-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001209191-04-004789.txt : 20040127
<SEC-HEADER>0001209191-04-004789.hdr.sgml : 20040127
<ACCEPTANCE-DATETIME>20040127141003
ACCESSION NUMBER:		0001209191-04-004789
CONFORMED SUBMISSION TYPE:	4/A
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040116
FILED AS OF DATE:		20040127

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ROCKY MOUNTAIN CHOCOLATE FACTORY INC
		CENTRAL INDEX KEY:			0000785815
		STANDARD INDUSTRIAL CLASSIFICATION:	SUGAR & CONFECTIONERY PRODUCTS [2060]
		IRS NUMBER:				840910696
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			0228

	BUSINESS ADDRESS:	
		STREET 1:		265 TURNER DR
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81301
		BUSINESS PHONE:		3032590554

	MAIL ADDRESS:	
		STREET 1:		265 TURNER DRIVE
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81301

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HAWS JAY B
		CENTRAL INDEX KEY:			0001258030

	FILING VALUES:
		FORM TYPE:		4/A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-14749
		FILM NUMBER:		04545833

	BUSINESS ADDRESS:	
		STREET 1:		265 TURNER DRIVE
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81303
		BUSINESS PHONE:		970 259 0554

	MAIL ADDRESS:	
		STREET 1:		265 TURNER DRIVE
		CITY:			DURANGO
		STATE:			CO
		ZIP:			81303
</SEC-HEADER>
<DOCUMENT>
<TYPE>4/A
<SEQUENCE>1
<FILENAME>doc4a.xml
<DESCRIPTION>FORM 4/A SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0201</schemaVersion>

    <documentType>4/A</documentType>

    <periodOfReport>2004-01-16</periodOfReport>

    <dateOfOriginalSubmission>2004-01-20</dateOfOriginalSubmission>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000785815</issuerCik>
        <issuerName>ROCKY MOUNTAIN CHOCOLATE FACTORY INC</issuerName>
        <issuerTradingSymbol>RMCF</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001258030</rptOwnerCik>
            <rptOwnerName>HAWS JAY B</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>265 TURNER DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>DURANGO</rptOwnerCity>
            <rptOwnerState>CO</rptOwnerState>
            <rptOwnerZipCode>81303</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>VP Creative Services</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common</value>
            </securityTitle>
            <transactionDate>
                <value>2004-01-16</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-01-16</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>5</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value>E</value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>5000.0000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>14.2500</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>38999.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common</value>
            </securityTitle>
            <transactionDate>
                <value>2004-01-20</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-01-20</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>5</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value>E</value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>8500.0000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>14.2500</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>30499.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes></footnotes>

    <remarks>Sale of shares pursuant to options exercised on 01/13/2004</remarks>

    <ownerSignature>
        <signatureName>Virginia Perez</signatureName>
        <signatureDate>2004-01-27</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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