Consolidated Statements of Income (USD $)	12 Months Ended
	Feb. 29, 2012	Feb. 28, 2011	Feb. 28, 2010
Revenues
Sales	$ 28,875,629	$ 25,344,079	$ 22,944,017
Franchise and royalty fees	5,751,263	5,783,892	5,492,531
Total revenues	34,626,892	31,127,971	28,436,548
Costs and Expenses
Cost of sales, exclusive of depreciation and amortization expense of $321,191, $336,009 and $370,485, respectively	18,309,236	16,228,237	14,910,622
Franchise costs	1,796,492	1,575,817	1,499,477
Sales & marketing	1,683,646	1,594,796	1,505,431
General and administrative	3,044,569	2,691,640	2,422,147
Retail operating	3,189,215	2,416,798	1,756,956
Depreciation and amortization	750,860	670,321	698,580
Total costs and expenses	28,774,018	25,177,609	22,793,213
Operating Income	5,852,874	5,950,362	5,643,335
Interest Income	58,904	58,697	27,210
Income Before Income Taxes	5,911,778	6,009,059	5,670,545
Income Tax Expense	2,035,746	2,098,218	2,090,468
Net Income	$ 3,876,032	$ 3,910,841	$ 3,580,077
Basic Earnings per Common Share (in Dollars per share)	$ 0.63	$ 0.65	$ 0.60
Diluted Earnings per Common Share (in Dollars per share)	$ 0.62	$ 0.62	$ 0.58
Weighted Average Common Shares Outstanding (in Shares)	6,111,480	6,050,985	6,012,717
Dilutive Effect of Employee Stock Awards (in Shares)	183,599	239,160	197,521
Weighted Average Common Shares Outstanding, Assuming Dilution (in Shares)	6,295,079	6,290,145	6,210,238