase in future periods, or for the full year as a result of estimates related to the income tax liability arising from the income before income taxes of U-Swirl, Inc.

16

Nine Months Ended November 30, 2013 Compared to the Nine Months Ended November 30, 2012

Basic earnings per share increased 108.7% from $.23 for the nine months ended November 30, 2012 to $.48 for the nine months ended November 30, 2013. Revenues increased 8.1% to $28.1 million for the nine months ended November 30, 2013 compared to $26.0 million in the nine months ended November 30, 2012. Operating income increased 113.3% from $2.1 million in the nine months ended November 30, 2012 to $4.4 million in the nine months ended November 30, 2013. Net income increased 110.4% from $1.4 million in the nine months ended November 30, 2012 to $2.9 million in the nine months ended November 30, 2013. The increase in operating income and net income for the nine months ended November 30, 2013 compared to the same period in the prior year was due primarily to an impairment loss for ALY operations being recognized during the nine months ended November 30, 2012 in the amount of $1.98 million for long-lived assets related to eight underperforming Company-owned stores.

During the nine months ended November 30, 2012, the Company began an initiative to sell substantially all long lived assets associated with continued operation of Aspen Leaf Yogurt Company-owned locations. This initiative caused the Company to perform an evaluation of the assets’ fair value. An impairment loss for ALY operations was recognized in the amount of $1,978,216 for certain long-lived assets related to all ALY Company-owned locations.

Revenues	Nine Months Ended
	November 30,				$		%
($’s in thousands)	2013		2012		Change		Change
Factory sales	$	17,703.7	$	17,485.2	$	218.5		1.2	%
Retail sales		4,962.4		4,163.2		799.2		19.2	%
Franchise fees		390.9		247.5		143.4		57.9	%
Royalty and marketing fees		5,064.0		4,127.9		936.1		22.7	%
Total	$	28,121.0	$	26,023.8	$	2,097.2		8.1	%

Factory Sales

The increase in factory sales for the nine months ended November 30, 2013 versus the nine months ended November 30, 2012 was primarily due to an increase in sales to international licensed stores and a 2.7% increase in shipments of product to customers outside our network of franchised retail stores. These increases were partially offset by a 0.1% decrease in same-store pounds purchased by franchise locations in the nine months ended November 30, 2013 compared with the same period in the prior year. The increases were also partially offset by a 5.1% decrease in the average number of domestic Rocky Mountain Chocolate Factory franchised stores in operation.

Retail Sales

The increase in retail sales was primarily due to changes in units in operation, resulting from the acquisition of a majority ownership in U-Swirl, Inc. Additionally, same store sales at Company-owned stores decreased 1.4% in the nine months ended November 30, 2013 compared to the nine months ended November 30, 2012.

Royalties, Marketing Fees and Franchise Fees

The increase in royalties and marketing fees from the nine months ended November 30, 2012 to the nine months ended November 30, 2013 resulted from a 19.4% increase in domestic franchise stores in operation from the nine months ended November 30, 2012 to the nine months ended November 30, 2013, primarily as a result of our acquisition of a majority ownership position in U-Swirl, Inc. and accordingly, the U-Swirl franchise system. This increase was partially offset by a 5.1% decrease in the number of domestic Rocky Mountain Chocolate Factory franchises in operation. The average number of domestic Rocky Mountain Chocolate Factory franchise stores in operation decreased from 237 in the nine months ended November 30, 2012 to 225 during the nine months ended November 30, 2013. This decrease is the result of domestic store closures exceeding domestic store openings. Franchise fee revenues increased primarily as a result of the license fees associated with the license agreements for the development and franchising of Rocky Mountain Chocolate Factory stores in South Korea and the Kingdom of Saudi Arabia. Same store sales at domestic Rocky Mountain Chocolate Factory locations increased 1.8% in the nine months ended November 30, 2013, compared with the nine months ended November 30, 2012.

U-Swirl, Inc. Café Sales, Royalties, Marketing Fees and Franchise Fees

During the nine months ended November 30, 2013, U-Swirl, Inc. revenue totaled $4,449,400 compared with no amount of U-Swirl, Inc. revenue consolidated within our results for the nine months ended November 30, 2012. We began consolidation of U-Swirl, Inc. results when we acquired a majority ownership interest in January 2013.

17

Costs and Expenses	Nine Months Ended
	November 30,				$			%
($’s in thousands)	2013		2012		Change			Change
Cost of sales – factory adjusted	$	12,036.8	$	11,849.7	$	187.1			1.6	%
Cost of sales - retail		1,752.9		1,611.3		141.6			8.8	%
Franchise costs		1,508.6		1,560.1		( 51.5	)		(3.3	%)
Sales and marketing		1,524.0		1,317.9		206.1			15.6	%
General and administrative		3,625.0		2,389.7		1,235.3			51.7	%
Retail operating		2,588.3		2,568.1		20.2			0.8	%
Total	$	23,035.6	$	21,296.8	$	1,738.8			8.2	%

Adjusted gross margin	Nine Months Ended
	November 30,				$		%
($’s in thousands)	2013		2012		Change		Change
Factory adjusted gross margin	$	5,666.9	$	5,635.5	$	31.4		0.6	%
Retail		3,209.5		2,551.9		657.6		25.8	%
Total	$	8,876.4	$	8,187.4	$	689.0		8.4	%

Adjusted Gross Margin	Nine Months Ended
	November 30,						%			%
	2013			2012			Change			Change
(Percent)
Factory adjusted gross margin		32.0	%		32.2	%		(0.2	%)		(0.6	%)
Retail		64.7	%		61.3	%		3.4	%		5.5	%
Total		39.2	%		37.8	%		1.4	%		3.7	%

Adjusted gross margin, a non-GAAP measure, is equal to the sum of our factory adjusted gross margin plus our retail gross margin calculated in accordance with GAAP. Factory adjusted gross margin is equal to factory gross margin minus depreciation and amortization expense. We believe adjusted gross margin and factory adjusted gross margin are helpful in understanding our past performance as a supplement to gross margin and other performance measures calculated in conformity with accounting principles generally accepted in the United States ("GAAP"). We believe that adjusted gross margin and factory adjusted gross margin are useful to investors because they provide a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin and factory adjusted gross margin rather than gross margin and factory gross margin to make incremental pricing decisions. Adjusted gross margin and factory adjusted gross margin have limitations as an analytical tool because they exclude the impact of depreciation and amortization expense and you should not consider them in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we use adjusted gross margin and factory adjusted gross margin as measures of performance only in conjunction with GAAP measures of performance such as gross margin and factory gross margin. The following table provides a reconciliation of factory adjusted gross margin to factory gross margin, the most comparable performance measure under GAAP:

	Nine Months Ended
	November 30,
($’s in thousands)	2013		2012
Factory adjusted gross margin	$	5,666.9	$	5,635.5
Less: Depreciation and Amortization		218.2		214.4
Factory GAAP gross margin	$	5,448.7	$	5,421.1

Cost of Sales and Gross Margin

Factory adjusted gross margin decreased 20 basis points during the nine months ended November 30, 2013 compared to the same period in the prior year dueto an increase in the average selling price of products to domestic franchise units being more than offset by increases in the costs of certain materials. The increase in Company-owned store margin is due primarily to an increase in U-Swirl stores in operation and associated higher margins.

18

Franchise Costs 

The decrease in franchise costs for the nine months ended November 30, 2013 compared to the nine months ended November 30, 2012 is due primarily to a decrease in franchise development costs associated with Aspen Leaf Yogurt due to the sale of the Aspen Leaf Yogurt concept to U-Swirl in January 2013, partially offset by increased franchise costs from the consolidation of U-Swirl, Inc. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs decreased to 27.7% in the nine months ended November 30, 2013 from 35.7% in the nine months ended November 30, 2012. This decrease as a percentage of royalty, marketing and franchise fees is primarily a result of a 24.7% increase in royalty, marketing and franchise fee revenue as a result of an increase in system-wide franchise stores in the nine months ended November 30, 2013 compared to the nine months ended November 30, 2012.

Sales and Marketing

The increase in sales and marketing expense for the nine months ended November 30, 2013 compared to the same period in the prior year is due primarily to increased marketing-related compensation costs and an increase in marketing costs associated with U-Swirl, Inc. franchise locations.

General and Administrative

The increase in general and administrative costs for the nine months ended November 30, 2013 compared to the nine months ended November 30, 2012 is due primarily to the consolidation of U-Swirl, Inc.’s general and administrative costs and an increase in compensation related expenses. For the nine months ended November 30, 2013, approximately $1,031,000 of U-Swirl, Inc. general and administrative costs were consolidated within our results, compared with no amount in the nine months ended November 30, 2012. As a percentage of total revenues, general and administrative expenses increased to 12.9% in the nine months ended November 30, 2013 compared to 9.2% in the nine months ended November 30, 2012.

Retail Operating Expenses

The increase in retail operating expense was primarily due to a change in the mix of Company-owned stores in operation, resulting from the acquisition of a majority interest in U-Swirl, Inc. in January 2013 and the associated operating expenses during the nine months ended November 30, 2013 compared with the nine months ended November 30, 2012. The average number of Company-owned stores in operation increased from 17 during the nine months ended November 30, 2012 to 18 units in the nine months ended November 30, 2013. Retail operating expenses, as a percentage of retail sales, decreased from 61.7% in the nine months ended November 30, 2012 to 52.2% in the nine months ended November 30, 2013. This decrease is primarily the result of a change in units in operation and the resulting increase in retail sales, resulting from the acquisition of a majority interest in U-Swirl, Inc.

Depreciation and Amortization

Depreciation and amortization of $670,000 in the nine months ended November 30, 2013 decreased 3.2% from $692,000 incurred in the nine months ended November 30, 2012 due to the closure of four Company-owned locations in November 2013.

Interest Income

Interest income of $44,000 realized in the nine months ended November 30, 2013 represents an increase of $11,000 from the $33,000 realized in the same period of the prior year due to higher balances of notes receivable.

