Note 7 - Operating Segments

6 Months Ended

Aug. 31, 2013

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

NOTE 7 - OPERATING SEGMENTS

The Company classifies its business interests into five reportable segments: Franchising, Manufacturing, Retail Stores, U-Swirl, Inc. operations and Other. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1 to these financial statements and Note 1 to the Company’s financial statements included in the Company’s Annual Report on Form 10-K for the fiscal year ended February 28, 2013. The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution and marketing functions, as well as common information systems and corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:

Three Months Ended August 31, 2013	Franchising		Manufacturing			Retail		U-Swirl, Inc.		Other			Total
Total revenues	$	1,538,025	$	5,230,804		$	636,389	$	1,692,460	$	-		$	9,097,678
Intersegment revenues		-		(434,517	)		-		-		-			(434,517	)
Revenue from external customers		1,538,025		4,796,287			636,389		1,692,460		-			8,663,161
Segment profit (loss)		756,853		1,560,919			18,467		159,792		(888,967	)		1,607,064
Total assets		1,348,904		11,171,172			1,237,907		3,881,872		6,176,785			23,816,640
Capital expenditures		7,078		164,628			11,167		63,750		103,637			350,260
Total depreciation & amortization		9,305		73,020			14,655		105,370		33,647			235,997

Three Months Ended August 31, 2012	Franchising		Manufacturing			Retail		U-Swirl, Inc.		Other			Total
Total revenues	$	1,499,692	$	5,080,496		$	1,660,068	$	-	$	-		$	8,240,256
Intersegment revenues		-		(510,419	)		-		-		-			(510,419	)
Revenue from external customers		1,499,692		4,570,077			1,660,068		-		-			7,729,837
Segment profit (loss)		628,016		1,344,529			64,829		-		(757,932	)		1,279,442
Total assets		1,530,306		10,620,818			4,385,447		-		5,900,973			22,437,544
Capital expenditures		16,468		117,833			80,888		-		49,372			264,561
Total depreciation & amortization		9,713		72,840			109,047		-		38,806			230,406

Six Months Ended August 31, 2013	Franchising		Manufacturing			Retail			U-Swirl, Inc.		Other			Total
Total revenues	$	3,198,041	$	11,956,859		$	1,151,527		$	3,409,866	$	-		$	19,716,293
Intersegment revenues		-		(875,270	)		-			-		-			(875,270	)
Revenue from external customers		3,198,041		11,081,589			1,151,527			3,409,866		-			18,841,023
Segment profit (loss)		1,605,298		3,309,387			(26,392	)		327,871		(1,778,407	)		3,437,757
Total assets		1,348,904		11,171,172			1,237,907			3,881,872		6,176,785			23,816,640
Capital expenditures		15,529		196,109			16,778			63,750		115,888			408,054
Total depreciation & amortization		17,898		145,392			29,396			210,947		68,120			471,753

Six Months Ended August 31, 2012	Franchising		Manufacturing			Retail		U-Swirl, Inc.		Other			Total
Total revenues	$	3,067,260	$	12,036,927		$	3,337,349	$	-	$	-		$	18,441,536
Intersegment revenues		-		(1,053,506	)		-		-		-			(1,053,506	)
Revenue from external customers		3,067,260		10,983,421			3,337,349		-		-			17,388,030
Segment profit (loss)		1,296,951		3,162,796			77,463		-		(1,624,374	)		2,912,836
Total assets		1,530,306		10,620,818			4,385,447		-		5,900,973			22,437,544
Capital expenditures		24,007		170,255			241,746		-		81,405			517,413
Total depreciation & amortization		21,093		144,177			225,828		-		76,448			467,546

Revenue from one customer of the Company’s Manufacturing segment represented approximately $2.0 million, or 10.6 percent, of the Company’s revenues from external customers during the six months ended August 31, 2013 compared to $2.2 million, or 12.8 percent of the Company’s revenues from external customers during the six months ended August 31, 2012.