19

Income Tax Expense

Our effective income tax rate for the nine months ended November 30, 2013 was 33.7%, compared to 33.9% for the nine months ended November 30, 2012. The decrease of 0.2% was primarily the result of the consolidation of the U-Swirl, Inc. net operating income. U-Swirl, Inc. has significant net operating loss carryovers. In accordance with section 382 of the Internal Revenue Code, deductibility of U-Swirl, Inc.’s U.S. net operating loss carryovers may be subject to annual limitation in the event of a change in control. We have performed a preliminary evaluation as to whether a change in control has taken place, and have concluded that there was a change of control with respect to the net operating losses of U-Swirl, Inc. when we acquired our 60% ownership in U-Swirl, Inc. interest in January 2013. Our effective income tax rate may increase in future periods, or for the full year as a result of estimates related to the income tax liability arising from the income before income taxes of U-Swirl, Inc.

Liquidity and Capital Resources

As of November 30, 2013, working capital was $10.0 million, compared with $9.0 million as of February 28, 2013, an increase of $1.0 million. The change in working capital was due primarily to operating results less the payment of dividends, an increase in notes receivable and the purchase of equipment.

Cash and cash equivalents decreased from $5.3 million as of February 28, 2013 to $3.4 million as of November 30, 2013 as a result of cash flows provided by operating activities being less than cash flows used by investing and financing activities. Our current ratio was 3.31 to 1 at November 30, 2013 compared to a current ratio of 2.61 to 1 at February 28, 2013. We monitor current and anticipated future levels of cash and cash equivalents in relation to anticipated operating, financing and investing requirements.

We have a $5.0 million (no amount was outstanding as of November 30, 2013) working capital line of credit collateralized by substantially all of our assets with the exception of our retail store assets. Additionally, the line of credit is subject to various financial ratio and leverage covenants. As of November 30, 2013, we were in compliance with all such covenants. The line is subject to renewal on July 31, 2014.

In January 2014, we executed a promissory note for $7.0 million in order to establish a credit facility to fund potential acquisitions. The note is guaranteed by us and is collateralized by substantially all of our assets. The note bears interest at a fixed rate of 3.750% and requires equal monthly payments of interest and principal until the note matures on January 15, 2020. Additionally, the note is subject to various financial ratio and leverage covenants. As of November 30, 2013 no amount was outstanding. As of January 21, 2014 we had drawn $6,400,000 on the note to fund the subsequent acquisition events as described herein.

We believe cash flows generated by operating activities and available financing will be sufficient to fund our operations at least through the end of fiscal 2014.

Impact of Inflation

Inflationary factors such as increases in the costs of ingredients and labor directly affect our operations. Most of our leases provide for cost-of-living adjustments and require us to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally our future lease costs for new facilities may include potentially escalating costs of real estate and construction. There is no assurance that we will be able to pass on increased costs to our customers.

We frequently enter into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit us to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract, which could help insulate us from inflation in the prices of those products during the terms of such contracts

Depreciation expense is based on the historical cost of our fixed assets, and is therefore potentially less than it would be if it were based on current replacement cost. While property and equipment acquired in prior years will ultimately have to be replaced at higher prices, it is expected that replacement will be a gradual process over many years.

20

Seasonality

We are subject to seasonal fluctuations in sales, which cause fluctuations in quarterly results of operations. Historically, the strongest sales of our confectionary products have occurred during the Christmas holiday through Mother’s Day. We believe the strongest sales of frozen yogurt products will occur during the summer months. In addition, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of our business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved in other quarters or for a full fiscal year.

Item 3.     Quantitative and Qualitative Disclosures About Market Risk

We do not engage in commodity futures trading or hedging activities and do not enter into derivative financial instrument transactions for trading or other speculative purposes. We also do not engage in transactions in foreign currencies or in interest rate swap transactions that could expose us to market risk. However, we are exposed to some commodity price and interest rate risks.

We frequently enter into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit us to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, we may benefit if prices rise during the terms of these contracts, but we may be required to pay above-market prices if prices fall and we are unable to renegotiate the terms of the contracts. As of November 30, 2013, based on future contractual obligations for chocolate products, we estimate that a 10.0% change in the price of cocoa would result in an $40,000 favorable or unfavorable price benefit resulting from our contracts.

We have a $5.0 million bank line of credit that bears interest at a variable rate. As of November 30, 2013, no amount was outstanding under the line of credit. We do not believe that we are exposed to any material interest rate risk related to this credit facility.

Item 4.     Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that are designed to ensure that material information relating to us is made known to the officers who certify as to our financial reports and to other members of senior management and the Board of Directors. These disclosure controls and procedures are designed to ensure that information required to be disclosed in our reports that are filed or submitted under the Exchange Act, are recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Management, with the participation of our CEO and CFO, has evaluated the effectiveness, as of November 30, 2013, of our disclosure controls and procedures. We acquired a 60% controlling interest in U-Swirl, Inc. in January 2013 and U-Swirl’s operations are consolidated into our unaudited financial statements included in this report.  As such, the scope of our assessment of the effectiveness of our disclosure controls and procedures did not include the internal controls over financial reporting at U-Swirl.  This exclusion is consistent with the SEC’s guidance that an assessment of a recently acquired business may be omitted from the scope of our assessment of the effectiveness of disclosure controls and procedures that are also part of internal control over financial reporting in the year of acquisition.  Based on that evaluation, our CEO and CFO have concluded that our disclosure controls and procedures were effective as of November 30, 2013.

21

Changes in Internal Control over Financial Reporting

As a result of the acquisition of U-Swirl, Inc. in January 2013, the Company is evaluating and implementing changes to processes, policies and other components of its internal control over financial reporting with respect to the consolidation of U-Swirl’s operations into the Company’s financial statements. Management continues to be engaged in substantial efforts to evaluate the effectiveness of our internal control procedures and the design of those control procedures relating to U-Swirl. Except for the activities described above, there were no changes in the Company’s internal control over financial reporting that occurred during the quarter ended November 30, 2013 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

22

PART II.     OTHER INFORMATION

Item 1.       Legal Proceedings

We are not currently involved in any material legal proceedings other than routine litigation incidental to our business.

Item 1A.    Risk Factors

In addition to the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the factors discussed in Part 1, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended February 28, 2013. There have been no material changes in our risk factors from those disclosed in our Annual Report on Form 10-K for the fiscal year ended February 28, 2013.

Item 2.       Unregistered Sales of Equity Securities and Use of Proceeds

None

Item 3.       Defaults Upon Senior Securities

None

Item 4.       Mine Safety Disclosures

Not Applicable

Item 5.       Other Information

None

Item 6.       Exhibits

3.1		Articles of Incorporation (incorporated by reference to Exhibit 3.1 to the Annual Report on Form 10-K of the Registrant for the year ended February 28, 2009)
3.2		Articles of Amendment to Articles of Incorporation (incorporated by reference to Exhibit 3.1 to the Current Report on Form 8-K of the Registrant filed on May 22, 2009)
3.3		Amended and Restated By-laws (incorporated by reference to Exhibit 3.2 to the Current Report on Form 8-K of the Registrant filed on December 14, 2007)
31.1	*	Certification Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
31.2	*	Certification Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
32.1	**	Certification Pursuant To Section 906 Of The Sarbanes-Oxley Act of 2002, Chief Executive Officer
32.2	**	Certification Pursuant To Section 906 of The Sarbanes-Oxley Act of 2002, Chief Financial Officer
101.INS		XBRL Instance Document
101.SCH		XBRL Taxonomy Extension Schema Document

23

101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document

* Filed herewith.

** Furnished herewith.          

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

(Registrant)

Date: January 21, 2014	/s/ Bryan J. Merryman
	Bryan J. Merryman, Chief Operating Officer,
	Chief Financial Officer, Treasurer and Director

24 

EX-31

Exhibit 31.1

Certification Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002

I, Franklin E. Crail, certify that:

1.     I have reviewed this quarterly report on Form 10-Q of Rocky Mountain Chocolate Factory, Inc.;

2.     Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.     Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.     The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.     The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: January 21, 2014	/s/ Franklin E. Crail
	Franklin E. Crail, President, Chief Executive Officer and
	Chairman of the Board of Directors

EX-31

Exhibit 31.2

Certification Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002

I, Bryan J. Merryman, certify that:

1.     I have reviewed this quarterly report on Form 10-Q of Rocky Mountain Chocolate Factory, Inc.;

2.     Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.     Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.     The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.     The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: January 21, 2014	/s/ Bryan J. Merryman
	Bryan J. Merryman, Chief Operating Officer,
	Chief Financial Officer, Treasurer and Director

EX-32

Exhibit 32.1

Certification of Chief Executive Officer 

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(18 U.S.C. SECTION 1350)

In connection with the Quarterly Report of Rocky Mountain Chocolate Factory, Inc. (the "Company") on Form 10-Q for the quarterly period ended November 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), the undersigned officer of the Company certifies, in his capacity as such, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

(1)     The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2)     The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Date: January 21, 2014	/s/ Franklin E. Crail
	Franklin E. Crail, President, Chief Executive Officer
	and Chairman of the Board of Directors

EX-32

Exhibit 32.2

Certification of Chief Financial Officer

CERTIFICATION PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

(18 U.S.C. SECTION 1350)

In connection with the Quarterly Report of Rocky Mountain Chocolate Factory, Inc. (the "Company") on Form 10-Q for the quarterly period ended November 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), the undersigned officer of the Company certifies, in his capacity as such, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

(1)     The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2)     The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

Date: January 21, 2014	/s/ Bryan J. Merryman
	Bryan J. Merryman, Chief Operating Officer,
	Chief Financial Officer, Treasurer and Director

XML

Note 9 - Related Party Transactions (Details) (USD $)	Nov. 30, 2013	Feb. 28, 2013
Note 9 - Related Party Transactions (Details) [Line Items]
Accounts Receivable, Related Parties	$ 700
U-Swirl, Inc. [Member]
Note 9 - Related Party Transactions (Details) [Line Items]
Due from Related Parties	10,629	8,597
Deferred Revenue	$ 30,000	$ 30,000

XML

Note 5 - Stockholders' Equity (Details) (USD $) In Millions, except Share data, unless otherwise specified	0 Months Ended					1 Months Ended		3 Months Ended	9 Months Ended
	Dec. 13, 2013	Sep. 13, 2013	Jun. 14, 2013	Mar. 15, 2013	Feb. 19, 2008	Jun. 30, 2012	May 31, 2012	Nov. 30, 2013	Nov. 30, 2013
Stockholders' Equity Note [Abstract]
Stock Repurchase Program, Authorized Amount (in Dollars)					$ 3.0
Stock Repurchased During Period, Shares (in Shares)						129,500	33,800	0	0
Treasury Stock Acquired, Average Cost Per Share						$ 10.45	$ 10.73
Common Stock, Dividends, Per Share, Cash Paid		$ 0.11	$ 0.11	$ 0.11
Common Stock, Dividends, Per Share, Declared	$ 0.11

XML

Note 10 - Impairment Of Long Lived Assets (Tables)

9 Months Ended

Nov. 30, 2013

Disclosure Text Block Supplement [Abstract]

Details of Impairment of Long-Lived Assets Held and Used by Asset [Table Text Block]

Retail segment	$	1,929,453
Other segment		48,763
Total impairment provision	$	1,978,216

XML

Note 11 – Company Owned Store Closures (Details) (USD $)	1 Months Ended
	Nov. 30, 2013
Non-Recourse Promissory Notes [Member]
Note 11 – Company Owned Store Closures (Details) [Line Items]
Other Significant Noncash Transaction, Value of Consideration Received (in Dollars)	$ 400,000
Aspen Leaf Yogurt Cafes [Member]
Note 11 – Company Owned Store Closures (Details) [Line Items]
Number of Operating Segments	4

XML

Note 8 - Goodwill and Intangible Assets (Details) (USD $)	9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012
Goodwill and Intangible Assets Disclosure [Abstract]
Amortization	$ 977	$ 6,817
Finite-Lived Intangible Assets, Net	$ 14,659

XML

Note 3 - Inventories

9 Months Ended

Nov. 30, 2013

Inventory Disclosure [Abstract]

Inventory Disclosure [Text Block]

NOTE 3 – INVENTORIES

Inventories consist of the following:

	November 30, 2013			February 28, 2013
Ingredients and supplies	$	2,675,075		$	2,531,559
Finished candy		2,136,308			1,844,114
U-Swirl, Inc. food and packaging		75,307			98,511
Less reserve for slow moving inventory		(209,196	)		(253,148	)
Total inventories	$	4,677,494		$	4,221,036

XML

Note 1 - Nature of Operations and Basis Of Presentation (Details) - Summary of Non-Vested Restricted Stock Unit Transactions for Common Stock (Restricted Stock [Member], USD $)	9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012
Restricted Stock [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Summary of Non-Vested Restricted Stock Unit Transactions for Common Stock [Line Items]
Outstanding non-vested restricted stock units as of February 28 or 29:	57,030	101,980
Granted	280,900
Vested	(41,390)	(44,190)
Cancelled/forfeited	(1,500)	(560)
Outstanding non-vested restricted stock units as of November 30:	295,040	57,230
Weighted average grant date fair value (in Dollars per share)	$ 12.09	$ 9.22
Weighted average remaining vesting period (in years)	5 years 87 days	1 year 138 days

XML

Note 1 - Nature of Operations and Basis Of Presentation (Details) - Summary of Stock Option Transactions for Common Stock (USD $)	9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012
Summary of Stock Option Transactions for Common Stock [Abstract]
Outstanding stock options as of February 28 or 29:	270,945	307,088
Exercised	(2,000)	(3,000)
Cancelled/forfeited	(88,725)	(14,952)
Outstanding stock options as of November 30:	180,220	289,136
Weighted average exercise price (in Dollars per share)	$ 7.93	$ 10.67
Weighted average remaining contractual term (in years)	244 days	2 years 25 days

XML

Note 2 - Earnings Per Share (Details)	3 Months Ended		9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012	Nov. 30, 2013	Nov. 30, 2012
Earnings Per Share [Abstract]
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	12,936	101,661	42,511	102,853

XML

Note 3 - Inventories (Details) - Inventories (USD $)	Nov. 30, 2013	Feb. 28, 2013
Inventories [Abstract]
Ingredients and supplies	$ 2,675,075	$ 2,531,559
Finished candy	2,136,308	1,844,114
U-Swirl, Inc. food and packaging	75,307	98,511
Less reserve for slow moving inventory	(209,196)	(253,148)
Total inventories	$ 4,677,494	$ 4,221,036

XML

Note 2 - Earnings Per Share

9 Months Ended

Nov. 30, 2013

Earnings Per Share [Abstract]

Earnings Per Share [Text Block]

NOTE 2 - EARNINGS PER SHARE

Basic earnings per share is calculated using the weighted average number of common shares outstanding. Diluted earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. For the three months ended November 30, 2013 and 2012, 12,936 and 101,661 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive. For the nine months ended November 30, 2013 and 2012, 42,511 and 102,853 stock options, respectively, were excluded from the computation of earnings per share because their effect would have been anti-dilutive.

XML

Note 4 - Property and Equipment, Net (Details) - Property and Equipment (USD $)	Nov. 30, 2013	Feb. 28, 2013
Property, Plant and Equipment [Line Items]
Property and Equipment	$ 18,491,247	$ 17,489,756
Less accumulated depreciation	11,240,189	10,712,613
Property and equipment, net	7,251,058	6,777,143
Land [Member]
Property, Plant and Equipment [Line Items]
Property and Equipment	513,618	513,618
Building [Member]
Property, Plant and Equipment [Line Items]
Property and Equipment	4,777,476	4,764,005
Machinery and Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and Equipment	9,815,703	8,864,126
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property and Equipment	1,078,231	1,024,261
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and Equipment	1,911,711	1,930,991
Transportation Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and Equipment	$ 394,508	$ 392,755

XML

Note 10 - Impairment Of Long Lived Assets (Details) (USD $)	3 Months Ended	9 Months Ended
	Nov. 30, 2012	Nov. 30, 2012
Disclosure Text Block Supplement [Abstract]
Asset Impairment Charges	$ 1,978,216	$ 1,978,216
Assets Held-for-sale, at Carrying Value	$ 2,893,549	$ 2,893,549

XML

Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012	Nov. 30, 2013	Nov. 30, 2012
Revenues
Sales	$ 7,801,296	$ 7,327,659	$ 22,666,134	$ 21,648,429
Franchise and royalty fees	1,478,698	1,308,145	5,454,883	4,375,405
Total revenues	9,279,994	8,635,804	28,121,017	26,023,834
Costs and Expenses
Cost of sales, exclusive of depreciation and amortization expense of $72,102, $68,388, $214,425 and $206,953, respectively	5,061,615	4,769,166	13,789,705	13,460,977
Franchise costs	510,145	457,558	1,508,604	1,560,078
Sales and marketing	555,833	447,887	1,523,991	1,317,874
General and administrative	1,146,214	847,862	3,625,033	2,389,700
Retail operating	803,338	743,805	2,588,313	2,568,078
Depreciation and amortization	198,466	224,044	670,219	691,590
Impairment loss – Aspen Leaf Yogurt long-lived assets		1,978,216		1,978,216
Total costs and expenses	8,275,611	9,468,538	23,705,865	23,966,513
Income (Loss) from Operations	1,004,383	(832,734)	4,415,152	2,057,321
Interest Income	16,702	10,368	43,690	33,149
Income (Loss) Before Income Taxes	1,021,085	(822,366)	4,458,842	2,090,470
Income Tax Provision (Benefit)	406,886	(312,882)	1,501,608	708,843
Consolidated Net Income (Loss)	614,199	(509,484)	2,957,234	1,381,627
Less: Net (loss) income attributable to non-controlling interest	(84,975)		50,969
Net income (loss) attributable to RMCF	$ 699,174	$ (509,484)	$ 2,906,265	$ 1,381,627
Basic Earnings (Loss) per Common Share (in Dollars per share)	$ 0.11	$ (0.08)	$ 0.48	$ 0.23
Diluted Earnings (Loss) per Common Share (in Dollars per share)	$ 0.11	$ (0.08)	$ 0.45	$ 0.22
Weighted Average Common Shares Outstanding (in Shares)	6,115,860	6,050,279	6,094,529	6,085,057
Dilutive Effect of Stock Options (in Shares)	364,692	130,577	329,927	145,731
Weighted Average Common Shares Outstanding, Assuming Dilution (in Shares)	6,480,552	6,180,856	6,424,456	6,230,788

XML

Consolidated Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012
Cash Flows From Operating activities
Net income	$ 2,906,265	$ 1,381,627
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	670,219	691,590
Impairment loss – Aspen Leaf Yogurt long-lived assets		1,978,216
Provision for loss on accounts and notes receivable	212,400	245,000
Provision for obsolete inventory	32,936	45,000
Asset impairment and store closure losses		(17,000)
Gain on sale or acquisition of property and equipment	(907)	(24,957)
Expense recorded for stock compensation	435,126	324,767
Deferred income taxes	4,303	(322,344)
Changes in operating assets and liabilities:
Accounts receivable	(613,566)	(656,248)
Inventories	(36,687)	9,150
Other current assets	(211,981)	(57,608)
Accounts payable	(1,050,447)	(542,793)
Accrued liabilities	(896,897)	(134,605)
Deferred income	25,502	(16,070)
Net cash provided by operating activities	1,476,266	2,903,725
Cash Flows From Investing Activities
Addition to notes receivable	(684,098)	(36,215)
Proceeds received on notes receivable	231,614	169,279
Proceeds from sale or distribution of assets	2,600	669,300
Purchases of property and equipment	(1,112,431)	(691,493)
Increase in other assets	97,129	(5,672)
Net cash provided by (used in) investing activities	(1,465,186)	105,199
Cash Flows From Financing Activities
Repurchase of common stock		(1,715,352)
Issuance of common stock	14,816	22,224
Tax benefit of stock awards	68,832	52,042
Dividends paid	(2,009,108)	(1,957,500)
Net cash used in financing activities	(1,925,460)	(3,598,586)
Net Decrease in Cash and Cash Equivalents	(1,914,380)	(589,662)
Cash and Cash Equivalents, Beginning of Period	5,321,696	4,125,444
Cash and Cash Equivalents, End of Period	$ 3,407,316	$ 3,535,782

XML

Note 7 - Operating Segments (Details) (USD $)	3 Months Ended		9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012	Nov. 30, 2013	Nov. 30, 2012
Note 7 - Operating Segments (Details) [Line Items]
Number of Reportable Segments			5
Numbers Of Major Customers			1
Revenues (in Dollars)	$ 9,279,994	$ 8,635,804	$ 28,121,017	$ 26,023,834
Major Customer (Member)
Note 7 - Operating Segments (Details) [Line Items]
Revenues (in Dollars)			$ 2,600,000	$ 2,500,000
Sales Revenue, Net [Member]
Note 7 - Operating Segments (Details) [Line Items]
Concentration Risk, Percentage			9.20%	9.60%

XML

Note 6 - Supplemental Cash Flow Information (Tables)

9 Months Ended

Nov. 30, 2013

Supplemental Cash Flow Elements [Abstract]

Schedule of Cash Flow, Supplemental Disclosures [Table Text Block]

	Nine Months Ended
	November 30,
	2013			2012
Cash paid (received) for:
Interest	$	(34,637	)	$	(33,659	)
Income taxes		2,090,170			979,145
Non-Cash Operating Activities Accrued Inventory		452,707			326,401
Non-Cash Financing Activities Dividend Payable	$	672,745		$	665,531

XML

Note 7 - Operating Segments (Details) - Segment Information (USD $)	3 Months Ended		9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012	Nov. 30, 2013	Nov. 30, 2012	Feb. 28, 2013
Segment Reporting Information [Line Items]
Revenues (in Dollars)	$ 9,279,994	$ 8,635,804	$ 28,121,017	$ 26,023,834
Total assets	24,242,200		24,242,200		23,833,945
Total depreciation & amortization	198,466	224,044	670,219	691,590
Interesegment Revenue (Member) | Manufacturing [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	(506,005)	(561,619)	(1,381,275)	(1,615,125)
Interesegment Revenue (Member) | Total (Member)
Segment Reporting Information [Line Items]
Revenues (in Dollars)	(506,005)	(561,619)	(1,381,275)	(1,615,125)
External Customers (Member) | Franchising [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	1,181,577	1,308,146	4,379,618	4,375,405
External Customers (Member) | Manufacturing [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	6,622,164	6,238,228	17,703,753	17,221,649
External Customers (Member) | Retail [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	436,755	1,089,431	1,588,282	4,426,780
External Customers (Member) | U-Swirl, Inc. [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	1,039,498		4,449,364
External Customers (Member) | Total (Member)
Segment Reporting Information [Line Items]
Revenues (in Dollars)	9,279,994	8,635,805	28,121,017	26,023,834
Operating Segments [Member] | Franchising [Member]
Segment Reporting Information [Line Items]
Total depreciation & amortization	9,534	9,067	27,432	30,160
Operating Segments [Member] | Manufacturing [Member]
Segment Reporting Information [Line Items]
Total depreciation & amortization	74,338	73,012	219,730	217,189
Operating Segments [Member] | Retail [Member]
Segment Reporting Information [Line Items]
Total depreciation & amortization	14,698	103,255	44,093	329,083
Operating Segments [Member] | U-Swirl, Inc. [Member]
Segment Reporting Information [Line Items]
Total depreciation & amortization	61,318		272,266
Operating Segments [Member] | Other Segments [Member]
Segment Reporting Information [Line Items]
Total depreciation & amortization	38,578	38,710	106,698	115,158
Operating Segments [Member] | Total (Member)
Segment Reporting Information [Line Items]
Total depreciation & amortization	198,466	224,044	670,219	691,590
Franchising [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	1,181,577	1,308,146	4,379,618	4,375,405
Segment profit (loss)	351,215	503,380	1,956,513	1,800,330
Total assets	1,091,984	1,316,002	1,091,984	1,316,002
Capital expenditures	30,430		45,959	24,007
Manufacturing [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	7,128,169	6,799,847	19,085,028	18,836,774
Segment profit (loss)	1,850,702	1,727,587	5,160,089	4,890,384
Total assets	12,345,986	11,499,337	12,345,986	11,499,337
Capital expenditures	590,234	85,058	786,343	255,313
Retail [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	436,755	1,089,431	1,588,282	4,426,780
Segment profit (loss)	(124,432)	(2,131,270)	(150,823)	(2,053,806)
Total assets	1,327,840	2,422,986	1,327,840	2,422,986
Capital expenditures	(16,483)	12,357	295	254,103
U-Swirl, Inc. [Member]
Segment Reporting Information [Line Items]
Revenues (in Dollars)	1,039,498		4,449,364
Segment profit (loss)	(197,616)		130,255
Total assets	3,586,150		3,586,150
Capital expenditures	74,118		137,868
Other Segments [Member]
Segment Reporting Information [Line Items]
Segment profit (loss)	(858,784)	(922,062)	(2,637,190)	(2,546,438)
Total assets	5,890,240	5,541,326	5,890,240	5,541,326
Capital expenditures	26,077	76,665	141,965	158,070
Total (Member)
Segment Reporting Information [Line Items]
Revenues (in Dollars)	9,785,999	9,197,424	29,502,292	27,638,959
Segment profit (loss)	1,021,085	(822,365)	4,458,844	3,948,945
Total assets	24,242,200	20,779,651	24,242,200	20,779,651
Capital expenditures	$ 704,376	$ 174,080	$ 1,112,430	$ 1,861,708

XML

Note 8 - Goodwill and Intangible Assets (Tables)

9 Months Ended

Nov. 30, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Indefinite-Lived Intangible Assets [Table Text Block]

				November 30, 2013				February 28, 2013
	Amortization Period (years)			Gross Carrying Value		Accumulated Amortization		Gross Carrying Value		Accumulated Amortization
Intangible assets subject to amortization
Store design		10		$	220,777	$	206,118	$	205,777	$	205,142
Packaging licenses	3	-	5		120,830		120,830		120,830		120,830
Packaging design		10			430,973		430,973		430,973		430,973
Total					772,580		757,921		757,580		756,945
Intangible assets not subject to amortization
Franchising segment-
Company stores goodwill				$	1,099,328	$	267,020	$	1,099,328	$	267,020
Franchising goodwill					295,000		197,682		295,000		197,682
Manufacturing segment-Goodwill					295,000		197,682		295,000		197,682
Trademark					23,340		-		20,000		-
Total Goodwill					1,712,668		662,384		1,709,328		662,384
Franchise Rights					800,000		-		800,000		-
Total intangible assets				$	3,285,248	$	1,420,305	$	3,266,908	$	1,419,329

XML

Note 1 - Nature of Operations and Basis Of Presentation

9 Months Ended

Nov. 30, 2013

Disclosure Text Block [Abstract]

Business Description and Accounting Policies [Text Block]

NOTE 1 – NATURE OF OPERATIONS AND BASIS OF PRESENTATION

Nature of Operations

The accompanying consolidated financial statements include the accounts of Rocky Mountain Chocolate Factory, Inc., its wholly-owned subsidiary, Aspen Leaf Yogurt, LLC and its majority-owned subsidiary, U-Swirl, Inc. (collectively, the “Company”). All intercompany balances and transactions have been eliminated in consolidation.

Rocky Mountain Chocolate Factory, Inc. (“RMCF”) is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada, Japan, South Korea and the United Arab Emirates. RMCF manufactures an extensive line of premium chocolate candies and other confectionery products.

Aspen Leaf Yogurt, LLC (“ALY”) was incorporated in the state of Colorado as Aspen Leaf Yogurt, Inc. on September 30, 2010 and organized through conversion as Aspen Leaf Yogurt, LLC on October 14, 2010. ALY was a franchisor and retail operator of self-serve frozen yogurt retail locations until the sale of substantially all of its assets in January 2013. ALY has ceased to operate any Company-owned Aspen Leaf Yogurt locations, or sell and support franchise locations.

On January 14, 2013, Ulysses Asset Acquisition, LLC (“Newco”), a wholly-owned subsidiary of the Company formed in the State of Colorado on January 2, 2013, entered into an agreement to acquire substantially all of the franchise rights of YHI, Inc. and Yogurtini International, LLC (collectively, “Yogurtini”), which are the franchisors of self-serve frozen yogurt retail units branded as “Yogurtini.” In addition, on January 14, 2013, the Company entered into two agreements to sell all of its membership interests in Newco and substantially all of its assets in ALY to U-Swirl, Inc., a publicly traded company (OTCQB: SWRL), in exchange for a 60% controlling equity interest in U-Swirl, Inc. U-Swirl, Inc. is in the business of offering consumers frozen desserts such as yogurt and sorbet. U-Swirl, Inc. launched a national chain of self-serve frozen yogurt cafés called U-Swirl Frozen Yogurt and is franchising this concept. U-Swirl, Inc. has built and operates cafés owned and operated by U-Swirl, Inc. (“Company-owned”) and franchises to others the right to own and operate U-Swirl, Inc. cafés. It also franchises and operates self-serve frozen yogurt cafes under the names “Yogurtini,” “Aspen Leaf Yogurt,” and “Josie’s Frozen Yogurt.” 

In October 2013, we acquired the franchise rights to nine self-serve frozen yogurt cafés, and license agreements to two self-serve frozen yogurt cafés from Josie’s Frozen Yogurt, LLC (“Josie’s”).

The Company’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates, frozen yogurt and other confectionery products. The following table summarizes the number of stores operating under RMCF and U-Swirl, Inc. at November 30, 2013:

	Sold, Not Yet Open		Open		Total
Rocky Mountain Chocolate Factory
Company-owned stores		-		7		7
Franchise stores – Domestic stores		3		215		218
Franchise stores – Domestic kiosks		-		7		7
Franchise units – International		1		72		73
Cold Stone Creamery – co-branded		8		59		67
U-Swirl, Inc. Stores (Including Yogurtini, Josie’s and Aspen Leaf Yogurt)
Company-owned stores		-		8		8
Franchise stores – Domestic stores		5		77		82
Total		17		445		462

Basis of Presentation

The accompanying financial statements have been prepared by the Company, without audit, and reflect all adjustments which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial reporting and Securities and Exchange Commission regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, the financial statements reflect all adjustments (of a normal and recurring nature) which are necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. The results of operations for the three and nine months ended November 30, 2013 are not necessarily indicative of the results to be expected for the entire fiscal year.

These financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the fiscal year ended February 28, 2013.

Subsequent Events

On January 17, 2014 U-Swirl, Inc., our majority-owned subsidiary, acquired the franchise rights and certain operating assets of CherryBerry Enterprises, LLC, including affiliates, and Yogli Mogli, LLC, including affiliates.  CherryBerry Enterprises, LLC franchises and operates 156 self-serve frozen yogurt cafés in 25 states, Canada, Pakistan, and Turkey.  CherryBerry Enterprises, LLC and certain affiliates, including one Company-owned café, were acquired for approximately $4.25 million in cash and 4 million shares of U-Swirl common stock.  Yogli Mogli, LLC, franchises 22 self-serve frozen yogurt cafés and operates four company-owned cafés.  Yogli Mogli, LLC and certain affiliates, including four Company-owned cafés were acquired for $2.15 million in cash and $200,000 in U-Swirl common stock.  The acquisitions by U-Swirl, Inc. were funded through a $7.75 million convertible note with Rocky Mountain Chocolate Factory, Inc.  As of January 21, 2014 U-Swirl, Inc. has 267 café locations, including 13 Company-owned cafés, 251 domestic franchise cafés and three international cafés. 

Stock-Based Compensation

At November 30, 2013, the Company had stock-based compensation plans for employees and non-employee directors which authorized the granting of stock awards, including stock options and restricted stock units.

The Company recognized $166,664 and $435,126 of Rocky Mountain Chocolate Factory, Inc. stock-based compensation expense during the three and nine month periods ended November 30, 2013, respectively, compared to $94,867 and $324,767, during the three and nine month periods ended November 30, 2012, respectively. Compensation costs related to stock-based compensation are generally amortized over the vesting period.

The following table summarizes stock option transactions for common stock during the nine months ended November 30, 2013 and November 30, 2012:

	Nine Months Ended
	November 30,
	2013			2012
Outstanding stock options as of February 28 or 29:		270,945			307,088
Granted		-			-
Exercised		(2,000	)		(3,000	)
Cancelled/forfeited		(88,725	)		(14,952	)
Outstanding stock options as of November 30:		180,220			289,136
Weighted average exercise price	$	7.93		$	10.67
Weighted average remaining contractual term (in years)		0.67			2.07

There were no options granted during the nine months ended November 30, 2013 or November 30, 2012.

The following table summarizes non-vested restricted stock unit transactions for common stock during the nine months ended November 30, 2013 and November 30, 2012:

	Nine Months Ended
	November 30,
	2013			2012
Outstanding non-vested restricted stock units as of February 28 or 29:		57,030			101,980
Granted		280,900			-
Vested		(41,390	)		(44,190	)
Cancelled/forfeited		(1,500	)		(560	)
Outstanding non-vested restricted stock units as of November 30:		295,040			57,230
Weighted average grant date fair value	$	12.09		$	9.22
Weighted average remaining vesting period (in years)		5.24			1.38

During the nine months ended November 30, 2013, the Company issued 4,000 fully-vested, unrestricted shares of stock to non-employee directors compared with 4,000 fully-vested, unrestricted shares of stock to non-employee directors in the nine months ended November 30, 2012. There were no unrestricted shares issued during the three-month periods ended November 30, 2013 or November 30, 2012. In connection with these non-employee director stock issuances, the Company recognized $48,400 and $37,200 of stock-based compensation expense during the nine-month periods ended November 30, 2013 and 2012, respectively.

During the three and nine month periods ended November 30, 2013, the Company recognized $166,664 and $386,726, respectively, of stock-based compensation expense related to non-vested, non-forfeited restricted stock unit grants. The restricted stock unit grants generally vest between 17% and 20% annually over a period of five to six years. During the nine months ended November 30, 2013, 41,390 restricted stock units vested and were issued as common stock. Total unrecognized compensation expense of non-vested, non-forfeited shares granted as of November 30, 2013 was $3,314,703, which is expected to be recognized over the remaining weighted-average period of 5.24 years.

The Company recognized $11,987 and $53,512 of U-Swirl, Inc. stock-based compensation expense during the three and nine month periods ended November 30, 2013, respectively. No amount of U-Swirl, Inc. stock-based compensation expense was recognized during the three and nine month periods ended November 30, 2012, respectively, because the results of U-Swirl, Inc. were not consolidated within our results for that period. Compensation costs related to stock-based compensation are generally amortized over the vesting period.

XML

Consolidated Statements of Operations (Unaudited) (Parentheticals) (USD $)	3 Months Ended		9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012	Nov. 30, 2013	Nov. 30, 2012
Cost of sales, depreciation and amortization	$ 72,102	$ 68,388	$ 214,425	$ 206,953

XML

Note 11 – Company Owned Store Closures

9 Months Ended

Nov. 30, 2013

Discontinued Operations and Disposal Groups [Abstract]

Disposal Groups, Including Discontinued Operations, Disclosure [Text Block]

NOTE 11 – COMPANY OWNED STORE CLOSURES

In November 2013 the Company closed four under performing Company-owned Aspen Leaf Yogurt Cafés. The operation of these locations was transferred to U-Swirl, Inc. in January 2013 as a part of the transaction to acquire a controlling interest in U-Swirl, Inc. These assets were transferred in exchange for $400,000 in non-recourse promissory notes.

During the three months ended November 30, 2012 the Company recorded an impairment charge for certain long-lived assets associated with the continued operation of Aspen Leaf Yogurt locations; see Note 10 to these financial statements. The impairment loss recorded in the three months ended November 30, 2012 considered the value of assets associated with these closures and during that period the assets were reduced to their estimated fair value at that time.

The Company has performed a subsequent review of the fair value of these assets and has determined that no further impairment is necessary. These assets will be utilized in Company-owned U-Swirl, Inc. locations, or sold to prospective U-Swirl, Inc. franchisees. The Company will continue to evaluate the fair value of these assets.

XML

Document And Entity Information	9 Months Ended
	Nov. 30, 2013	Jan. 01, 2014
Document and Entity Information [Abstract]
Entity Registrant Name	ROCKY MOUNTAIN CHOCOLATE FACTORY INC
Document Type	10-Q
Current Fiscal Year End Date	--02-28
Entity Common Stock, Shares Outstanding		6,115,860
Amendment Flag	false
Entity Central Index Key	0000785815
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Smaller Reporting Company
Entity Well-known Seasoned Issuer	No
Document Period End Date	Nov. 30, 2013
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	Q3

XML

Accounting Policies, by Policy (Policies)

9 Months Ended

Nov. 30, 2013

Accounting Policies [Abstract]

Business Description and Basis of Presentation [Text Block]

Nature of Operations

The accompanying consolidated financial statements include the accounts of Rocky Mountain Chocolate Factory, Inc., its wholly-owned subsidiary, Aspen Leaf Yogurt, LLC and its majority-owned subsidiary, U-Swirl, Inc. (collectively, the “Company”). All intercompany balances and transactions have been eliminated in consolidation.

Rocky Mountain Chocolate Factory, Inc. (“RMCF”) is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada, Japan, South Korea and the United Arab Emirates. RMCF manufactures an extensive line of premium chocolate candies and other confectionery products.

Aspen Leaf Yogurt, LLC (“ALY”) was incorporated in the state of Colorado as Aspen Leaf Yogurt, Inc. on September 30, 2010 and organized through conversion as Aspen Leaf Yogurt, LLC on October 14, 2010. ALY was a franchisor and retail operator of self-serve frozen yogurt retail locations until the sale of substantially all of its assets in January 2013. ALY has ceased to operate any Company-owned Aspen Leaf Yogurt locations, or sell and support franchise locations.

On January 14, 2013, Ulysses Asset Acquisition, LLC (“Newco”), a wholly-owned subsidiary of the Company formed in the State of Colorado on January 2, 2013, entered into an agreement to acquire substantially all of the franchise rights of YHI, Inc. and Yogurtini International, LLC (collectively, “Yogurtini”), which are the franchisors of self-serve frozen yogurt retail units branded as “Yogurtini.” In addition, on January 14, 2013, the Company entered into two agreements to sell all of its membership interests in Newco and substantially all of its assets in ALY to U-Swirl, Inc., a publicly traded company (OTCQB: SWRL), in exchange for a 60% controlling equity interest in U-Swirl, Inc. U-Swirl, Inc. is in the business of offering consumers frozen desserts such as yogurt and sorbet. U-Swirl, Inc. launched a national chain of self-serve frozen yogurt cafés called U-Swirl Frozen Yogurt and is franchising this concept. U-Swirl, Inc. has built and operates cafés owned and operated by U-Swirl, Inc. (“Company-owned”) and franchises to others the right to own and operate U-Swirl, Inc. cafés. It also franchises and operates self-serve frozen yogurt cafes under the names “Yogurtini,” “Aspen Leaf Yogurt,” and “Josie’s Frozen Yogurt.” 

In October 2013, we acquired the franchise rights to nine self-serve frozen yogurt cafés, and license agreements to two self-serve frozen yogurt cafés from Josie’s Frozen Yogurt, LLC (“Josie’s”).

The Company’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales; and sales at Company-owned stores of chocolates, frozen yogurt and other confectionery products. The following table summarizes the number of stores operating under RMCF and U-Swirl, Inc. at November 30, 2013:

	Sold, Not Yet Open		Open		Total
Rocky Mountain Chocolate Factory
Company-owned stores		-		7		7
Franchise stores – Domestic stores		3		215		218
Franchise stores – Domestic kiosks		-		7		7
Franchise units – International		1		72		73
Cold Stone Creamery – co-branded		8		59		67
U-Swirl, Inc. Stores (Including Yogurtini, Josie’s and Aspen Leaf Yogurt)
Company-owned stores		-		8		8
Franchise stores – Domestic stores		5		77		82
Total		17		445		462

Basis of Presentation

The accompanying financial statements have been prepared by the Company, without audit, and reflect all adjustments which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial reporting and Securities and Exchange Commission regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. In the opinion of management, the financial statements reflect all adjustments (of a normal and recurring nature) which are necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. The results of operations for the three and nine months ended November 30, 2013 are not necessarily indicative of the results to be expected for the entire fiscal year.

These financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the fiscal year ended February 28, 2013.

Subsequent Events, Policy [Policy Text Block]

Subsequent Events

On January 17, 2014 U-Swirl, Inc., our majority-owned subsidiary, acquired the franchise rights and certain operating assets of CherryBerry Enterprises, LLC, including affiliates, and Yogli Mogli, LLC, including affiliates.  CherryBerry Enterprises, LLC franchises and operates 156 self-serve frozen yogurt cafés in 25 states, Canada, Pakistan, and Turkey.  CherryBerry Enterprises, LLC and certain affiliates, including one Company-owned café, were acquired for approximately $4.25 million in cash and 4 million shares of U-Swirl common stock.  Yogli Mogli, LLC, franchises 22 self-serve frozen yogurt cafés and operates four company-owned cafés.  Yogli Mogli, LLC and certain affiliates, including four Company-owned cafés were acquired for $2.15 million in cash and $200,000 in U-Swirl common stock.  The acquisitions by U-Swirl, Inc. were funded through a $7.75 million convertible note with Rocky Mountain Chocolate Factory, Inc.  As of January 21, 2014 U-Swirl, Inc. has 267 café locations, including 13 Company-owned cafés, 251 domestic franchise cafés and three international cafés.

Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]

Stock-Based Compensation

At November 30, 2013, the Company had stock-based compensation plans for employees and non-employee directors which authorized the granting of stock awards, including stock options and restricted stock units.

The Company recognized $166,664 and $435,126 of Rocky Mountain Chocolate Factory, Inc. stock-based compensation expense during the three and nine month periods ended November 30, 2013, respectively, compared to $94,867 and $324,767, during the three and nine month periods ended November 30, 2012, respectively. Compensation costs related to stock-based compensation are generally amortized over the vesting period.

The following table summarizes stock option transactions for common stock during the nine months ended November 30, 2013 and November 30, 2012:

	Nine Months Ended
	November 30,
	2013			2012
Outstanding stock options as of February 28 or 29:		270,945			307,088
Granted		-			-
Exercised		(2,000	)		(3,000	)
Cancelled/forfeited		(88,725	)		(14,952	)
Outstanding stock options as of November 30:		180,220			289,136
Weighted average exercise price	$	7.93		$	10.67
Weighted average remaining contractual term (in years)		0.67			2.07

There were no options granted during the nine months ended November 30, 2013 or November 30, 2012.

The following table summarizes non-vested restricted stock unit transactions for common stock during the nine months ended November 30, 2013 and November 30, 2012:

	Nine Months Ended
	November 30,
	2013			2012
Outstanding non-vested restricted stock units as of February 28 or 29:		57,030			101,980
Granted		280,900			-
Vested		(41,390	)		(44,190	)
Cancelled/forfeited		(1,500	)		(560	)
Outstanding non-vested restricted stock units as of November 30:		295,040			57,230
Weighted average grant date fair value	$	12.09		$	9.22
Weighted average remaining vesting period (in years)		5.24			1.38

During the nine months ended November 30, 2013, the Company issued 4,000 fully-vested, unrestricted shares of stock to non-employee directors compared with 4,000 fully-vested, unrestricted shares of stock to non-employee directors in the nine months ended November 30, 2012. There were no unrestricted shares issued during the three-month periods ended November 30, 2013 or November 30, 2012. In connection with these non-employee director stock issuances, the Company recognized $48,400 and $37,200 of stock-based compensation expense during the nine-month periods ended November 30, 2013 and 2012, respectively.

During the three and nine month periods ended November 30, 2013, the Company recognized $166,664 and $386,726, respectively, of stock-based compensation expense related to non-vested, non-forfeited restricted stock unit grants. The restricted stock unit grants generally vest between 17% and 20% annually over a period of five to six years. During the nine months ended November 30, 2013, 41,390 restricted stock units vested and were issued as common stock. Total unrecognized compensation expense of non-vested, non-forfeited shares granted as of November 30, 2013 was $3,314,703, which is expected to be recognized over the remaining weighted-average period of 5.24 years.

The Company recognized $11,987 and $53,512 of U-Swirl, Inc. stock-based compensation expense during the three and nine month periods ended November 30, 2013, respectively. No amount of U-Swirl, Inc. stock-based compensation expense was recognized during the three and nine month periods ended November 30, 2012, respectively, because the results of U-Swirl, Inc. were not consolidated within our results for that period. Compensation costs related to stock-based compensation are generally amortized over the vesting period.

XML

Consolidated Balance Sheets (Current Period Unaudited) (USD $)	Nov. 30, 2013	Feb. 28, 2013
Current Assets
Cash and cash equivalents	$ 3,407,316	$ 5,321,696
Accounts receivable, less allowance for doubtful accounts of $694,463 and $507,806, respectively	4,447,414	3,916,320
Notes receivable, current portion, less current portion of the valuation allowance of $32,882 and $10,382, respectively	455,679	197,078
Refundable income taxes	240,620
Inventories, less reserve for slow moving inventory of $209,196 and $253,148, respectively	4,677,494	4,221,036
Deferred income taxes	677,209	628,633
Other	467,752	259,170
Total current assets	14,373,484	14,543,933
Property and Equipment, Net	7,251,058	6,777,143
Other Assets
Notes receivable, less current portion and valuation allowance of $37,400 and $37,400, respectively	533,317	469,362
Goodwill, net	1,050,284	1,046,944
Franchise rights	800,000	800,000
Intangible assets, net	14,659	635
Other	219,398	195,928
Total other assets	2,617,658	2,512,869
Total assets	24,242,200	23,833,945
Current Liabilities
Accounts payable	1,401,157	1,998,897
Accrued salaries and wages	618,077	1,184,739
Other accrued expenses	1,204,872	1,294,487
Dividend payable	672,745	667,532
Deferred income	442,986	417,484
Total current liabilities	4,339,837	5,563,139
Deferred Income Taxes	934,573	881,694
Undesignated series, authorized 200,000 shares	0	0
Common stock, $.03 par value, 100,000,000 shares authorized, 6,115,860 and 6,068,470 issued and outstanding, respectively	183,476	182,054
Additional paid-in capital	8,076,794	7,559,442
Retained earnings	9,534,037	8,642,093
Non-controlling interest in equity of subsidiary	1,173,483	1,005,523
Total stockholders’ equity	18,967,790	17,389,112
Total liabilities and stockholders’ equity	$ 24,242,200	$ 23,833,945

XML

Note 6 - Supplemental Cash Flow Information

9 Months Ended

Nov. 30, 2013

Supplemental Cash Flow Elements [Abstract]

Cash Flow, Supplemental Disclosures [Text Block]

NOTE 6 – SUPPLEMENTAL CASH FLOW INFORMATION

	Nine Months Ended
	November 30,
	2013			2012
Cash paid (received) for:
Interest	$	(34,637	)	$	(33,659	)
Income taxes		2,090,170			979,145
Non-Cash Operating Activities Accrued Inventory		452,707			326,401
Non-Cash Financing Activities Dividend Payable	$	672,745		$	665,531

XML

Note 5 - Stockholders' Equity

9 Months Ended

Nov. 30, 2013

Stockholders' Equity Note [Abstract]

Stockholders' Equity Note Disclosure [Text Block]

NOTE 5 - STOCKHOLDERS’ EQUITY

Stock Repurchases

On February 19, 2008, the Company announced the plan to purchase up to $3.0 million of its common stock in the open market or in private transactions, whenever deemed appropriate by management. Between May 1, 2012 and May 31, 2012, the Company repurchased 33,800 shares under the plan at an average price of $10.73 per share. Between June 1, 2012 and June 30, 2012, the Company repurchased 129,500 shares under the plan at an average price of $10.45 per share. There were no repurchases of common stock during the three and nine months ended November 30, 2013.

Cash Dividend

The Company paid a quarterly cash dividend of $0.11 per share of common stock on March 15, 2013 to shareholders of record on March 1, 2013. The Company paid a quarterly cash dividend of $0.11 per share of common stock on June 14, 2013 to shareholders of record June 4, 2013. The Company paid a quarterly cash dividend of $0.11 per share of common stock on September 13, 2013 to shareholders of record September 3, 2013. The Company declared a quarterly cash dividend of $0.11 per share of common stock on November 12, 2013 payable on December 13, 2013 to shareholders of record on November 29, 2013.

Future declaration of dividends will depend on, among other things, the Company's results of operations, capital requirements, financial condition and on such other factors as the Company's Board of Directors may in its discretion consider relevant and in the best long term interest of the shareholders.

XML

Note 7 - Operating Segments (Tables)

9 Months Ended

Nov. 30, 2013

Segment Reporting [Abstract]

Schedule of Segment Reporting Information, by Segment [Table Text Block]

Three Months Ended November 30, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.			Other			Total
Total revenues	$	1,181,577	$	7,128,169		$	436,755		$	1,039,498		$	-		$	9,785,999
Intersegment revenues		-		(506,005	)		-			-			-			(506,005	)
Revenue from external customers		1,181,577		6,622,164			436,755			1,039,498			-			9,279,994
Segment profit (loss)		351,215		1,850,702			(124,432	)		(197,616	)		(858,784	)		1,021,085
Total assets		1,091,984		12,345,986			1,327,840			3,586,150			5,890,240			24,242,200
Capital expenditures		30,430		590,234			(16,483	)		74,118			26,077			704,376
Total depreciation & amortization	$	9,534	$	74,338		$	14,698		$	61,318		$	38,578		$	198,466

Three Months Ended November 30, 2012	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	1,308,146	$	6,799,847		$	1,089,431		$	-	$	-		$	9,197,424
Intersegment revenues		-		(561,619	)		-			-		-			(561,619	)
Revenue from external customers		1,308,146		6,238,228			1,089,431			-		-			8,635,805
Segment profit (loss)		503,380		1,727,587			(2,131,270	)		-		(922,062	)		(822,365	)
Total assets		1,316,002		11,499,337			2,422,986			-		5,541,326			20,779,651
Capital expenditures		-		85,058			12,357			-		76,665			174,080
Total depreciation & amortization	$	9,067	$	73,012		$	103,255		$	-	$	38,710		$	224,044

Nine Months Ended November 30, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	4,379,618	$	19,085,028		$	1,588,282		$	4,449,364	$	-		$	29,502,292
Intersegment revenues		-		(1,381,275	)		-			-		-			(1,381,275	)
Revenue from external customers		4,379,618		17,703,753			1,588,282			4,449,364		-			28,121,017
Segment profit (loss)		1,956,513		5,160,089			(150,823	)		130,255		(2,637,190	)		4,458,844
Total assets		1,091,984		12,345,986			1,327,840			3,586,150		5,890,240			24,242,200
Capital expenditures		45,959		786,343			295			137,868		141,965			1,112,430
Total depreciation & amortization	$	27,432	$	219,730		$	44,093		$	272,266	$	106,698		$	670,219

Nine Months Ended November 30, 2012	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	4,375,405	$	18,836,774		$	4,426,780		$	-	$	-		$	27,638,959
Intersegment revenues		-		(1,615,125	)		-			-		-			(1,615,125	)
Revenue from external customers		4,375,405		17,221,649			4,426,780			-		-			26,023,834
Segment profit (loss)		1,800,330		4,890,384			(2,053,806	)		-		(2,546,438	)		3,948,945
Total assets		1,316,002		11,499,337			2,422,986			-		5,541,326			20,779,651
Capital expenditures		24,007		255,313			254,103			-		158,070			1,861,708
Total depreciation & amortization	$	30,160	$	217,189		$	329,083		$	-	$	115,158		$	691,590

XML

Note 1 - Nature of Operations and Basis Of Presentation (Tables)

9 Months Ended

Nov. 30, 2013

Disclosure Text Block [Abstract]

Number Of Stores [Table Text Block]

	Sold, Not Yet Open		Open		Total
Rocky Mountain Chocolate Factory
Company-owned stores		-		7		7
Franchise stores – Domestic stores		3		215		218
Franchise stores – Domestic kiosks		-		7		7
Franchise units – International		1		72		73
Cold Stone Creamery – co-branded		8		59		67
U-Swirl, Inc. Stores (Including Yogurtini, Josie’s and Aspen Leaf Yogurt)
Company-owned stores		-		8		8
Franchise stores – Domestic stores		5		77		82
Total		17		445		462

Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]

	Nine Months Ended
	November 30,
	2013			2012
Outstanding stock options as of February 28 or 29:		270,945			307,088
Granted		-			-
Exercised		(2,000	)		(3,000	)
Cancelled/forfeited		(88,725	)		(14,952	)
Outstanding stock options as of November 30:		180,220			289,136
Weighted average exercise price	$	7.93		$	10.67
Weighted average remaining contractual term (in years)		0.67			2.07

Schedule of Share-based Compensation, Restricted Stock Units Award Activity [Table Text Block]

	Nine Months Ended
	November 30,
	2013			2012
Outstanding non-vested restricted stock units as of February 28 or 29:		57,030			101,980
Granted		280,900			-
Vested		(41,390	)		(44,190	)
Cancelled/forfeited		(1,500	)		(560	)
Outstanding non-vested restricted stock units as of November 30:		295,040			57,230
Weighted average grant date fair value	$	12.09		$	9.22
Weighted average remaining vesting period (in years)		5.24			1.38

XML

Note 9 - Related Party Transactions

9 Months Ended

Nov. 30, 2013

Related Party Transactions [Abstract]

Related Party Transactions Disclosure [Text Block]

NOTE 9 – RELATED PARTY TRANSACTIONS

The Company has entered into Franchise Agreements and a Development Agreement with a member of the Company’s Board of Directors. The Director operates two ALY locations under the Franchise Agreements and the Development Agreement. As of November 30, 2013, the Company had receivables of approximately $700 due from the Director associated with the director’s ownership and operation of the two current ALY locations.

U-Swirl, Inc. was owed $10,629 and $8,597 as of November 30, 2013 and February 28, 2013, respectively, from a U-Swirl franchise that is owned and operated by the grandchildren of the Company’s Chief Marketing Officer. The corporate secretary and treasurer of the franchise is also the Company’s corporate secretary.

As of November 30, 2013 and February 28, 2013, U-Swirl, Inc. had deferred revenue of $30,000 and $30,000, respectively, from an area developer in which the Company’s Chief Executive Officer and Chief Operating Officer have a minority interest.

XML

Note 7 - Operating Segments

9 Months Ended

Nov. 30, 2013

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

NOTE 7 - OPERATING SEGMENTS

The Company classifies its business interests into five reportable segments: Franchising, Manufacturing, Rocky Mountain Chocolate Factory Retail Stores, U-Swirl, Inc. operations and Other. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1 to these financial statements and Note 1 to the Company’s financial statements included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 28, 2013. The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution and marketing functions, as well as common information systems and corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:

Three Months Ended November 30, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.			Other			Total
Total revenues	$	1,181,577	$	7,128,169		$	436,755		$	1,039,498		$	-		$	9,785,999
Intersegment revenues		-		(506,005	)		-			-			-			(506,005	)
Revenue from external customers		1,181,577		6,622,164			436,755			1,039,498			-			9,279,994
Segment profit (loss)		351,215		1,850,702			(124,432	)		(197,616	)		(858,784	)		1,021,085
Total assets		1,091,984		12,345,986			1,327,840			3,586,150			5,890,240			24,242,200
Capital expenditures		30,430		590,234			(16,483	)		74,118			26,077			704,376
Total depreciation & amortization	$	9,534	$	74,338		$	14,698		$	61,318		$	38,578		$	198,466

Three Months Ended November 30, 2012	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	1,308,146	$	6,799,847		$	1,089,431		$	-	$	-		$	9,197,424
Intersegment revenues		-		(561,619	)		-			-		-			(561,619	)
Revenue from external customers		1,308,146		6,238,228			1,089,431			-		-			8,635,805
Segment profit (loss)		503,380		1,727,587			(2,131,270	)		-		(922,062	)		(822,365	)
Total assets		1,316,002		11,499,337			2,422,986			-		5,541,326			20,779,651
Capital expenditures		-		85,058			12,357			-		76,665			174,080
Total depreciation & amortization	$	9,067	$	73,012		$	103,255		$	-	$	38,710		$	224,044

Nine Months Ended November 30, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	4,379,618	$	19,085,028		$	1,588,282		$	4,449,364	$	-		$	29,502,292
Intersegment revenues		-		(1,381,275	)		-			-		-			(1,381,275	)
Revenue from external customers		4,379,618		17,703,753			1,588,282			4,449,364		-			28,121,017
Segment profit (loss)		1,956,513		5,160,089			(150,823	)		130,255		(2,637,190	)		4,458,844
Total assets		1,091,984		12,345,986			1,327,840			3,586,150		5,890,240			24,242,200
Capital expenditures		45,959		786,343			295			137,868		141,965			1,112,430
Total depreciation & amortization	$	27,432	$	219,730		$	44,093		$	272,266	$	106,698		$	670,219

Nine Months Ended November 30, 2012	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	4,375,405	$	18,836,774		$	4,426,780		$	-	$	-		$	27,638,959
Intersegment revenues		-		(1,615,125	)		-			-		-			(1,615,125	)
Revenue from external customers		4,375,405		17,221,649			4,426,780			-		-			26,023,834
Segment profit (loss)		1,800,330		4,890,384			(2,053,806	)		-		(2,546,438	)		3,948,945
Total assets		1,316,002		11,499,337			2,422,986			-		5,541,326			20,779,651
Capital expenditures		24,007		255,313			254,103			-		158,070			1,861,708
Total depreciation & amortization	$	30,160	$	217,189		$	329,083		$	-	$	115,158		$	691,590

Revenue from one customer of the Company’s Manufacturing segment represented approximately $2.6 million, or 9.2 percent, of the Company’s revenues from external customers during the nine months ended November 30, 2013 compared to $2.5 million, or 9.6 percent of the Company’s revenues from external customers during the nine months ended November 30, 2012.

XML

Note 8 - Goodwill and Intangible Assets

9 Months Ended

Nov. 30, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets Disclosure [Text Block]

NOTE 8 – GOODWILL AND INTANGIBLE ASSETS

Intangible assets consist of the following:

				November 30, 2013				February 28, 2013
	Amortization Period (years)			Gross Carrying Value		Accumulated Amortization		Gross Carrying Value		Accumulated Amortization
Intangible assets subject to amortization
Store design		10		$	220,777	$	206,118	$	205,777	$	205,142
Packaging licenses	3	-	5		120,830		120,830		120,830		120,830
Packaging design		10			430,973		430,973		430,973		430,973
Total					772,580		757,921		757,580		756,945
Intangible assets not subject to amortization
Franchising segment-
Company stores goodwill				$	1,099,328	$	267,020	$	1,099,328	$	267,020
Franchising goodwill					295,000		197,682		295,000		197,682
Manufacturing segment-Goodwill					295,000		197,682		295,000		197,682
Trademark					23,340		-		20,000		-
Total Goodwill					1,712,668		662,384		1,709,328		662,384
Franchise Rights					800,000		-		800,000		-
Total intangible assets				$	3,285,248	$	1,420,305	$	3,266,908	$	1,419,329

Amortization expense related to intangible assets totaled $977 and $6,817 during the nine months ended November 30, 2013 and 2012, respectively. As of November 30, 2013, $14,659 net intangible assets subject to amortization remained to be amortized through fiscal year 2024.

XML

Note 10 - Impairment Of Long Lived Assets

9 Months Ended

Nov. 30, 2013

Disclosure Text Block Supplement [Abstract]

Asset Impairment Charges [Text Block]

NOTE 10 – IMPAIRMENT OF LONG-LIVED ASSETS

During the three months ended November 30, 2012, the Company began an initiative to sell substantially all long lived assets associated with continued operation of Aspen Leaf Yogurt Company-owned locations. This initiative caused the Company to perform an evaluation of the assets’ fair value. An impairment loss for ALY operations was recognized in the amount of $1,978,216 for certain long-lived assets related to all ALY Company-owned locations. The Company reviewed the machinery and equipment, furniture and fixtures, and leasehold improvements associated with each Company-owned ALY location, as well as ALY long-lived assets not allocated to a specific location. Current and historical operating and cash flow losses indicate that recorded asset values for these stores are not fully recoverable. Assets with net book value of $2,893,549 were reduced to their estimated fair value based on prices of similar assets or estimated present value of future net cash flows expected to be generated from the assets.

The impairment of long-lived assets was recorded to the following segments:

Retail segment	$	1,929,453
Other segment		48,763
Total impairment provision	$	1,978,216

XML

Note 6 - Supplemental Cash Flow Information (Details) - Supplemental Cash Flow Information (USD $)	9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012
Cash paid (received) for:
Interest	$ (34,637)	$ (33,659)
Income taxes	2,090,170	979,145
Non-Cash Operating Activities Accrued Inventory	452,707	326,401
Non-Cash Financing Activities Dividend Payable	$ 672,745	$ 665,531

XML

Note 4 - Property and Equipment, Net (Tables)

9 Months Ended

Nov. 30, 2013

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment [Table Text Block]

	November 30, 2013		February 28, 2013
Land	$	513,618	$	513,618
Building		4,777,476		4,764,005
Machinery and equipment		9,815,703		8,864,126
Furniture and fixtures		1,078,231		1,024,261
Leasehold improvements		1,911,711		1,930,991
Transportation equipment		394,508		392,755
	$	18,491,247	$	17,489,756
Less accumulated depreciation		11,240,189		10,712,613
Property and equipment, net	$	7,251,058	$	6,777,143

XML

Note 1 - Nature of Operations and Basis Of Presentation (Details) (USD $)	3 Months Ended		9 Months Ended									0 Months Ended			9 Months Ended	3 Months Ended	9 Months Ended	3 Months Ended	9 Months Ended		3 Months Ended	9 Months Ended
	Nov. 30, 2013	Nov. 30, 2012	Nov. 30, 2013	Nov. 30, 2012	Jan. 21, 2014 Subsequent Event [Member] Company-Owned Cafe [Member] U-Swirl, Inc. [Member]	Jan. 17, 2014 Subsequent Event [Member] Company-Owned Cafe [Member] Self-Sever Frozen Yogurt Cafe - Yogli Mogli [Member]	Jan. 21, 2014 Subsequent Event [Member] Cafe Locations [Member] U-Swirl, Inc. [Member]	Jan. 21, 2014 Subsequent Event [Member] Domestic Franchise [Member] U-Swirl, Inc. [Member]	Jan. 21, 2014 Subsequent Event [Member] International Cafe [Member] U-Swirl, Inc. [Member]	Jan. 17, 2014 Subsequent Event [Member] Convertible Debt Securities [Member]	Jan. 17, 2014 Subsequent Event [Member] Self-Serve Frozen Yogurt Cafe - CherryBerry [Member]	Jan. 17, 2014 Subsequent Event [Member] CherryBerry Enterprises [Member]	Jan. 17, 2014 Subsequent Event [Member] Self-Sever Frozen Yogurt Cafe - Yogli Mogli [Member]	Oct. 31, 2013 Frozen Yogurt Cafe's - Josie's Frozen Yogurt [Member]	Nov. 30, 2013 Revenue Sources [Member]	Nov. 30, 2013 Restricted Stock Units (RSUs) [Member]	Nov. 30, 2013 Restricted Stock Units (RSUs) [Member]	Nov. 30, 2013 Restricted Stock Units (RSUs) [Member] Minimum [Member]	Nov. 30, 2013 Restricted Stock Units (RSUs) [Member] Minimum [Member]	Nov. 30, 2013 Restricted Stock Units (RSUs) [Member] Maximum [Member]	Nov. 30, 2013 U-Swirl, Inc. [Member]	Nov. 30, 2013 U-Swirl, Inc. [Member]	Oct. 31, 2013 Franchise Rights Acquired [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) [Line Items]
Equity Method Investment, Ownership Percentage	60.00%		60.00%
Number of Restaurants					13	4	267	251	3		156		22	2									9
Number of Operating Segments															3
Payments to Acquire Businesses, Gross												$ 4,250,000	$ 2,150,000
Noncash or Part Noncash Acquisition, Noncash Financial or Equity Instrument Consideration, Shares Issued (in Shares)												4,000,000	200,000
Notes Receivable, Related Parties										7,750,000
Share-based Compensation	166,664	94,867	435,126	324,767												166,664	386,726				11,987	53,512
Stock Issued During Period, Shares, Share-based Compensation, Gross (in Shares)			4,000	4,000
Stock Issued During Period, Value, Share-based Compensation, Gross			48,400	37,200
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage																		17.00%		20.00%
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period																			5 years	6 years
Stock Issued During Period, Value, Restricted Stock Award, Gross			41,390
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized																$ 3,314,703	$ 3,314,703
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition																	5 years 87 days

XML

Note 10 - Impairment Of Long Lived Assets (Details) - The Impairment Of Long Lived Assets (USD $)	3 Months Ended	9 Months Ended
	Nov. 30, 2012	Nov. 30, 2012
Impaired Long-Lived Assets Held and Used [Line Items]
Asset Impairment Charges	$ 1,978,216	$ 1,978,216
Retail [Member]
Impaired Long-Lived Assets Held and Used [Line Items]
Asset Impairment Charges	1,929,453
Other Segments [Member]
Impaired Long-Lived Assets Held and Used [Line Items]
Asset Impairment Charges	$ 48,763

XML

Consolidated Balance Sheets (Current Period Unaudited) (Parentheticals) (USD $)	Nov. 30, 2013	Feb. 28, 2013
Accounts receivable, allowance for doubtful accounts (in Dollars)	$ 694,463	$ 507,806
Current portion of the valuation allowance (in Dollars)	32,882	10,382
Inventories, reserve (in Dollars)	209,196	253,148
Notes receivable, valuation allowance (in Dollars)	$ 37,400	$ 37,400
Preferred stock, par value (in Dollars per share)	$ 0.10	$ 0.10
Preferred stock, shares authorized	250,000	250,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock par value (in Dollars per share)	$ 0.03	$ 0.03
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	6,115,860	6,068,470
Common stock, shares outstanding	6,115,860	6,068,470
Undesignated Series [Member]
Preferred stock, shares authorized	200,000	200,000
Series A Junior Participating Preferred Stock [Member]
Preferred stock, shares authorized	50,000	50,000

XML

Note 4 - Property and Equipment, Net

9 Months Ended

Nov. 30, 2013

Property, Plant and Equipment [Abstract]

Property, Plant and Equipment Disclosure [Text Block]

NOTE 4 - PROPERTY AND EQUIPMENT, NET

Property and equipment consists of the following:

	November 30, 2013		February 28, 2013
Land	$	513,618	$	513,618
Building		4,777,476		4,764,005
Machinery and equipment		9,815,703		8,864,126
Furniture and fixtures		1,078,231		1,024,261
Leasehold improvements		1,911,711		1,930,991
Transportation equipment		394,508		392,755
	$	18,491,247	$	17,489,756
Less accumulated depreciation		11,240,189		10,712,613
Property and equipment, net	$	7,251,058	$	6,777,143

XML

Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores	Nov. 30, 2013
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	462
Rocky Mountain Chocolate Factory [Member] | Company-Owned Stores [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	7
Rocky Mountain Chocolate Factory [Member] | Company-Owned Stores [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	7
Rocky Mountain Chocolate Factory [Member] | Franchise Stores - Domestic Stores [Member] | Sold, Not Yet Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	3
Rocky Mountain Chocolate Factory [Member] | Franchise Stores - Domestic Stores [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	215
Rocky Mountain Chocolate Factory [Member] | Franchise Stores - Domestic Stores [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	218
Rocky Mountain Chocolate Factory [Member] | Franchise Stores - Domestic Kiosks [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	7
Rocky Mountain Chocolate Factory [Member] | Franchise Stores - Domestic Kiosks [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	7
Rocky Mountain Chocolate Factory [Member] | Franchise Units - International [Member] | Sold, Not Yet Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	1
Rocky Mountain Chocolate Factory [Member] | Franchise Units - International [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	72
Rocky Mountain Chocolate Factory [Member] | Franchise Units - International [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	73
Rocky Mountain Chocolate Factory [Member] | Cold Stone Creamery - Co-Branded [Member] | Sold, Not Yet Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	8
Rocky Mountain Chocolate Factory [Member] | Cold Stone Creamery - Co-Branded [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	59
Rocky Mountain Chocolate Factory [Member] | Cold Stone Creamery - Co-Branded [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	67
U-Swirl, Inc. [Member] | Company-Owned Stores [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	8
U-Swirl, Inc. [Member] | Company-Owned Stores [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	8
U-Swirl, Inc. [Member] | Franchise Stores - Domestic Stores [Member] | Sold, Not Yet Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	5
U-Swirl, Inc. [Member] | Franchise Stores - Domestic Stores [Member] | Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	77
U-Swirl, Inc. [Member] | Franchise Stores - Domestic Stores [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	82
Sold, Not Yet Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	17
Open [Member]
Note 1 - Nature of Operations and Basis Of Presentation (Details) - Number of Stores [Line Items]
Number of Stores	445

XML

Note 8 - Goodwill and Intangible Assets (Details) - Indefinite-Lived Intangible Assets (USD $)	9 Months Ended
	Nov. 30, 2013	Feb. 28, 2013
Intangible assets subject to amortization
Gross Carrying Value	$ 772,580	$ 757,580
Accumulated Amortization	757,921	756,945
Franchising segment-
Gross Carrying Value	1,712,668	1,709,328
Accumulated Amortization - Goodwill	662,384	662,384
Franchise Rights	800,000	800,000
Total intangible assets	3,285,248	3,266,908
Total intangible assets	1,420,305	1,419,329
Company Stores Goodwill [Member]
Franchising segment-
Gross Carrying Value	1,099,328	1,099,328
Accumulated Amortization - Goodwill	267,020	267,020
Franchising Goodwill [Member]
Franchising segment-
Gross Carrying Value	295,000	295,000
Accumulated Amortization - Goodwill	197,682	197,682
Manufacturing Segment-Goodwill [Member]
Franchising segment-
Gross Carrying Value	295,000	295,000
Accumulated Amortization - Goodwill	197,682	197,682
Trademarks [Member]
Franchising segment-
Gross Carrying Value	23,340	20,000
Store Design [Member]
Intangible assets subject to amortization
Amortization Period	10 years
Gross Carrying Value	220,777	205,777
Accumulated Amortization	206,118	205,142
Packaging Licenses [Member]
Intangible assets subject to amortization
Gross Carrying Value	120,830	120,830
Accumulated Amortization	120,830	120,830
Packaging Design [Member]
Intangible assets subject to amortization
Amortization Period	10 years
Gross Carrying Value	430,973	430,973
Accumulated Amortization	$ 430,973	$ 430,973
Minimum [Member] | Packaging Licenses [Member]
Intangible assets subject to amortization
Amortization Period	3 years
Maximum [Member] | Packaging Licenses [Member]
Intangible assets subject to amortization
Amortization Period	5 years

XML

Note 3 - Inventories (Tables)

9 Months Ended

Nov. 30, 2013

Inventory Disclosure [Abstract]

Schedule of Inventory, Current [Table Text Block]

	November 30, 2013			February 28, 2013
Ingredients and supplies	$	2,675,075		$	2,531,559
Finished candy		2,136,308			1,844,114
U-Swirl, Inc. food and packaging		75,307			98,511
Less reserve for slow moving inventory		(209,196	)		(253,148	)
Total inventories	$	4,677,494		$	4,221,036